Bridgestone EMEA

We've continued our long-term collaboration with Kawasaki Motors, with our Bridgestone BATTLAX HYPERSPORT S23 motorcycle tyres chosen as original equipment by the iconic Japanese manufacturer for its new sport tourer, the Ninja 1100SX. ? Engineered to elevate the new riding experience delivered by the Ninja 1100SX, our bespoke next-generation sports tyre delivers enhanced grip and handling stability during straight-line riding and at large lean angles. ? Find out more: https://lnkd.in/euWr_Ruf

Smart predictive maintenance is key to helping fleets unlock longer-lasting tyres, maximise efficiency and contribute to safer roads. By integrating telematics and tyre data, and applying state-of-the-art tyre health algorithms for real-time analysis, smart predictive maintenance is at the heart of modern day fleet innovation. And it's core to Bridgestone Fleet Care, our customisable combination of premium tyres, tyre solutions, service solutions, and fleet management tools – including Webfleet, one of the world's leading fleet management solutions. Learn more in our video ??

Our latest project with Mercedes-AMG GmbH has seen Bridgestone develop bespoke high-performance Potenza Sport tyres with ENLITEN Technology for both models of the Mercedes-AMG SL: the Mercedes-AMG SL 55 4MATIC+ and the Mercedes-AMG SL 63 S E PERFORMANCE. Tested at Germany’s iconic Nürburgring proving ground, our custom-engineered tyres provide the sporty DNA necessary to maximise the combination of thrilling power and precision handling these vehicles offer. We’re proud to work with Mercedes-AMG and once again help bring its pursuit of hybrid-powered high performance, precision and efficiency to life. Photo credit: Mercedes-AMG

Today, #Bridgestone celebrates a major milestone with the launch of our state-of-the-art Bandag retreading facility, in partnership with Nasser bin Abdullatif Alserkal, a key player in the UAE’s automotive sector. This facility represents a significant stride toward a greener, more sustainable future, offering high-quality retreaded tyres that reduce raw material use and promote more affordable, eco-friendly transportation solutions. Bandag, with over 65 years of expertise, continues to lead innovation in tyre retreading, helping businesses and consumers lower costs while reducing their environmental footprint. Retreading tyres, which diverts millions from landfills and conserves billions of gallons of oil, is a core part of Bandag’s commitment to sustainability. Jacques Fourie, President of Bridgestone Middle East and Africa, shared: "Every decision we make shapes the future. This facility embodies our dedication to quality, efficiency, and sustainability." A heartfelt thank you to Ahmad Al Thani, Abdul Monem Bin Eisa, and Ahmad Bin Eisa Al Serkal for their invaluable collaboration and vision in making this facility a reality. Together, we’re advancing Bridgestone’s E8 Commitment, leading the charge toward a future where sustainability and innovation drive progress. #WhatReallyMatters

At Bridgestone, we believe that road safety isn’t something you just learn at school, once and done. It’s a lifelong commitment to keeping yourself and others safe, every time you’re on the road. Which is why we’ve developed a new interactive road safety training and quiz. No matter how long you’ve been driving, if you’re still learning or just passed your test, it pays to refresh your road safety know-how – especially when dealing with the more challenging driving conditions that come with the darker, colder winter months. Incorporating a special module about the role of tyres in safety, click the link below to find out if you’re a road safety hero! Life is a journey. Let’s make it a safe one. https://lnkd.in/eVU5T8sK

We’re proud to expand our partnership with Tegeta ? ?????? , a leading automotive company in #CentralAsia and the #Caucasus. Starting January 1, 2025, Tegeta will be the official distributor of Bridgestone tyres in Armenia and Azerbaijan, reinforcing our growing presence in the region. As Jacques Fourie, President of #Bridgestone Middle East & Africa, shares: "Tegeta’s strong foothold in the Caucasus region allows us to introduce Bridgestone’s premium products to new markets like Armenia and Azerbaijan, ensuring customers benefit from our commitment to quality, safety, and innovation." This milestone is a result of the dedicated leadership and vision of Ekaterine Kavtaradze, Davit Chkhaidze, and Jacques Fourie. We look forward to the future of this partnership and the opportunities that lie ahead. #Bridgestone #WhatReallyMatters

Introducing our 2024 Champions! ?? This past weekend saw the twelfth and final stage of the Bridgestone FIA ecoRally Cup 2024, as the all-electric racing series took to the Italian Dolomites to decide the 2024 Championship. After two days of intense driving, one of our two Bridgestone-sponsored teams – the duos of Guido Guerrini and Artur Prusak, and Championship leaders Michal Zadarsky and Jakub Nabelek – would be the eventual trophy winners... Guerrini and Prusak secured the stage victory in Italy on Bridgestone Turanza All Season 6 tyres – and the duo also received the Bridgestone ENLITEN Trophy for the best energy performance! ...but it would be Championship leaders Zadarsky and Nabelek who would claim the title! Driving on various tyres applying our ENLITEN Technology throughout this year’s series, the 2023 Champions held firm to maintain their number one spot in the rankings to take home a second successive title. Congratulations to Zadarsky and Nabelek, Guerrini and Prusak, and every other team that raced in the Bridgestone FIA Eco Rally Cup 2024. The sustainable motorsports series will be back in 2025 with an expanded 15-race calendar, including new events in Scotland, Italy and China – bringing the series to Asia for the first time!

Researchers from Politecnico di Milano have set a new autonomous world speed record! On our ultra-high performance Bridgestone Potenza Sport tyres, the university team achieved an astonishing 285km/h in a Maserati MC20 Coupé – a new world record for a production car driven entirely by an AI system. Taking AI technology that had previously been applied to road tests, the team pushed the system's capabilities on the track – the runway of Piacenza San Damiano Airport – with our premium sports tyre maintaining the Maserati’s stability, grip and control. A huge congratulations to the university’s Artificial Intelligence Driving Autonomous (AIDA) and PoliMOVE Autonomous Racing team, which also holds the current all-time speed record for self-driving cars!

This week, the final event of the Bridgestone FIA Eco Rally Cup 2024 takes place in Italy, as we return to the iconic Dolomite Mountains! This year's Championship goes down to the final race, with two Bridgestone-sponsored teams – both racing on Bridgestone Turanza 6 All Season tyres – battling for the 2024 trophy. Good luck to the duos of Guido Guerrini and Artur Prusak, and Championship leaders Michal Zadarsky and Jakub Nabelek – and all other teams pushing the boundaries of electric mobility through the tricky but stunning Italian Dolomites! Last year's winners raced on Turanza 6 All Season. Will we see the same again this year? We'll keep you posted on the results from what will surely be another dramatic day of racing!

Today, we're announcing our new premium all-season van tyre, the Bridgestone Duravis All Season EVO. Engineered to deliver maximum efficiency year-round for van users and fleets, while reducing downtime and costs, the EV-ready tyre provides significant improvements over its predecessor. Developed with our ENLITEN Technology, the new premium tyre delivers 15% better mileage and a 15% reduction in rolling resistance for increased fuel/energy efficiency. The Bridgestone Duravis All Season EVO also offers a best-in-class wet grip performance boasting an EU label A-grade. Plus, with its three-peak mountain snowflake (3PMSF) and M+S markings, the new tyre is also fully winter-ready. The Bridgestone Duravis All Season EVO’s performance enhancements combine to deliver a significant reduction in its total cost of ownership (TCO). Alongside the Duravis Van summer and Duravis Van Winter tyres, the new Duravis All Season EVO completes the van lineup from Bridgestone which is now completely EV-ready. https://lnkd.in/ej6ct9xg