Bridg

?? Revolutionizing #Convenience store Marketing! In this latest episode of The Marketing Rapport, Tim Finnigan and Jared Luskin explore how data is transforming marketing strategies in the convenience retail space. 1?? Frequent Touchpoints: Convenience stores see customers multiple times a week. Learn how brands can capitalize on this frequency to influence purchasing decisions right at the moment of choice. 2?? Unlocking Hidden Insights: Discover how Bridg's identity resolution platform helps retailers understand their shoppers, even those who aren’t part of loyalty programs, revealing true consumer behavior and preferences. 3?? Targeting the Right Audience: With over 100 million unique, determninstic shoppers in the network, brands can tailor their campaigns to reach specific consumers effectively, ensuring maximum relevance and impact. Don’t miss out on this great discussion for anyone in retail marketing! https://lnkd.in/ggHq_dbh

??? Unlock the Power of Personalization! In the latest episode of The Marketing Rapport, Tim Finnigan dives into an enlightening conversation with Cardlytics and Bridg Head of Partnerships, Jared Luskin about how accurate data is revolutionizing marketing strategies across industries. Highlights you won't want to miss: 1?? Data-Driven Insights: Say goodbye to guesswork! Discover how to truly understand your consumers with confidence using insights grounded in transaction data. 2?? Identity Resolution: Uncover how Bridg’s innovative platform empowers brands to engage unknown in-store customers, transforming raw data into actionable strategies. 3?? Targeted Campaigns: Learn how to effectively connect with convenience store shoppers multiple times a week, amplifying your marketing impact and driving engagement! ?? Key Takeaway: In today’s fast-paced marketing landscape, grasping consumer behavior through data is not just an advantage—it’s a necessity. By looking beyond traditional demographics and assumptions, brands can forge deeper, more meaningful connections with their audiences. Don't miss out on this insightful episode—tune in now and elevate your marketing game! ?? https://lnkd.in/ggHq_dbh.

?? #Advertisers! If you haven't heard, Rippl's exclusive audience segments—curated around specific buying behaviors—are now available on LiveRamp, The Trade Desk, and Yahoo!. Tap into deterministic shoppers of over 100 million across the U.S. in major convenience stores and grocers such as Schnucks, Wegmans, and Giant Eagle. Whether your focus is on Discount-Sensitive shoppers, Baking Enthusiasts, Convenience Meal Consumers, or Snack Seekers, we provide a wide array of options to reach your target audience effectively. Take advantage of this opportunity to connect with unique shoppers, and launch precision-targeted marketing initiatives. For customized solutions, don't hesitate to contact the Rippl team at [email protected]. We're here to help you reach your objectives! https://lnkd.in/gt6sHh_U

We're excited for LiveRamp's #RampUp2025 event happening next week! Joining industry leaders and innovators in marketing technology, we’ll delve into how data collaboration is transforming the advertising landscape. Jared Luskin, Eric Williams, Neil Murphy, and Steven Dietch look forward to connecting with you explore how we can assist #advertisers in reaching their business objectives. Our distinctive insights into deterministic purchasers enable us to help brands engage their target audiences effectively. We can’t wait to see you there!

?? Rippl's specialized audiences based on buying styles are now live on LiveRamp, The Trade Desk, and Yahoo!. Gain access to over 100 million shoppers across the U.S. in convenience stores and grocers like Schnucks, Wegmans, and Giant Eagle. Whether you’re targeting Discount Sensitive buyers, Baking Enthusiasts, Convenience Meal Consumers, or Snack Seekers, we offer a diverse range to connect with your ideal customers. Don’t miss this chance to engage with key seasonal audiences and implement highly targeted marketing campaigns. If you’re in need of something more tailored, reach out to the Rippl team at [email protected], and let us help you achieve your goals. https://lnkd.in/g3rqg5bj #RetailMedia #TargetedAdvertising #Rippl

?? Congratulations to the Giant Eagle, Inc. Eagle Team for pushing the boundaries of retail media innovation! Giant Eagle is elevating its retail media strategy by activating targeted advertisements on nearly 200 in-store TVs across its five-state region! By integrating their Leap Media Group with Grocery TV, Giant Eagle will enhance the customer experience by leveraging their myPerks loyalty program to deliver personalized advertising. With Leap's in-store and onsite capabilities, complemented by Grocery TV and Rippl's offsite options, #advertisers can now implement a comprehensive integrated marketing campaign.?This also emphasizes how regional retailers can compete nationally by utilizing Rippl’s retail media network for more intelligent, tailored campaigns. We are proud to support Giant Eagle's efforts to enhance the shopping experience and foster meaningful, omnichannel customer connections. Read the full story by Dan Berthiaume here: https://lnkd.in/gcJNG7Vq

The Bridg and Rippl team is gearing up for LiveRamp's #RampUp2025 this month! We’re excited to join industry leaders and innovators in the marketing technology space and explore how data collaboration is transforming the future of advertising. Our team—Neil Murphy, Jared Luskin, Steven Dietch, and Eric Williams—would love to connect with you and discuss how we can help #advertisers achieve their business goals. By leveraging our unique insights and capabilities, we empower brands to reach their target audiences effectively. Looking forward to seeing you in San Francisco!

?? Advertisers, get ready to supercharge your campaigns! ?? Our summer seasonal audiences are now live on LiveRamp, The Trade Desk, and Yahoo!. From Father’s Day gift-givers to BBQ enthusiasts, ?? wine lovers, skincare shoppers, and ??♀? summer athletes, we’ve got incremental, deterministic purchasers to help you meet your campaign goals! If you need custom audiences, collaborate with our team to achieve your business needs. Contact us at [email protected] to get started! https://lnkd.in/gpM3s3UR

?? Spring into action! ?? #Advertisers discover how to refresh your personalization strategy with Rippl's new seasonal audiences, accessible via LiveRamp, The Trade Desk and Yahoo!. From Spring break preppers to Mother's day gifters, target the right shopper at the right time with our deterministic purchase data. Do not miss out on the opportunity to boost engagement and drive sales. Explore our latest batch of seasonal audiences in this blog! https://lnkd.in/gR5tzHQP Rippl is the largest national consortium of regional grocery and convenience store shopper data providing seamless access to over 100M unique shoppers across 44K+ locations. Questions? Reach out to us at [email protected] to learn more!

Loyalty Has Its Boundaries. Why? Because #loyalty data often suffers from inaccuracies and fails to capture the diverse behaviors and preferences of every shopper. Listen to this clip from the MarTech podcast as Jared Luskin, Head of Platform and Media Partnerships at Bridg, and host Benjamin Shapiro explore how regional retailers can go beyond the limitations of loyalty data. Data becomes truly powerful only when it informs the right strategic decisions, whether related to merchandising, marketing, or other business needs. Don't get overwhelmed by data—develop a plan and stay organized to ensure it makes an impact. Share your thoughts in the comments below!