Bridge Partners

What’s REALLY happening in the partner ecosystem? Here are 10 stats that might change how you think about partnerships. Our latest research reveals what’s working, what’s not, and what’s next for partnerships in 2025: ?? 65% of industry leaders report 20%+ YoY revenue growth from partnerships ?? 37% of companies drive 30%+ of their total revenue through partnerships ?? 68% of companies see higher-than-average close rates when a partner is involved ?? 73% of partnership leaders say their partnership goals now align with corporate strategy ?? 64% report that half or more of new customers are influenced or co-sold with partners ?? The Chief Partner Officer (CPO) role is surging—up 16.97%—making it the fastest-growing GTM C-suite role ?? 47% of companies offer little to no partner training—meaning they’re leaving revenue on the table ?? Only 50% of companies send more leads to partners than they receive ?? Marketplaces are set to generate $40B+ in revenue by 2025—are you in the game? ?? U.S., UK, and Canada lead in partnership compensation, with U.S. CPOs averaging $200K+ What does this mean for your partner strategy? Get the full breakdown from industry experts from SAP, Impartner Software, Clazar, and more—discover how leading organizations are navigating today’s partner ecosystem landscape, unlocking new revenue opportunities, and maximizing GTM impact. Watch the replays of Ecosystem Compass Report webinars with Partnership Leaders now: https://hubs.li/Q03bCTjX0 #PartnerEcosystem #GTM #B2BMarketing #Partnerships

Empowering partners for lifecycle success means going beyond demand generation. Many partners lack the necessary training, content, and tools to effectively engage customers throughout their journey, especially in post-sale phases. This necessitates a shift from demand generation-focused enablement to lifecycle-oriented programs. This includes providing partners with: ?? Co-branded customer success assets ?? Certification programs ?? Automated nurture tracks ?? Key insight: Investing in partner enablement is an investment in customer success. By equipping partners with the resources they need to drive adoption, retention, and advocacy, we can create a powerful ecosystem that delivers exceptional customer experiences. If you want to empower your partners to succeed throughout the customer lifecycle, read Senior Director of Partner Solutions Kyrsa Dixon's latest article on strategies for building effective partner enablement programs in 2025: https://hubs.li/Q03brjJD0 #PartnerEnablement #CustomerSuccess #TechPartnerships #GrowthHacking

Data matters. If you’re responsible for growth, revenue, or market expansion, the Ecosystem Compass report helps you turn partner strategy into a business driver—not just a supporting function. Use this report to access: ?? Revenue Acceleration Strategies – Learn how top companies use partner ecosystems to drive revenue growth beyond direct sales efforts. ?? Benchmarks & Competitive Insights – Get data from 75+ high-performing partner programs to see how your company stacks up and where you can improve. ?? Multi-Partner Collaboration Tactics – Discover how leading brands maximize ecosystem impact through co-selling, marketplaces, and strategic alliances. ?? Market Expansion Playbooks – Understand how businesses use partnerships to enter new markets faster, scale customer acquisition, and improve retention. ?? Actionable Growth Frameworks – Go beyond theory with proven strategies that sales and marketing leaders can implement today to accelerate pipeline and deal velocity. Download the Executive Summary now and see what the best in the business are doing: https://hubs.li/Q039vvx20 #SalesLeadership #MarketingGrowth #PartnerEcosystems #EcosystemCompass #B2BMarketing

Your partner ecosystem is an untapped growth engine—if you manage it right. New research from Canalys highlights a major shift: buyers experience an average of 28 touchpoints before making a purchase decision—and partners play a pivotal role in most of them. The takeaway? Traditional partner marketing approaches no longer cut it. The future is partner marketing through the customer lifecycle lens. Read the latest from Kyrsa Dixon, Senior Director, on why transactions ≠ trust and how to optimize partner impact at every stage: https://hubs.li/Q03974kv0 #PartnerMarketing #B2BMarketing #CustomerLifecycle #Growth

