Breezy Hill Marketing

Breaking into new markets as a health tech company? Here’s how outsourcing marketing can help: -Website: Your first impression—make it user-friendly and compliant. -SEO: 68% of online experiences start with search—don’t miss out. -Blog: Share expertise, boost SEO, and drive traffic. -Social Media: Build credibility with consistent, valuable content. -Digital Ads: Target the right healthcare decision-makers. -Industry Expertise: Health tech agencies know your market. Curious how this works? Read the full article to dive deeper. https://hubs.ly/Q02SGKCX0 #HealthTech #SEO #HealthcareMarketing #DigitalStrategy

Is your marketing strategy driving the results your business needs? Aligning marketing efforts with clear business goals is needed for achieving strong ROI. Here are four essential steps to ensure your campaigns are on target: 1.) Set Clear Goals: Use SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound—to keep your strategy focused and measurable. 2.) Segment Your Audience: Speak directly to the right decision-makers by tailoring your message to their specific needs, boosting engagement and conversions. 3.) Choose the Right Channels: Whether it's social media for awareness or email for lead nurturing, select channels that best fit your audience and goals. 4.) Evaluate and Optimize: Continuously analyze campaign performance and adjust based on what’s working to stay aligned with your goals. Keep your strategy goal-driven, and you'll maximize ROI. Want to see more? Click the link below. https://hubs.ly/Q02SBbV00 #MarketingStrategy #B2BMarketing #ROI #BusinessGoals

Even if your sales happen in person, digital marketing is still essential for reaching decision-makers early. Here are four key factors to consider: 1?? Target the Right Audience Focus on where your customers are online—LinkedIn is ideal for B2B, while social platforms like Facebook work well for B2C. 2?? Choose the Right Platform Leverage Google Ads for search visibility and LinkedIn for precise professional targeting. Use remarketing to stay visible to interested prospects. 3?? Start with a Realistic Budget Set a reasonable budget and refine your strategy as you gather data. Optimization over time leads to better ROI. 4?? Create Strong Landing Pages Make sure your landing pages align with your ads to keep prospects engaged and guide them to the next step. Digital marketing supports your in-person sales by starting the conversation online. Want to dive deeper into these strategies? Read the full article: https://hubs.ly/Q02RLVxt0 #B2BMarketing #DigitalStrategy #DataDrivenMarketing #HealthTechMarketing

Reaching healthcare decision-makers can be tough, but combining Email Marketing and LinkedIn Ads can be a game-changer! At Breezy Hill, we’ve seen how these two channels together create a powerful omnichannel strategy that drives engagement and results. ? Email Marketing: Personalize your outreach for a direct line to decision-makers. ? LinkedIn Ads: Target healthcare professionals with precision, reaching key audiences like hospital executives and healthcare IT leaders. Want to learn how to leverage these strategies? Read the full article for actionable tips and insights! ?? https://hubs.ly/Q02RvCgD0 #HealthcareMarketing #OmnichannelStrategy #EmailMarketing #LinkedInAds #BreezyHillMarketing #DigitalMarketing

Did you know that 93% of all online experiences in the healthtech industry start with a search engine? That means effective SEO isn’t just nice to have—it’s essential. Here’s how to optimize your healthtech company’s SEO to reach the right audience and drive qualified leads: 1?? Focus on Long-Tail Keywords – Instead of generic terms, use specific phrases like "cost-effective laser surgery for glaucoma" to target the exact needs of your audience. This helps you stand out from the competition and attract more qualified leads. 2?? Mobile Optimization is a Must – With more healthcare professionals relying on mobile, your site needs to be seamless on smartphones. Ensure fast load times and use clear CTAs like “Book a Consultation” to boost engagement. 3?? Build Trust with Google’s E-E-A-T Guidelines – Expertise and trustworthiness are crucial. Showcase expert authors, create strong online profiles, and use client reviews to reinforce your authority in the healthtech space. ?? Learn more about how to boost your SEO here https://hubs.ly/Q02QDK_V0 #HealthTech #SEO #B2BMarketing #MobileOptimization #LongTailKeywords #GoogleEEAT #DigitalMarketing

With tighter budgets and longer decision-making cycles, Q4 can be tough for healthcare tech companies to hit their revenue targets. But it’s also full of opportunity if you know where to focus. Here are three actionable strategies to help boost your results: 1?? Leverage Account-Based Marketing (ABM) – Focus on high-value healthcare prospects, tailoring your outreach to their specific needs to speed up the sales cycle. 2?? Re-Engage Cold Leads – Launch targeted campaigns to win back cold or lost deals. Offering incentives or personalized solutions can reignite interest. 3?? Refine Your Messaging – Ensure your communication is clear and outcome-driven, helping to build long-term trust and resonate with client needs. ?? Read the full article for more Q4 tips https://hubs.ly/Q02QDNYH0 #B2BMarketing #HealthcareTech #MarketingStrategy #AccountBasedMarketing #RevenueGrowth

Did you know that by 2025, 80% of B2B sales interactions will happen through digital channels? That means your online strategy is more important than ever. Here are four practical steps to help you make the most of your digital ad campaigns: 1?? Pinpoint Your Audience – Use platforms like LinkedIn to reach decision-makers in your target market, and leverage geo-targeting to fine-tune your approach. 2?? Use Google Ads Effectively – Focus on specific, localized keywords rather than competing for costly generic terms. 3?? Smart Budgeting – Start with a manageable budget and refine based on data, tracking clicks and conversions to boost ROI. 4?? Landing Pages Matter – Make sure your landing pages align with your ads to keep prospects engaged. ?? https://hubs.ly/Q02QDLjV0 #B2BMarketing #DigitalAdvertising #MarketingStrategy #DataDrivenMarketing #LeadGeneration

Attending a conference is just the beginning! To truly get the most out of it, you need a solid post-conference strategy. Check out these 7 actionable steps to turn your conference connections into business growth. Key Tip: Organize your contacts, craft thoughtful follow-ups, and leverage conference content for long-term success. Read the full playbook here: https://hubs.ly/Q02Q27WJ0 #ConferenceSuccess #ROI #B2BMarketing #LeadGeneration #BusinessGrowth #PostConferenceStrategy

We had a fantastic time attending Partner Day at the HubSpot Inbound Conference! We love focusing on building deeper partnerships with our clients and fellow vendors to deliver meaningful, results-driven solutions. It was truly an inspiring event, and we’re excited to put everything we’ve learned into action! #InboundMarketing #HubSpot #Inbound2024 #Partnerships Shannon Briden Crystal Buessing, MBA

Is Account-Based Marketing Right for You? ABM isn’t just for big businesses! It helps companies of all sizes reach their ideal audience with personalized, targeted content. PatientBond boosted organic leads by 91% with ABM—even with a small team. You can too! Ready to make your engagement smarter? Read the full article here. https://hubs.ly/Q02Q1w2c0 #HealthTechMarketing #B2BMarketing #BreezyHillMarketing #ABMLite