Brian Communications

What a show!? ? #TeamBrian had a fantastic evening at?The Greatest Show?fundraiser, supporting the incredible work of?Mindy Baiada?and?Music Theatre Philly. MTP is dedicated to providing a creative space where kids can build confidence and find their voices through the performing arts.?The night was a true celebration of how creativity can inspire and unite the Philadelphia community.? ?? Brian Communications was proud to support such a meaningful cause! #MusicTheatrePhilly

Joining our upcoming webinar panel of experts is one of our own: Ed Mahlman, Executive Vice President at Brian Communications. As the leader of our integrated team, Ed specializes in transforming client stories into impactful brand narratives, driving success through brand positioning, advertising, video production, and more. He’s helped shape the strategic direction and positioning for top brands like Sunoco, Deloitte, Aramark, and Verizon. With a keen creative vision, sharp marketing acumen, and a relentless focus on detail, Ed has built a track record of leadership across industries. Before joining Brian Communications, he served as Chief Marketing Officer for The Philadelphia Inquirer, Daily News and https://hubs.ly/Q02YNRgj0 where he spearheaded the development of the nationally recognized Media Lab? and Research Lab?. He also led the creation of America's first contemporary 3D newspaper ad campaign. Prior to that, as Executive Director of the Pennsylvania Lottery, Ed turned around a decade of stagnant sales, driving a 50% increase in revenue—growing from $2 billion to $3 billion in just four years. We’re excited to have Ed bring his wealth of expertise and creative insight to our panel for this can't-miss webinar. Register Today for Future-proof Your Marketing: Drive Sales and Market Share https://hubs.ly/Q02YNkfH0

As #TeamBrian looks back on our first HealthKey Focus session, we are reminded of the critical discussions surrounding the nursing shortage – a pressing issue predicted to affect over 20,000 nurses in Pennsylvania alone. Panelists Robert Brooks, David Baiada and Donna Havens emphasized that addressing the nursing shortage requires both immediate and long-term solutions, driven by community collaboration and innovative partnerships. Check out this Reel capturing the highlights from our session! ??? #HealthKey #NursingShortage #HealthcareInsights #CommunityImpact?

#TeamBrian was honored to attend the March of Dimes Signature Chefs Feeding Motherhood event, where organizations and individuals came together to address the critical issue of maternal health. Today, the U.S. ranks among the most dangerous countries for childbirth, particularly affecting families of color. This event aims to raise awareness and funds to ensure that all pregnant moms have access to essential care. We'd like to congratulate Steve Fera of Independence Blue Cross on receiving the 2024 Excellence in Healthcare Award. His leadership and commitment to helping underserved populations exemplify the values we strive for in our community! #MarchOfDimes #HealthEquity #MaternalHealth?

We’re thrilled to introduce Dawn Zier, an industry leader and expert in driving growth and transformation across multiple sectors. She will be sharing her invaluable insights during our upcoming webinar. As an independent board director and accomplished former CEO, Ms. Zier is best known for leading the remarkable transformation of Nutrisystem (Nasdaq: NTRI), where she served as CEO for six years. Under her leadership, the company embarked on a multi-brand strategy, embraced digital innovation, and achieved extraordinary results, including doubling revenues, driving a 7-fold increase in operating income, and delivering a 6-times jump in stock price. These achievements earned Nutrisystem recognition as a Fortune Top 100 Fastest Growing Company and culminated in a successful 2019 acquisition, delivering strong returns to shareholders. Ms. Zier’s breadth of experience extends across multiple industries, including health and wellness, fintech, consumer packaged goods, media, travel, and hospitality. She currently serves as Chair of the Board at The Hain Celestial Group, Chair of the Compensation Committee at Prestige Consumer Healthcare, and as an Independent Director at Acorns. Throughout her career, Ms. Zier has navigated complex CEO transitions, activist shareholder situations, and M&A opportunities. Known for her strategic vision, marketing expertise, and e-commerce savvy, she has driven enterprise-wide transformations that capitalized on high-impact opportunities to foster growth. A marketer at heart and an engineer by training, she is deeply passionate about data and analytics, and she emphasizes the critical role of company culture and team alignment in driving high performance. She holds an MBA and a Master’s in Electrical Engineering and Computer Science from MIT, and she received her Corporate Director Certification from Harvard in 2020. She was also honored as a NACD Director 100 in 2022. We’re excited to have Dawn Zier share her unique perspective on leadership, transformation, and growth during our upcoming event. Register Today for Future-proof Your Marketing: Drive Sales and Market Share https://hubs.ly/Q02YcblS0

