Breville | Sage

Sydneysiders, be sure to check out our jaffle tuckshop pop-up this weekend at Redfern's Good Ways Deli. To celebrate 50 years of Breville’s original jaffle maker, we’ve teamed up with?the popular hospo outlet?to bring some nostalgic old-school cool while embracing the future of this iconic sandwich snack. On the menu, find the familiars like baked beans & cheese, or a more modern take such as Bolognese with a parmesan bechamel — all finished off with a classic milkshake. (Don’t miss the sweet Apple Pie in Puff Pastry!) ?? Open to the public from 24 - 27 October.

It’s been called ‘the Mother of All espresso machines,’ and now it’s available in EMEA. The Oracle Jet, Breville | Sage's most advanced espresso machine, has already garnered a cult following—and it’s easy to see why. With lightning-fast ThermoJet heating, Auto MilQ hands-free texturing, and Cold Brew & Cold Espresso technology (to name just a few of its impressive features), this machine sets a new standard. Congratulations to our Sage team on a successful launch! Discover the Oracle Jet here: bit.ly/3NyCMPM

Happy birthday to the original jaffle maker! 50 years ago Breville | Sage launched this kitchen icon, and decades later, it's still a family favourite in homes across the globe. From school lunches to late-night snacks, the jaffle has cemented its place as a symbol of comfort, nostalgia, and Australian ingenuity. (What better way to celebrate than a jaffle birthday tower! Brought to life by our Global Comms team alongside Buffet.)

Thank you NYC! ?? When Maison Balzac & Breville | Sage teamed up, minds met over seriously good espresso martinis. Celebrating Maison Balzac’s indelibly chic new L’Espresso Martini glassware collection and our latest Oracle Jet espresso machine—complete with Cold Espresso functionality—crema-topped cocktails served in impeccable glassware made its way to the Big Apple. Thanks to all who came and tried their hand at latte art, dived into some table tiramisu and toasted to the US launch of these luxury products. This epic soirée was brought to life by our publicity team Lucy Martyn & Chiara Greensill, and Rachel Harrison Communications

Hello Redditors on LinkedIn! This is a first for Breville | Sage and we couldn't be more excited. We know online forums are an ideal platform for people to bond over their hobbies and niche subject interests, and we've seen our cult espresso machines generate huge buzz in the coffee communities. Today, we are hosting a special Ask Me Anything on Reddit, where a compiled panel of our esteemed experts will be on hand to answer any and all questions about our newest, and most sophisticated espresso machine, the Oracle Jet. Our expert line-up: - Yuen Chin Senior Global Category Manager for Espresso - Matthew Davis Coffee & Espresso Product Expert? - Jason Bi Mechanical Design Engineer Congratulations and thank you to our global category experts for giving their time to join this innovative approach to B2C marketing.? Join us - September 25 from 2 - 3pm PT (USA) bit.ly/3MVNjUG

We are so excited to elevate the at-home barista experience with our newly launched Fast-Track Barista Pack, a service-driven bundle providing our customers with everything they need to make cafe-quality coffee at home — the machine, the beans and the skills.? ? Despite sounding like a simple proposition — an easy 1-2-3 steps, if you will — transforming the way espresso machines are traditionally bought and sold is a bold undertaking, and in turn, a big job for the marketing team.? ? We needed to ensure our Fast-Track Barista Pack messaging was clear and memorable and Breville | Sage couldn’t be happier with our punchy, funny hero campaign asset produced by Emotive | Creative Agency that executes the promotional narrative with humour and a little surrealism.? ? Find everything you need to be a home barista with our Fast-Track Barista Pack. (And just remember people, that’s beanz with a Z) Learn about the Fast-Track Barista Pack in your region?? ???? bit.ly/47qTbPn ???? bit.ly/3XNNYy1 ???? bit.ly/3Tuh0jm ???? bit.ly/4gtmSmX

Introducing the Fast-Track Barista Pack! ?? We're here to transform the way espresso machines are sold, offering a complete service-driven bundle that delivers the full specialty coffee experience at home. Traditionally, these appliances have been sold as standalone products, but we recognise that true specialty coffee at home requires more than just great equipment—it’s about the perfect synergy of machine, beans, and know-how. That’s why we've curated the Fast-Track Barista Pack, combining everything you need to craft exceptional coffee, just like a professional barista. This all-in-one bundle ensures that every coffee enthusiast, from novice to expert, has access to: 1. The right machine 2. The best specialty coffee beans 3. Barista-level skills Breville | Sage invites coffee lovers everywhere to be part of this exciting new chapter in home brewing. Learn about the Fast-Track Barista Pack in your region?? ???? bit.ly/47qTbPn ???? bit.ly/3XNNYy1 ???? bit.ly/3Tuh0jm ???? bit.ly/4gtmSmX

At Breville | Sage, we are dedicated to fostering a culture of mental health awareness and open conversations. For this R U OK? Day, we were privileged to host Jazz Thornton, a passionate advocate and mental health expert, who shared her profound insights and personal journey with us. ? Jazz’s story underscores the critical importance of supporting each other and maintaining an open dialogue about mental health. With 1 in 5 Australians experiencing mental health issues annually and over 3,000 lives lost to suicide each year, it’s clear that we need to address mental health with urgency and compassion. ? Thank you, Jazz, for inspiring us and highlighting the power of meaningful conversations. Remember, every interaction matters. Let’s continue to prioritize mental health and support one another every day. #RUOKDay #WellbeingAtWork #StartTheConversation ??

At Sage, we know with absolute certainty that the finest in-home coffee experience starts with quality, freshly roasted beans as the cornerstone of the process. ? That’s why we’re thrilled to announce the launch of?beanz.com?by Sage in Germany. Beanz.com.de?has been thoughtfully designed to help our German customers discover, purchase, and subscribe to freshly roasted coffee from 13 of the country's finest specialty roasters, offering more than 50 incredible coffee products. We’re now ready to elevate the home coffee experience for our customers in our fourth market—and our first non-English one. ? Beanz.com?is more than a marketplace—it's an opportunity to explore, experience, and savour the craft of coffee, with a promise that you'll never have to settle for anything less than perfection. ? From bean, to cup, to you. Visit?www.beanz.com/de-de?and unlock your perfect brew.

Thank you, Sydney! When Maison Balzac?and?Breville | Sage APAC?teamed up, minds met over seriously good espresso martinis to celebrate Maison Balzac's indelibly chic new L'Espresso Martini glassware collection and our Oracle Jet espresso machine—complete with cold brew functionality. Cue crema-topped cocktails served in impeccable glassware. We were thrilled to partner with such a talented team who clearly know how to throw a party as we celebrated the launch of these luxury products. Following our soirée, the Oracle Jet was set up in Maison's flagship Sydney & Melbourne stores, serving free coffee to customers who were also given a generous 20% in-store discount; a fabulous way to spend a Saturday morning! Thanks to our publicity powerhouses who brought it to life, Breville | Sage PR & Partnerships Manager Chiara Greensill, Maison Balzac PR & Content Manager Sara Pull & The Cru #Breville?#OracleJet?#MasterEveryMoment