Brierley | A Capillary Services Company

?? Capillary is more than just a platform, its a thriving ecosystem. Gregg McMullen, Head Of Partnerships (US) at Capillary Technologies explains Capillary's robust partner strategy that not only enhances its solution design and implementation but also ensures seamless integration with the systems customers use daily. Whether it's vertical industry players or broad-based platforms, Capillary's focus is on fostering strong, strategic partnerships. #PartnershipStrategy #CapillaryEcosystem #Brierley #CustomerLoyalty

?? The Loyalty industry is making huge leaps and bounds with the boom in AI, access to vast amounts of data and various technologies enhancing them. Which one of these emerging technologies is your pick to making the most enhancements to Loyalty Programs? #loyaltytech #brierley #customerloyalty #capillarytech #ailoyalty

?? Every loyalty program is built on a cycle: spend to earn, and eventually, redeem. But in today's competitive landscape, this basic loop might not cut it. You need an engagement loop that not only attracts but sticks. Check out our comprehensive read on creating a loyalty loop that keeps your customers coming back for more. ?? https://lnkd.in/ge6uhAU4 #CustomerLoyalty #Brierley #EngagementLoop #LoyaltyProgram #CapillaryTech

?? Financial Modeling In Loyalty Programs Done Right ?? Crafting loyalty programs goes beyond just meeting customer expectations. ??? In today's knowledge packed video, J. Donald Smith delves into financial modeling, and how it ensures that your incentive structures are not only desirable but also economically viable. It’s about maximizing ROI and strategically driving customer behaviors for sustained business growth. #CustomerLoyalty #ROI #Brierley #CapillaryTech #LoyaltyPrograms

?? What is your top pick to accessing your loyalty benefits? Comment your thoughts down below. #loyaltybenefits #customerloyalty #brierley #loyaltyprograms #capillarytech

While there’s no silver bullet to the new data challenges marketers now face, the best way to obtain data about your customers’ behavior is via?zero-party data through your brand’s loyalty program. ?? Brands should prioritize being more?transparent with consumers?about what data they collect and why. ?? Check out this comprehensive read, as we delve into zero-party data and privacy in loyalty marketing. #zeropartydata #customerloyalty #loyaltydata #brierley #dataprivacy #capillarytech

?? Driving real loyalty goes beyond the standard customer journey paths. Imagine a customer frequently shopping for apparel at a department store. The challenge isn’t just to recognize and reward that ‘hero behavior’ but to use data insights to encourage adjacent actions—like exploring other categories they might usually shop elsewhere. ??? In our latest knowledge-packed video snippet, J. Donald Smith explains that while foundational tactics—like onboarding and outbound communications—are essential, the true magic lies in understanding unscripted behaviors and using Next Best Action analytics. #loyaltyprograms #customerengagement #brierley #customerloyalty #datadrivenmarketing

?? There are many pitfalls while running a Loyalty Program. Which one of these would you attribute to the most for poor customer satisfaction? Comment your thoughts down below. #loyaltyprograms #customerengagement #brierley #capillarytech

Members of a loyalty program usually already have a brand affinity that makes them feel comfortable utilizing the brand’s website to?navigate their purchase funnel. Brands should take advantage of this by tracking website visitors’ steps and actions. Knowing what and how to track behavior can provide more significant insights and tools to connect with your members. ?? Learn More: https://lnkd.in/gtKWQFxc #customerdata #brierley #loyaltyprograms #capillarytech #customerbehavior

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