Last week, we were thrilled to announce that our recent campaign won Gold for "Campaign of the Year: Tiny But Mighty" at the 2024 Marketing Impact Awards from Modern Healthcare. ?? We wanted to share some of the key components of this campaign for those interested in a behind-the-scenes view of how it all came together. As always, we’re inspired and energized by the opportunity to push the boundaries of creativity and innovation, delivering work that not only stands out but makes a real impact. #MarketingImpactAwards #CampaignOfTheYear #TinyButMighty #AwardWinning #BrianCommunications #HealthcareMarketing #Innovation #ClientSuccess #CreativeExcellence #ReadingHospital #NewbornEra

As we gear up for our webinar on December 12, we’re excited to introduce the industry leaders who will be sharing their insights. First up is Koleen Cavanaugh, Senior Vice President and Chief Marketing Officer at Independence Blue Cross (Independence). Ms. Cavanaugh leads all commercial and consumer marketing efforts at Independence, including advertising, creative services, and communications with customers, brokers, and members. She is also responsible for strengthening the company’s brand and overseeing key initiatives, such as the customer experience strategy and the creation of Independence LIVE, the company’s customer experience center. Additionally, she plays a pivotal role in shaping Independence’s consumer-facing digital properties. She has been instrumental in executing the Affordable Care Act marketing strategy and continues to drive innovative approaches to member engagement. Ms. Cavanaugh earned her BA in Communications from Villanova University and is an active leader in the community, serving on the boards of Pennie, Pennsylvania’s state-based health insurance exchange, and the Main Line Chamber of Commerce. We look forward to hearing from Koleen Cavanaugh during our webinar and gaining valuable insights from her wealth of experience in healthcare marketing. Register Today for Future-proof Your Marketing: Drive Sales and Market Share https://hubs.ly/Q02Y2YKV0

The increasing frequency of cyberattacks on health systems and their partners this year serves as a sobering reminder that every organization must have a crisis strategy and a prepared team. This article highlights the nuances organizations should plan for, from ensuring front-line workers are ready when electronic health systems go down to avoiding common missteps and using humanity and humility to rebuild trust after a breach. Explore these insights and strengthen your organization’s response strategy. Read the full piece below. https://hubs.ly/Q02X_Bst0 #crisiscommunication #crisismanagement #strategiccommunication #BrianCommuncations

Ravi Chawla, VP and chief analytics officer at Independence Blue Cross, joined a panel at Reuters?Total Health to discuss preparing the workforce for shifts in technology and governance. The panel?identified current and future skill gaps in areas like digital literacy, data analytics and telehealth, while also emphasizing the importance of fostering a culture of continuous learning through targeted training programs and mentorship.? ? Kudos to Ravi Chawla?and his fellow panelists for an insightful discussion on technology adaptation and effective change management strategies!?

On Sunday, I sat down with 6abc WPVI-TV Philadelphia's Inside Story to discuss the significant impact of the election results in Pennsylvania, New Jersey and Delaware this year.? ? Alongside my fellow panelists Melissa Robbins, Elizabeth Havey and Larry Platt, we explored the factors behind voter support for Donald Trump, as well as the challenges faced by Vice President Kamala Harris and the Democratic Party in key demographics and voter turnout. A big thank you to Matt O'Donnell for facilitating this important discussion.? ? Check out the full episode: https://lnkd.in/endVEEXJ?