?? With Black Friday and Cyber Monday around the corner, we look forward to seeing how AI performs. BrightEdge Generative Parser? has been tracking October and November’s shifts so you can see what’s ahead. Over on the BrightEdge blog, Albert Gouyet VP of Operations, summarizes the key trends that impact how search and content marketers should adapt for success across travel, ecommerce, education, and more. ?? Just one of his many additional tips below. Don’t Rely Solely on AIOs: While AIOs remain important, traditional organic search results are critical, especially for e-commerce queries. ?? Check it to learn more below! https://lnkd.in/dgh2MPYk #marketinginsights #SEO #AIO #travelmarketing #educationmarketing #B2B #ecommerce #healthcare #AI #digitaltrends #YouTube #Google
BrightEdge
软件开发
Foster City，CA 127,662 位关注者
The industry's first and only SEO solution to give marketers real-time research, recommendations, and rankings.
关于我们
As brands have become publishers, the digital world has become the most important distribution channel. The BrightEdge Content Performance Marketing platform helps brands Target Demand, Create and Optimize Content, and Measure Results to win on the content battleground. BrightEdge transforms online content into tangible business results, such as traffic, revenue, and engagement. Our platform is powered by an Artificial Intelligence engine, DataMind, and is the only company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.
- 网站
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https://www.brightedge.com
BrightEdge的外部链接
- 所属行业
- 软件开发
- 规模
- 501-1,000 人
- 总部
- Foster City，CA
- 类型
- 私人持股
- 创立
- 2007
- 领域
- Content Marketing、SEO、SaaS/Software、Digital Marketing和Artificial Intelligence
产品
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BrightEdge
搜索引擎优化 (SEO) 软件
BrightEdge is the leading SEO solution and content performance marketing platform, helping more than 1,700 customers generate more organic traffic. BrightEdge is based in San Mateo, CA with offices in New York, Seattle, Chicago, Cleveland, Tokyo, Sydney, and London. Contact us for an SEO demo today.
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BrightEdge员工
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??There is some new and fascinating #AIO insights straight from BrightEdge Generative Parser this month. Local optimization is becoming crucial - particularly in travel. ?? YouTube citations stabilizing after major surge ?? Travel sector AIO presence up 700% (travel marketers, time to act!) ?? Education queries getting more sophisticated (+5% growth) ?? Healthcare maintaining rock-solid stability https://lnkd.in/de_SjKG9 #DigitalMarketing #AITrends #MarketingStrategy #BrightEdge #ContentStrategy #SEO
?? Fresh Insights! YouTube citations stabilize, Google AIO volatility decreases, travel AIO presence surges by 700%, education AI Overviews answer more nuanced queries… ? ? This month, BrightEdge Generative Parser? has been working overtime. ? October data offers glimpses into what marketers can expect and how to prepare for the busy holiday months ahead! ?? ? 1: ?? YouTube Citations Surged in September and Stabilized in October 2: ?? Travel Industry AIO Presence Surges by 700% 3: ??? The Evolution Toward More Localized and Activity-Specific Travel Queries 4: ?? The Slight Growth in Daily AIO Presence Overall 5: ?? A Significant Reduction in General AIO Volatility 6: ?? The Education Sector Gains a Steady 5% Increase 7: ?? The Shift Toward More Specific and Complex Educational Queries 8: ?? B2B Tech Sector Shows Moderate Stability and Growth 9: ?? The Healthcare Sector Remains the Most Stable Industry with Slight Growth 10: ??? The E-commerce Sector Stabilizes for the Holidays ? Make sure you are: ? ??Prioritize Video Content on YouTube: YouTube remains vital for brands looking to influence AIOs. ??Optimize for Stability in Key Sectors: Certain sectors like travel, education, and healthcare demonstrated significant stability in October, with reduced volatility and consistent AIO ??Focus on Detailed, Authoritative Content: There is a clear trend away from user-generated content and toward authoritative, professional sources. ? ?? If you're a travel marketer, act now and go local! ? You can view the full October report, which includes both key insights and key takeaways below.?? ? As always, stay tuned for more as team BrightEdge strives to keep the community ahead! ? https://lnkd.in/grgQh3Ev ? #marketinginsights #SEO #AIO #travelmarketing #educationmarketing #B2B #ecommerce #healthcare #AI #digitaltrends #YouTube #Google ?
