BrightEdge

? Amazing seeing so many customers and brands join at Spark AI today. Together, we are building a smarter, faster, and more impactful approach to AI and SEO with new ways to navigate and succeed now and in the future! ? Today was a great day for us all. ? As CEO and Founder Jim Yu just shared that, for the first time, we’re giving everyone the ability to track AI! ? ?With DataCubeX going full-on generative, we are taking our technology to a new level in three key areas ? ·?????AI Insights ·?????AI Assistance ·?????AI Automation ? We believe that Innovation and customer success go hand in hand. Together, we’re building a streamlined, future-ready foundation that lets digital marketers and brands alike scale and succeed in search and AI. ?? ? ?? We are taking even more giant strides on our AI journey alongside our customers, our partners, and the whole community. ? ?? Thank you, customers, for allowing us to do this with and for you! ? https://lnkd.in/gqQ7Q67j ? #GenerativeAI #Innovation #Customersuccess #FutureOfSearch

??There is some new and fascinating #AIO insights straight from BrightEdge Generative Parser this month. Local optimization is becoming crucial - particularly in travel. ?? YouTube citations stabilizing after major surge ?? Travel sector AIO presence up 700% (travel marketers, time to act!) ?? Education queries getting more sophisticated (+5% growth) ?? Healthcare maintaining rock-solid stability https://lnkd.in/de_SjKG9 #DigitalMarketing #AITrends #MarketingStrategy #BrightEdge #ContentStrategy #SEO

?? It's with great excitement and gratitude that I take on the role of CEO to lead BrightEdge once again and work more closely with our customers, our teams and our partners. For those who know me, you know how much BrightEdge means to me – not just as a business but as a mission, a team, and a community! ?? Over the past year, I have been working closely with our innovation teams to help drive new AI inventions and ideas and bring them to market to help our customers and marketers stay ahead and WIN in this transformative time of GenAI in search and marketing. At the same time, I've been hitting the road and working with wider communities to help elevate the role of AI in SEO, marketing, and how companies connect with customers! As our journey continues, I can't wait to work even closer with the talented people that drive our success! ?It’s incredible to see every single team member at BrightEdge coming together and delivering on our brand promise to: ?? Innovate to help customers stay ahead Kudos to our engineering and product teams for bringing industry-first AI innovations in Search and Digital Marketing to market, such as BrightEdge Copilot, Content Advisor, and, of course, BrightEdge Generative Parser? - which is now integrated into our platform in BrightEdge Instant, Data Cube X, and reporting! Next week, at our AI event – Spark - we are honored to have executives from Visa and University of Phoenix as keynote speakers to share their insights with thousands of customers and marketers. This will include new announcements and even more AI-led innovations! ?? Inspire marketers to understand and reach new audiences From insights from BrightEdge Generative Parser? to industry reports, new AI Engine guides, and much more, seeing our industry get so much attention is great. It’s so exciting to see our innovations and the work we do in this community included in mainstream media and the likes of The Washington Post, Forbes, Inc, Digiday, The Information, Business Insider, and the Associated Press! ?? Impact multiple business outcomes for our customers Over the last 12 months alone, we have seen a 5X increase in our AI and SEO solutions adoption. Over 98% of customers utilizing our AI and SEO technology have reported significant improvements in their productivity. It is incredible to think of how Autopilot alone has uplifted performance for our customers by an average of 65%. ?? I couldn't be prouder of every team member at BrightEdge who helps us push the boundaries as the industry leader. As we move forward, I'm more excited today than the day Lemuel Park and I started BrightEdge (nearly 18 years ago)! I am so grateful to all who have helped build this amazing company together. Alongside our customers and the community, the future is firmly in our hands!

