Bridg

Are regional networks the new frontier of RMN? Only time (and scale) will tell. ??? Tune in to the MarTech podcast to hear Bridg Head of Platform and Media Partnerships Jared Luskin and host Benjamin Shapiro discuss both regional retail media challenges and exciting new opportunities. Topics include: ?? What’s a regional media network? ?? How big is the regional grocer market? ?? Common limitations of loyalty programs ?? Does every grocer really need an RMN? ?? How Rippl helps #CPGs access the RMN scale they need to reach regional and c-store shoppers Get answers when you listen in today. Interested in reaching unique segments across 100M+ regional shoppers through one point of access? Contact us today to learn more about our data and media network, Rippl. https://lnkd.in/gGTzWVTV

Did you know that in 2023, 62.5M people watched the Super Bowl? We're guessing they didn't go hungry while taking in the action. Feed the crowd in the new year with tailored offers using pre-built #audiences from Rippl, our data and media network. Here's the lowdown: ?? Our new "Super Bowl Fun" audience includes over-indexing purchasers of adult beverages, party platters and chips/snacks leading up to #Superbowl 2024. ?? It's available on LiveRamp and The Trade Desk. ?? Rippl syndicated audiences draw from a nationwide footprint of 100M+ unique shoppers across the U.S. in #convenience stores and #grocers such as Schnucks, Wegmans and Giant Eagle. Explore our winter audiences and reach out to us today to get started!! https://lnkd.in/gcbjfbJK #deterministicpurchasers

The C-store experience is evolving, creating more profitable opportunities for #CPG brands and advertisers. But, can C-stores achieve the data scale needed to attract valuable brand partnerships? Bridg Chief Revenue Officer Neil Murphy and Head of Platform and Media Partnerships Jared Luskin joined NexChapter CEO Art Sebastian and host Peter V.S. Bond to discuss the changing landscape of #convenience on the latest episode of The CPG Guys podcast. Here's a little preview of their chat: ?? The C-store is no longer an afterthought. As consumers place increasing value on convenience and speed, more are turning to the C-store for food and beverage items. In fact, C-stores represented nearly $860B in sales in 2023, with in-store purchases accounting for $325B. ?? Who is the C-store shopper? Roughly all of us, with 150,000+ convenience store locations across the US. Beyond market size, C-store shoppers bring another attractive attribute to the table: high frequency. ?? C-stores can capture more share of wallet among wellness-minded shoppers by pivoting to more food service offerings. ?? Despite all the opportunity, without the ability to identify and engage shoppers, C-stores will not be able to deliver profitable RMN partnerships. Loyalty programs are a start, but with penetration hovering at 30%, retailers need to seek other mechanisms like identity resolution to expand and enhance their first-party data. The Rippl data and media network enriches and expands regional grocer and convenience store first-party data to create a single access point for advertisers to a nationwide footprint of 100M+ unique deterministic shoppers, unlocking the scale and measurement capabilities necessary for successful RMN partnerships. Learn more about what's in store for the C-store, and how retailers can come out ahead, when you tune in to episode 3 today! https://lnkd.in/gG967hWp To learn more about how Rippl is unlocking profitable partnerships for regional retailers, c-stores, advertisers and agencies–contact us today.

We're back with part two of Jared Luskin's conversation with MarTech host Benjamin Shapiro! Listen in to learn more about how regional #retailers and convenience stores can modernize their marketing through loyalty programs, improve margins and refine #targeting. Here's a little preview: ?? Loyalty programs are still worth the effort, but regional grocers and C-stores need mechanisms in place to combat inaccurate data without context. ?? Regional grocers can improve their margins by investing in the customer experience, improving merchandising, and, yes, investing in RMNs. ?? C-stores are an area of opportunity for #CPG advertisers due to the uniquely high frequency of the average shopper. ?? The Rippl data and media network now encompasses nearly 1/3 of all U.S. convenience stores. ?? Insights rooted in transactional data are helping both CPG and non-CPG advertisers improve precision targeting compared to demographics. Check out the full conversation today! Interested in reaching more regional audiences? Contact us to learn more about our data and media network Rippl and connect to a nationwide footprint of 100M+ unique shoppers at regional grocers like Giant Eagle, Schnucks and Wegmans and 44,000 convenience stores. https://lnkd.in/gcfjKcZN

For #CPG brands and #advertisers, #convenience stores offer a golden, if not fragmented, targeting opportunity. Luckily, emerging offerings like the Rippl data and media network are making it easier for brands to engage high frequency C-store shoppers in regional markets using deterministic purchaser data. Bridg Head of Partnerships Jared Luskin and Head of Business Development and Marketing Steven Dietch recently chatted with Jacqueline Barba at Path to Purchase Institute, along with PDI Technologies Brian Jefferson and Jeff Hassman and National Retail Solutions (NRS Plus) Suzy Silliman and Brandon Thurber about new approaches to #RMN advertising for C-stores, brands and advertisers. Top takeaways included: ?? According to the 2024 Convenience Industry Store Count, 63% of C-store sites operate between one and 10 stores, with the vast majority of owners having just one store. This fragmented C-store landscape means CPG brands and advertisers need the right insights and targeting capabilities to reach consumers. ?? C-store shoppers are highly engaged and community focused, often differing from national trends on brand rankings and item preferences. ?? By partnering with National Retail Solutions (NRS) and PDI Technologies, Rippl aims to offer advertisers access to deterministic purchaser and SKU-level data across 50,000+ independent C-stores. ?? By collaborating with Rippl, brands and advertisers can go beyond limited loyalty data to reach a range of shoppers based on actual purchase behavior insights. Read the full article for all the insights and contact us today to learn more about how Rippl provides a single point of access to a nationwide footprint of 100M+ unique shoppers across the U.S. in convenience stores and grocers such as Schnucks, Wegmans and Giant Eagle. https://lnkd.in/gGT-b28V