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? Amazing seeing so many customers and brands join at Spark AI today. Together, we are building a smarter, faster, and more impactful approach to AI and SEO with new ways to navigate and succeed now and in the future! ? Today was a great day for us all. ? As CEO and Founder Jim Yu just shared that, for the first time, we’re giving everyone the ability to track AI! ? ?With DataCubeX going full-on generative, we are taking our technology to a new level in three key areas ? ·?????AI Insights ·?????AI Assistance ·?????AI Automation ? We believe that Innovation and customer success go hand in hand. Together, we’re building a streamlined, future-ready foundation that lets digital marketers and brands alike scale and succeed in search and AI. ?? ? ?? We are taking even more giant strides on our AI journey alongside our customers, our partners, and the whole community. ? ?? Thank you, customers, for allowing us to do this with and for you! ? https://lnkd.in/gqQ7Q67j ? #GenerativeAI #Innovation #Customersuccess #FutureOfSearch
?? Innovation! BrightEdge DataCube X goes Generative -- For the first time, businesses and publishers have the power to see how AI views their brand. Brands can view and monitor changes that impact their digital footprint in real time. And there’s more. ? At BrightEdge, we’ve always had a passion for looking ahead and peering around the corner to see what’s coming for our customers and the community. ? That’s why we built BrightEdge Generative Parser ? to see how AI takes shape in search ?? ? However, that was just the beginning. ? ? Today, at #Spark AI, we unveiled that BrightEdge DataCube X is fully generative.?? ? Seeing thousands of marketers and brands come together at Spark AI was inspiring as we showcased what we built together. ?? ? ?? Brands can now See and Be Seen in the Age of Generative AI Search ? Data Cube X now?gives marketers the insights to understand where to focus?and?powers BE AI innovations to scale while matching the speed and complexity of Today’s AI-powered search environment.? ? For the first time, businesses, publishers, and every type of digital marketer have the power to ? 1. Monitor their AI and Digital Footprint in Real-time: See how AI views their brand in real time. Understand exactly where they are showing up in AIO, and view and monitor changes with BrightEdge Instant. ? 2. Enhance Human Productivity with AI Assistance: ?marketers are fully enabled with AI to produce content that’s not just fast but optimized from the start for AI-driven search engines with BrightEdge Copilot. ? 3. Scale at Speed with AI Automation: Essential but time-consuming technical SEO can be automated. BrightEdge Autopilot automatically structures content in an easy way for AI engines to process, trust, cite, and use. ? ?? Having spent the last few weeks with customers and brands, many were shocked to see that their AIO presence between Sept and October more than doubled (2X) ?? ? ·????????While this is still a small but growing part of their digital and search footprint, change is inevitable. ·????????It shows we are at a pivotal moment in search and AI, where brands need insights and a complete solution to utilize AI for further AI success. ? ?? I want to thank our customers and global teams, whose feedback and inputs have been vital to DataCube X's transformation. ? As one, we embark on the next phase of AI and search’s evolution, with plenty more to come! ? You can learn more on how #DataCubeX is helping brand win in AI search here. https://lnkd.in/gsB6zSjZ ? View the full press release here: https://lnkd.in/gud8i_76 ?