To build a high-impact partner ecosystem, you need a clear strategy that maps the customer journey to the right partners at the right time. Remember, strategic partnerships aren’t just about who you know—they’re about who helps you grow. Penny Byron, Director of Partner Ecosystem, Demand Generation and Go-to-Market Strategy, recently sat down with Tai Rattigan, Chief Operating Officer at Partnership Leaders, and revealed a framework for evaluating your partner ecosystem: The Three C’s ??Capabilities – Do you have the right partners (partner types) to acquire, serve, and grow customers? Any gaps? ??Coverage – Are your partners aligned with your target markets, verticals, and geographies? ??Capacity – Do you have enough of the right partner types to scale and drive profitability? ?? Pro tip: Use a partner scorecard to stay objective and ensure your strategic partners align with your business goals. It’s easy to default to familiar relationships—but are they truly moving the needle? Today, partners are just as selective as the companies choosing them. The key to attracting top-tier partnerships? Offer real value—whether it’s access to key accounts, referrals, co-selling opportunities, or exclusive support.

Remote+ means flexibility—but it doesn’t mean going it alone. Recently, some of our Portland-based team took full advantage of in-person connection, gathering for a happy hour filled with great conversations, laughter, and cheers. With our CEO, Richard Albrecht, and Chief People & Compliance Officer, Christine King, in town, the celebration was even more special—a great reminder that culture isn’t about where you work, but how you work together. We know the best ideas happen when great minds collaborate—whether that’s in strategy sessions, virtual calls, or over a well-earned toast. Cheers to a team that makes every interaction matter! Interested in learning more about Bridge Partners and our Remote+ model? Check out our open opportunities:https://hubs.li/Q037SfHw0 #RemoteWork #CompanyCulture #Teamwork #Collaboration

Unlocking investment for your partner initiatives is a challenge all channel leaders face. This topic will be at the heart of today's Partnership Leaders Catalyst Summit in Seattle, where Rebecca Jones, Chief Growth Officer, will sit down with Chris Samila, Chief Partner Officer, to unpack why centering on customer needs leads to smarter investments and stronger business outcomes. Catalyst Summit Seattle features an incredible lineup of industry leaders: ? Marc Monday, GVP, Americas Partnerships & Channel, ServiceNow ? Brian Galicia, Senior Director, Global ISVs, Microsoft ? Mike Blumenstein, Senior Global Channel Operations Manager, Smartsheet Follow Rebecca & Chris to hear more of the insights that come out of this discussion. See you soon, Seattle! #PartnershipLeaders #BridgePartners #partnerships #Seattle

The Ecosystem Compass 2025 is more than just a report—it’s a roadmap for how the best partner ecosystems are driving revenue, scaling effectively, and staying ahead in a competitive landscape. That’s why we’re excited to join Partnership Leaders for a follow-up webinar on February 25, where we’ll break down the key findings and discuss what these insights mean for the future of partnerships. Join experts from Bridge Partners, Clazar, and Impartner Software as we explore benchmarks, trends, and strategies you can apply today. Register here: https://hubs.li/Q037rl0r0 #EcosystemCompass #PartnerEcosystems #StrategicGrowth

At Bridge Partners, we believe the best partnerships start with a deep understanding of customer needs—and that’s exactly what Rebecca Jones, Chief Growth Officer, will be diving into at the Partnership Leaders Catalyst Summit in Seattle next week. Rebecca will be joining Chris Samila, Marc Monday (ServiceNow), Brian Galicia (Microsoft), and Mike Blumenstein (Smartsheet) for a conversation on how customer-centric strategies drive investment and fuel partner growth. If you’re attending #CatalystSummit, don’t miss this session on February 20th—it’s a must for leaders looking to elevate their partner strategy and maximize results. Register here: https://lnkd.in/eDZAE6AJ #partnerships #growth #Seattle

Where are tech companies investing for maximum impact? How can you navigate ecosystem marketplaces and measure the value of solution partners? Get the answers straight from the experts in our upcoming webinar with Partnership Leaders, "Key Takeaways from the Ecosystem Compass 2025" featuring Director of Partner Ecosystem, Penny Byron. This session brings together industry leaders from Bridge Partners, Clazar, and Impartner to explore critical ecosystem strategies shaping 2025. Whether you're refining your partner strategy or doubling down on ecosystem investments, this is a must-attend event. Don’t miss the chance to learn from the best. Register for the insights: https://hubs.li/Q0372bPQ0? #PartnerEcosystem #B2BGrowth #Webinar #EcosystemCompass