?? Big moves in #AI: Amazon might be doubling down on Anthropic with another multi-billion-dollar investment! Imagine a cloud service and an AI provider partnering to serve both Enterprise customers AND consumers. Anthropic has been discussing new funding at a $40 billion valuation for several months. ? According to The Information, Amazon is now seriously thinking of doubling down on its relationship with the creator of Claude. ? This could be a game-changing enterprise move ? A seamless integration between Amazon Web Services (AWS) cloud and Anthropic AI. ? Imagine enterprise customers accessing tools like Claude's 3.5 Sonnet model right from their AWS console. ? Now imagine them utilizing Claude 3.5 Haiku's new capabilities that automatically opens files, accesses data, and run programs, all from just a user prompt! ? ?? If a deal does go through, we might be looking at the future of enterprise AI delivery. ? ·??????A full-stack solution that could set new business model standards ? ·??????A new arena where customers and enterprise businesses both have access to one overarching AI model feeding multiple tools within one business ecosystem. ? ?? But there's a plot twist ? Amazon wants Anthropic to use AWS-developed chips, but Anthropic's team prefers #Nvidia. ? If that matter is settled and something happens, could this also close the gap between Anthropic and OpenAI? ? What do you think? ? https://lnkd.in/gNqVpxm6 ? https://lnkd.in/gU4Mp76a ? #CloudComputing #TechNews #Innovation #Enterprise #ArtificialIntelligence #BusinessStrategy ?

Going into peak E-commerce season, Google’s AI Overviews are prioritizing many kinds of content. New BrightEdge insights are here to help marketers prepare. ? ? The good news for search marketers is that #AIO volatility in shopping queries is stabilizing. This may allow for more predictable planning. ? ?? At the same time, we see Google experimenting with YouTube in AIO, and multi-model AI is set to become a new norm for AI innovators, including #ChatGPTSearch and #Perplexity. ? This could open up a whole new avenue for brands looking to influence AIOs during the holiday shopping season. ? ?? Roger Montti from Search Engine Journal wrote a great piece and offered some great insights and commentary on recent BrightEdge Generative Parser? insights related to Ecommerce. ? Key insights include: ? ?? YouTube trends ? ?? Ads and AI Overviews ? ?? Ecommerce AIO stabilization ? ?? Key AIO triggers ? ?? Key product formats ? Additional takeaways: 1. ??? Enhance Product Information When they do appear, AIOs are becoming more comprehensive and detailed. Ensure that your product content is enriched with thorough comparisons, clear specifications, and highlighted benefits. ? 2. ?? Begin to Prioritize Video: This goes beyond simply producing product videos—it’s about crafting content that positions your brand as an authoritative resource for AI-generated overviews (AIOs). Unboxing videos, product reviews, and instructional guides can all significantly influence how AIOs guide your customers’ shopping experiences. ? 3. ?? Diversify Your Approach While AIOs are important, it is vital to continue optimizing for traditional search results, as they will remain a critical factor, especially during peak shopping seasons like the holidays. ? #Ecommerce #MarketingInsights #SEO #AIO #HolidaySeason ????? ? https://lnkd.in/gPG_XWys