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BrightEdge转发了
?? It's with great excitement and gratitude that I take on the role of CEO to lead BrightEdge once again and work more closely with our customers, our teams and our partners. For those who know me, you know how much BrightEdge means to me – not just as a business but as a mission, a team, and a community! ?? Over the past year, I have been working closely with our innovation teams to help drive new AI inventions and ideas and bring them to market to help our customers and marketers stay ahead and WIN in this transformative time of GenAI in search and marketing. At the same time, I've been hitting the road and working with wider communities to help elevate the role of AI in SEO, marketing, and how companies connect with customers! As our journey continues, I can't wait to work even closer with the talented people that drive our success! ?It’s incredible to see every single team member at BrightEdge coming together and delivering on our brand promise to: ?? Innovate to help customers stay ahead Kudos to our engineering and product teams for bringing industry-first AI innovations in Search and Digital Marketing to market, such as BrightEdge Copilot, Content Advisor, and, of course, BrightEdge Generative Parser? - which is now integrated into our platform in BrightEdge Instant, Data Cube X, and reporting! Next week, at our AI event – Spark - we are honored to have executives from Visa and University of Phoenix as keynote speakers to share their insights with thousands of customers and marketers. This will include new announcements and even more AI-led innovations! ?? Inspire marketers to understand and reach new audiences From insights from BrightEdge Generative Parser? to industry reports, new AI Engine guides, and much more, seeing our industry get so much attention is great. It’s so exciting to see our innovations and the work we do in this community included in mainstream media and the likes of The Washington Post, Forbes, Inc, Digiday, The Information, Business Insider, and the Associated Press! ?? Impact multiple business outcomes for our customers Over the last 12 months alone, we have seen a 5X increase in our AI and SEO solutions adoption. Over 98% of customers utilizing our AI and SEO technology have reported significant improvements in their productivity. It is incredible to think of how Autopilot alone has uplifted performance for our customers by an average of 65%. ?? I couldn't be prouder of every team member at BrightEdge who helps us push the boundaries as the industry leader. As we move forward, I'm more excited today than the day Lemuel Park and I started BrightEdge (nearly 18 years ago)! I am so grateful to all who have helped build this amazing company together. Alongside our customers and the community, the future is firmly in our hands!
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BrightEdge转发了
?? Big moves in #AI: Amazon might be doubling down on Anthropic with another multi-billion-dollar investment! Imagine a cloud service and an AI provider partnering to serve both Enterprise customers AND consumers. Anthropic has been discussing new funding at a $40 billion valuation for several months. ? According to The Information, Amazon is now seriously thinking of doubling down on its relationship with the creator of Claude. ? This could be a game-changing enterprise move ? A seamless integration between Amazon Web Services (AWS) cloud and Anthropic AI. ? Imagine enterprise customers accessing tools like Claude's 3.5 Sonnet model right from their AWS console. ? Now imagine them utilizing Claude 3.5 Haiku's new capabilities that automatically opens files, accesses data, and run programs, all from just a user prompt! ? ?? If a deal does go through, we might be looking at the future of enterprise AI delivery. ? ·??????A full-stack solution that could set new business model standards ? ·??????A new arena where customers and enterprise businesses both have access to one overarching AI model feeding multiple tools within one business ecosystem. ? ?? But there's a plot twist ? Amazon wants Anthropic to use AWS-developed chips, but Anthropic's team prefers #Nvidia. ? If that matter is settled and something happens, could this also close the gap between Anthropic and OpenAI? ? What do you think? ? https://lnkd.in/gNqVpxm6 ? https://lnkd.in/gU4Mp76a ? #CloudComputing #TechNews #Innovation #Enterprise #ArtificialIntelligence #BusinessStrategy ?