Should a midwestern polka jam band act bother competing with Taylor Swift? ?? ?? Translation: can regional #grocers really compete in the retail media space? Bridg Head of Platform and Media Partnerships Jared Luskin joined host Benjamin Shapiro for an episode of the MarTech #podcast to dissect that very question. Here's what's in store when you listen to the episode: ?? What exactly is a regional media network? ?? Does every grocer really need an RMN? ?? Can regional grocers offer RMNs without competing with major players like Walmart Connect and Roundel? Tune in to discover more about Rippl, our data and media network that connects regional grocers like Giant Eagle, Schnucks, and Wegmans, forming a nationwide reach of over 100 million unique shoppers across 44,000 stores—providing the data scale needed to attract lucrative #CPG partnerships. https://lnkd.in/gGTzWVTV

Pro tip: it's never too early to start thinking about New Years resolutions - or planning for next year's seasonal #targeting strategies. Rippl, our data and media network, makes it easy for you with pre-built audiences available on LiveRamp and The Trade Desk. Unliked modeled data sets, Rippl audiences draw from verified transaction data to form a nationwide footprint of 100M+ unique shoppers across the U.S. in #convenience stores and #grocers such as Schnucks, Wegmans and Giant Eagle. Here's a preview of some of the segments available to help you reach shoppers in 2025: ?? NEW YEAR, NEW YOU: Individuals who purchased protein powders, supplements, electrolytes, and other health related items in the past 12 months ?? STOCK THE MEDICINE CABINET: Purchasers of over-the-counter cold and flu, kleenex, lip balms and illness support in the last 12 months ???? W/KIDS: Same as above, plus electrolyte drinks, in homes with kids ?? SUPERBOWL FUN: Over-indexing purchasers of adult beverages, party platters and chips/snacks leading up to Super Bowl 2024 ?? VALENTINES LOVE: Over-indexing purchasers of the candy category in Febraury 2024 ???? W/KIDS: Same as above in homes with kids Read the latest blog from our very own Juliana Lupinacci for more details. P.S. Looking for a more custom audience? We've got you covered. Contact us today to get started! https://lnkd.in/gk7pwUus

?? The NACS 2024 Show may be over, but it was truly unforgettable! We connected with industry leaders, explored emerging trends, and enjoyed all the amazing snacks on offer earlier this month! ???? Here are our top takeaways from the event: ?? Rising Product Partnerships: CPG brands are getting creative with unique collaborations to engage consumers and enhance cross-category appeal. ?? The AI Effect: AI is growing and rapidly reshaping the shopper experience, helping c-stores improve operations and personalize offerings. ?? Health and Wellness: Fresh, nutritious grab-and-go options are on the rise as c-stores cater to demand from their consumers, especially Gen-Z for healthier meals. Balancing indulgence with wellness is key! ?? Gen Z's Omnichannel Approach: This generation is redefining convenience shopping with their mix of online and in-store purchases, expecting fast, tech-driven experiences and choosing brands that prioritize authenticity. ?? Retail Media Ready: Convenience stores are well-positioned to thrive in this space, offering the audience scale that CPGs desire across multiple categories. With approximately 160 million customers visiting daily, the chance to connect with this underserved audience is one that should not be overlooked. At Rippl, we streamline the process for advertisers to connect with over 100 million deterministic shoppers across regional grocery and convenience stores, allowing access to these truly incremental audiences beyond traditional data models and consumer panels. Our syndicated audiences can be activated today across platforms like LiveRamp, Google, The Trade Desk, and Yahoo DSP. If you need customized solutions, our team is ready to collaborate with you to create tailored audiences. Connect with us and let's get the conversation going! https://lnkd.in/gcR-cZA3 #NACSShow2024 #ConvenienceRetail #RipplDataAndMediaNetwork Image Credit: NACS Shows 2024

Michael Arsenault and Rakhee Raval from the Bridg team are headed to the C-Store TEC Conference next week! ?? We're eager to connect with industry leaders, share insights, and explore innovative solutions that can drive growth in the convenience store sector. Don’t miss this chance to be part of the industry’s digital transformation journey–let’s make the most of this opportunity together! Learn more here - https://lnkd.in/g2VQJBjC #CstoreTEC

Bridg is thrilled to sponsor the only dedicated event for convenience retailers, CPG companies and technology solution providers diving into the retail media network opportunity! Connect with Michael Arsenault at the event to learn more about our data and media network Rippl, and kickstart your educational journey to shape strategies and plans for 2025 and beyond. We look forward to seeing you there! Learn more here: https://lnkd.in/gnjPv4hq #RetailMediaNetwork #RMN