?? The introduction of ads in Google AIO is more likely to displace some content rather than expand results. Marketers should prepare for increased competition and maximize click value! ? It was great to speak to Laurie Sullivan at MediaPost recently. ? ?? Here are a few key takeaways from our conversation. ? ?? 1. Following Google earnings call, BrightEdge Generative Parser? has been analyzing actual text in AIOs, which helps us see how they understand and respond to user queries. ? ?? "People are asking longer and more complex questions and exploring a wider range of websites" – Google and Alphabet CEO Sundar Pichai ? Our data reveals a clear focus on early-stage research behavior and gives marketers more insights into crucial AIO patterns for which to optimize. ?? ? ·????????AIOs are focused on helping with early research of topics, with 81% providing broad knowledge and high-level overviews of the subject. ·????????Some 39.8% use list structures that are easy to scan, and 1.4% provide specific step-by-step guidance on a task or product. ·????????Based on how AI Overviews respond to queries, it's clear the focus is on discovery and research vs. transaction. ·????????AIOs are optimized for early-stage research and discovery. ? ?? 2. Since the introduction of ads, we have seen content displacement, not expansion, in AIO. ? 1.?????15% reduction in Keywords with an AIO. As ads deploy, Google is more precise about where AIOs are most helpful. 2.?????8% improvement in day-to-day stability. The presence of AI is more consistent and more measurable. 3.?????<1% fluctuation in pixel size of AIO Panels. Ads are likely appearing at the expense of other content, making organic citations more competitive. ? 1. Ads appear to be replacing content, not adding to AIO size. 2. SEO and the battle for citations may get more competitive! ? ? Ensure you are: ? Monitor Consistently: ?With AIOs changing rapidly, tracking where they appear is crucial. Focus on Quality Over Quantity: With space potentially being displaced by ads, the quality and relevance of your content become even more critical for AIO inclusion. ·????????Educational content with expert guidance on what's trending or critical data points is more helpful to cite than specific how-to instructions. ·????????Aligning content with a top-of-funnel focus should win the guidance that ads could replace. Focus on Value:?While Google's ad integration is subtle, it will mean SEO will become more competitive, but the value of a click will increase to offset any displacement. ? ?? Always remember that change is the constant in search. ? The way we manage organic and paid channels will change. ? ?? The more we monitor, the more we learn and can then adapt. ? https://lnkd.in/gMRJjQKA ? #Google #SEO #DigitalMarketing #SearchBehavior #AIOverviews #ClickValue #ContentSEO

??The rise of AI search engines is changing #SEO and #content strategies. It opens up exciting opportunities for marketers, with the potential for greater rewards for those who can stay ahead and adapt. ?The AI and search engine industry is moving fast. ?? Regardless of the engine or platform, remember, it's all search. ?? Your brand must be present across them all. Whether it is Google AIO, ChatGPT Search, or Perplexity AI if you consistently produce valuable content in your niche, you will be well-positioned to be cited as an authoritative source. ? Team BrightEdge has the insights and industry-leading technology with a #customersuccess ?? team ready to partner and help you stay ahead! ? For example, marketers can optimize at the speed of search with Instant. https://lnkd.in/ee_yT6rz ? #AIO #Google #ChatGPT #Perplexity #EnterpriseSEO #AISEO #realtime #AI #SearchEngines

?? YouTube citations in AI Overviews up 121%. Ecommerce volatility stabilizing. AI and traditional search show more synergy. How are you preparing and adapting? Founder Jim Yu shares crucial insights on AI and e-commerce trends as we approach Cyber Weekend. ??Key takeaways for #ecommerce and holiday #retail ·?????YouTube citations in AI Overviews up 121% - time to boost video content ·?????More stable AIO volatility for better holiday planning ·?????40% growth in AIO screen space - optimize for visual appeal AI Overviews are evolving rapidly as we approach the holiday season. ? ?? The team at BrightEdge is here to help all types of marketers and broader communities stay ahead of changes in AI with our insights and research. ? Customers can see how AIO is evolving right within our platform. Track how AIOs are evolving in real-time in BrightEdge Instant Plan ahead in DataCubeX Detect AIO changes in Keyword Reporting and adapt ahead of the competition ?? For Ecommerce marketers, now is the time to ensure you are ahead of holiday shopping trends! If you would like to learn more about our technology, please see below! https://lnkd.in/gqQ7Q67j https://lnkd.in/eDjqkdHh We will continue to innovate ahead! #BrightEdge #AIMarketing #EcommerceOptimization #DigitalStrategy #AIOverviews

?? Are You Ready for SearchGPT? The future of #AISEO is evolving fast. To ensure your content is seen, cited, and rewarded by all types of AI #searchengines it’s crucial to stay ahead of the curve. ?? We're here to help you navigate the changing landscape and ensure your content remains relevant and optimized everywhere! Check out our Ultimate Guide to #SearchGPT for everything you need to know! https://lnkd.in/eX4mgMrR If you need more, view all our AI and SEO guides here https://lnkd.in/e2-US9xh Lets evolve together ! #AISEO #ContentMarketing #ChatGPT #AIOverviews #Perplexity

Want to learn more about how #Google #AIO is evolving in #Education?. Find out what this means for you brand and how to stay ahead with our latest guide!