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BrightEdge转发了
Going into peak E-commerce season, Google’s AI Overviews are prioritizing many kinds of content. New BrightEdge insights are here to help marketers prepare. ? ? The good news for search marketers is that #AIO volatility in shopping queries is stabilizing. This may allow for more predictable planning. ? ?? At the same time, we see Google experimenting with YouTube in AIO, and multi-model AI is set to become a new norm for AI innovators, including #ChatGPTSearch and #Perplexity. ? This could open up a whole new avenue for brands looking to influence AIOs during the holiday shopping season. ? ?? Roger Montti from Search Engine Journal wrote a great piece and offered some great insights and commentary on recent BrightEdge Generative Parser? insights related to Ecommerce. ? Key insights include: ? ?? YouTube trends ? ?? Ads and AI Overviews ? ?? Ecommerce AIO stabilization ? ?? Key AIO triggers ? ?? Key product formats ? Additional takeaways: 1. ??? Enhance Product Information When they do appear, AIOs are becoming more comprehensive and detailed. Ensure that your product content is enriched with thorough comparisons, clear specifications, and highlighted benefits. ? 2. ?? Begin to Prioritize Video: This goes beyond simply producing product videos—it’s about crafting content that positions your brand as an authoritative resource for AI-generated overviews (AIOs). Unboxing videos, product reviews, and instructional guides can all significantly influence how AIOs guide your customers’ shopping experiences. ? 3. ?? Diversify Your Approach While AIOs are important, it is vital to continue optimizing for traditional search results, as they will remain a critical factor, especially during peak shopping seasons like the holidays. ? #Ecommerce #MarketingInsights #SEO #AIO #HolidaySeason ????? ? https://lnkd.in/gPG_XWys
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BrightEdge转发了
?? The introduction of ads in Google AIO is more likely to displace some content rather than expand results. Marketers should prepare for increased competition and maximize click value! ? It was great to speak to Laurie Sullivan at MediaPost recently. ? ?? Here are a few key takeaways from our conversation. ? ?? 1. Following Google earnings call, BrightEdge Generative Parser? has been analyzing actual text in AIOs, which helps us see how they understand and respond to user queries. ? ?? "People are asking longer and more complex questions and exploring a wider range of websites" – Google and Alphabet CEO Sundar Pichai ? Our data reveals a clear focus on early-stage research behavior and gives marketers more insights into crucial AIO patterns for which to optimize. ?? ? ·????????AIOs are focused on helping with early research of topics, with 81% providing broad knowledge and high-level overviews of the subject. ·????????Some 39.8% use list structures that are easy to scan, and 1.4% provide specific step-by-step guidance on a task or product. ·????????Based on how AI Overviews respond to queries, it's clear the focus is on discovery and research vs. transaction. ·????????AIOs are optimized for early-stage research and discovery. ? ?? 2. Since the introduction of ads, we have seen content displacement, not expansion, in AIO. ? 1.?????15% reduction in Keywords with an AIO. As ads deploy, Google is more precise about where AIOs are most helpful. 2.?????8% improvement in day-to-day stability. The presence of AI is more consistent and more measurable. 3.?????<1% fluctuation in pixel size of AIO Panels. Ads are likely appearing at the expense of other content, making organic citations more competitive. ? 1. Ads appear to be replacing content, not adding to AIO size. 2. SEO and the battle for citations may get more competitive! ? ? Ensure you are: ? Monitor Consistently: ?With AIOs changing rapidly, tracking where they appear is crucial. Focus on Quality Over Quantity: With space potentially being displaced by ads, the quality and relevance of your content become even more critical for AIO inclusion. ·????????Educational content with expert guidance on what's trending or critical data points is more helpful to cite than specific how-to instructions. ·????????Aligning content with a top-of-funnel focus should win the guidance that ads could replace. Focus on Value:?While Google's ad integration is subtle, it will mean SEO will become more competitive, but the value of a click will increase to offset any displacement. ? ?? Always remember that change is the constant in search. ? The way we manage organic and paid channels will change. ? ?? The more we monitor, the more we learn and can then adapt. ? https://lnkd.in/gMRJjQKA ? #Google #SEO #DigitalMarketing #SearchBehavior #AIOverviews #ClickValue #ContentSEO
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??The rise of AI search engines is changing #SEO and #content strategies. It opens up exciting opportunities for marketers, with the potential for greater rewards for those who can stay ahead and adapt. ?The AI and search engine industry is moving fast. ?? Regardless of the engine or platform, remember, it's all search. ?? Your brand must be present across them all. Whether it is Google AIO, ChatGPT Search, or Perplexity AI if you consistently produce valuable content in your niche, you will be well-positioned to be cited as an authoritative source. ? Team BrightEdge has the insights and industry-leading technology with a #customersuccess ?? team ready to partner and help you stay ahead! ? For example, marketers can optimize at the speed of search with Instant. https://lnkd.in/ee_yT6rz ? #AIO #Google #ChatGPT #Perplexity #EnterpriseSEO #AISEO #realtime #AI #SearchEngines
?? Since OpenAI's SearchGPT beta, BrightEdge has been reporting on its spectacular 150% month-over-month growth rate. Now, with ChatGPT Search, the competition faces a new real-time reality. ? ?? Running on a specialized version of GPT-4o, OpenAI's most advanced AI model, the rollout of search engine functionality into ChatGPT is a giant spark that will accelerate the disruption new entrants bring to the search and AI market. ? ?? The big question is whether its real-time function, one of Google's defensible moats, will be able to level up. ? ? Proof will be in the quality, speed, and accuracy of results. ? As BrightEdge Generative Parser ? has found - Google is stabilizing its #AIOverviews. Similarly, I expect #ChatGPTSearch and its #realtime solution to take some time to get right and level up. ? ? It certainly speeds up the race, with Google, Meta, and Perplexity making big announcements on AI innovation in October and flexing their AI muscle. ? ?? This represents a new chapter for OpenAI that accelerates the disruption new entrants bring to the search and AI market. ? Key points for marketers to consider: ?? ? 1. Google still dominates – we are talking over 100 billion searches compared to less than 10 billion. Growth is not indicative of market share. However, if growth continues, expect market share to change sooner rather than later. ? 2?. As search behavior shifts, people no longer visit just one search engine; they can bounce from new entrants to Google and vice versa. This could mean marketers need to look at search engine attribution. ? 3. This will mean viewing the customer journey through a macro lens first to understand where users interact, what information about your organization they serve up, and where they make that final purchase. ? 4. Regardless of the engine, your brand must be present across them all. ? ?? How will the overall #AIrace now unfold? ? ?? The answer to everything always lies in the results. ? #AI #SearchGPT #DigitalMarketing #OpenAI #FutureOfSearch #MarTech #SEO ? https://lnkd.in/gdw_VRKR
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?? YouTube citations in AI Overviews up 121%. Ecommerce volatility stabilizing. AI and traditional search show more synergy. How are you preparing and adapting? Founder Jim Yu shares crucial insights on AI and e-commerce trends as we approach Cyber Weekend. ??Key takeaways for #ecommerce and holiday #retail ·?????YouTube citations in AI Overviews up 121% - time to boost video content ·?????More stable AIO volatility for better holiday planning ·?????40% growth in AIO screen space - optimize for visual appeal AI Overviews are evolving rapidly as we approach the holiday season. ? ?? The team at BrightEdge is here to help all types of marketers and broader communities stay ahead of changes in AI with our insights and research. ? Customers can see how AIO is evolving right within our platform. Track how AIOs are evolving in real-time in BrightEdge Instant Plan ahead in DataCubeX Detect AIO changes in Keyword Reporting and adapt ahead of the competition ?? For Ecommerce marketers, now is the time to ensure you are ahead of holiday shopping trends! If you would like to learn more about our technology, please see below! https://lnkd.in/gqQ7Q67j https://lnkd.in/eDjqkdHh We will continue to innovate ahead! #BrightEdge #AIMarketing #EcommerceOptimization #DigitalStrategy #AIOverviews
?? As we approach Cyber Weekend #multimodalAI is driving 150% MoM growth for SearchGPT as Google experiments with YouTube content and new ecommerce formats in AI Overviews. ? Thrilled to share some groundbreaking fresh insights from BrightEdge Generative Parser?? ? New data released today has uncovered some fascinating shifts in #AIOverviews and multimodal fusion powered by #GoogleGemini. ?? ? To help give you a glimpse into what to expect as search and AI evolve! ? ??? E-commerce in September ? 1. #YouTube citations increased by 121% It's time to double down on multimodal content: YouTube could become?a powerful player in influencing #AIOs ? 2. AIO volatility has decreased This allows for more predictable planning as we approach the holiday season. ? 3. Screen real estate grew by over 40% As #video, comparison tables, and collapsed content take up more AIO space, optimize content for visual richness while balancing how you optimize precise yet authoritative content about your products and services. ? Just two days ago, Google announced plans to integrate more AI into its shopping experiences, potentially pulled from AI Overviews. ? https://lnkd.in/eXz2gke2 ? Expect new product experiences and informational and educational content such as videos, buying guides, helpful resources, guides, and more. ? ?? BrightEdge has been offering multiple ways for #ecommerce marketers to track AIO ?so marketers can navigate the landscape and drive holiday season success. ? I'm incredibly proud of our innovation team BrightEdge, whose work allows marketers to see how AIO is evolving in real-time in BrightEdge Instant, plan in DataCubeX, and monitor and detect AIO changes in Keyword Reporting.?? ? View the full press release: https://lnkd.in/eYgxYmRp ? Explore the latest research: https://lnkd.in/eqvQKaeS ? Keep up-to-date in our Ultimate Guide to o AI Overviews https://lnkd.in/dQq2c4xU ? Let's connect and discuss how we can make this holiday season your most successful yet! ? #AISearch #EcommerceStrategy #HolidayMarketing #MultimodelAI #BrightEdgeInstan #SEO #Content ?
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?? Are You Ready for SearchGPT? The future of #AISEO is evolving fast. To ensure your content is seen, cited, and rewarded by all types of AI #searchengines it’s crucial to stay ahead of the curve. ?? We're here to help you navigate the changing landscape and ensure your content remains relevant and optimized everywhere! Check out our Ultimate Guide to #SearchGPT for everything you need to know! https://lnkd.in/eX4mgMrR If you need more, view all our AI and SEO guides here https://lnkd.in/e2-US9xh Lets evolve together ! #AISEO #ContentMarketing #ChatGPT #AIOverviews #Perplexity
?? Big news: SearchGPT is set to be integrated into ChatGPT by the end of 2024. OpenAI also shares its perspective on revenue-sharing models for publishers' opportunity to gain incremental traffic and new audiences. ? ?? Top line: As Danny Goodwin from SearchEngineLand summarizes well. ? "Considering ChatGPT's large user base,?generative engine optimization (GEO)?will become an even more critical part of your SEO strategy." ? ?? Key takeaways based on Danny's article and quotes from Varun Shetty, head of media partnerships at OpenAI. ? 1. Publisher Compensation: No direct ad revenue sharing, but publishers can expect "significant incremental traffic from new audiences." 2?. User Experience Focus: Modern searchers want answers, not just a list of links. 3?. Balancing Act: OpenAI aims to provide users with recent information while ensuring publishers are properly attributed and sourced. 4. SEO Opportunity: With ChatGPT's large user base, Generative Engine Optimization (#GEO) is becoming crucial for SEO strategies. 5?. Current Impact: Despite limited users, SearchGPT is already outperforming some competitors in driving traffic to large brands. ? And this is really interesting. ? "Generative AI can help journalists and content creators "up-level or down-level" writing "to help reach different audiences," to translate it or to transform it from text into audio or video." ? ?? That's a huge promise around generative AI. ? The potential to democratize information in new ways is becoming a topic of hot discussion and future innovation. ? https://lnkd.in/g6nfiNFP ? ?? End note: Since #SearchGPT launched as a prototype in July ?@BrightEdge Generative Parser has been monitoring its evolution as part of our Ultimate Guide to SearchGPT. ? It shows differences across key industries compared to #Google #AIOverviews and #Perplexity. ? ?? You can access the report and view the full 60-page report PDF and industry comparisons here. ? Let me know your thoughts. ? #AI #OpenAI #ChatGPT #DigitalStrategy #SEO #BrightEdge #GenAI ?
OpenAI to integrate SearchGPT into ChatGPT before 2024 ends
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