Bredemarket

Have you ever been told to do something because one of your competitors does it? Or have you ever been told to do something because it worked for an expert? You be you. And the people who feel like you do will gravitate to you. As Justin Welsh observes, we each have a way we want to conduct business (and life). The way that someone else conducts business is literally alien to us. I couldn’t be Larry Ellison if I tried…and Larry Ellison couldn’t be me. I (usually) trust myself. Take the title of my blog post “Do You Feel Like We Do,” and how wrong it is. 1. Let’s start with the first thing I did wrong: I referred to a song title that many of you don’t recognize. 2. Now the second thing I did wrong: The reason you don’t recognize the song title is because the song in question is a half-century old. In a world where people discount work that relies on sources predating 2000, this is a fatal move. 3. Can I move on to my third grievous error? The primary reason that I used that title is because when I repurpose this text (originally a blog post) as an Instagram post, I know exactly which audio I’m going to use. 4. And number four takes the cake. I’m illustrating this piece with a CURRENT picture of Frampton, in which he looks decidedly different when he said…whatever he said on his talk box. But what’s done is done. So I’m posting this on my blog (and elsewhere) and probably won’t delete later. What does this mean for YOUR communication? Now as part of Bredemarket’s content creation process, I will write words for other people. But I don’t want them sounding like me and talking about wildebeests and citing 50 year old songs. So how do I ensure that the text I write for you sounds like you? By the questions I ask. If you can use Bredemarket’s content services, or my proposal or analysis services, contact me. https://lnkd.in/geNz6aKe

As you may know, I like to make extensive use of Instagram’s audio feature on Bredemarket’s posts there. For a recent post on gamification of solar technology and EV charging, I found the perfect sound snippet toward the end of Depeche Mode’s spacy electro-Hawaiian song “Cover Me.” Sound on, obviously. https://lnkd.in/geECsH8Q

One of my content consulting clients has a new employee. I just shared this important step in my workflow between draft 0.5 and draft 1: “2. After I complete my draft 0.5, I sleep on it...sometimes literally.” A fresh perspective always helps. #contentmarketing

Hey that post that flopped? Post it again. Nobody saw it the first time. Give it a second chance.

If I had to choose between discussing Tyson’s views on legacy vs. Jaguar’s views on branding… …well, I already chose Tyson. Although perhaps I should designate Jaguar as the 7th company that will never need me nor want me. Not because of never granting me an interview (I never asked) nor failing to acknowledge my application (I never applied). Jaguar will never need nor want me because I’m American and don’t say it correctly. Although Jaguar is not in immediate danger of having email messages fail to deliver. https://lnkd.in/gWZJCRha

You're Doing It Wrong(TM), the post-authenticity version. I've previously observed that I prefer the term "hungry people" to "target audience," but brand consultant Jasely M. took the idea literally, talking about food. Or something. Jasely observed that if you don't like chicken, you're probably not going to want to watch a TikTok video about...chicken. No one can please everybody. And right on cue, a commenter (who shall remain nameless here, but it's easy enough to find out who made the comment) apparently doesn't like the way Jasely presents herself, observing "More formality on a platform like this will work out better too." Because we are in the post-authenticity age. According to the "experts," you are not supposed to be yourself, you are supposed to be an idealized...well, bot. So for those who would prefer to listen to a bot rather than a real person, I asked Google Gemini to rewrite Jasely's post in a formal tone. = = = Not all content is universally appealing, and that’s perfectly acceptable. For example, a recent TikTok tutorial showcased a honey sriracha sesame chicken recipe. A commenter inquired, "What if I don't like chicken?" This response may seem humorous, but it highlights a fundamental principle: content creators often target specific audiences. If a particular video doesn't resonate with you, it simply means it wasn't intended for your preferences. Consider exploring alternative content or adapting the recipe to suit your tastes, such as creating a honey sriracha celery dish. This principle extends beyond culinary preferences. It applies to a wide range of topics and media. Remember, it's okay to not connect with every piece of content you encounter. = = = My reaction after reading the "improved" version? Gag me with a spoon. (And I apologize to anyone who is offended by my quoting a song lyric from nearly a half century ago. If that offends you, you won't want to follow me either.)

You can’t see it in this view, but the poster loaded the post with a ton of unrelated crappy hashtags, #sturgis being one of them. Hence Meta AI’s helpful information at the bottom.

Case studies. In the construction industry or anywhere, they work.

The first rule is key. In a former job, I thought that a particular industry had maybe 30 competitors. Once I talked to Sales, we identified over 80.

Hardly anything is permanent. And this applies to boxing?AND?to B2B sales. In business (and in life), there are companies (and people) who don’t need you or want you. This may be temporary. The company that doesn’t need you today may?urgently (and importantly)?need you tomorrow. Or it may?NOT?be temporary. There are companies that will?NEVER?need you or want you. I recently ran across three such companies that will never need Bredemarket. But if YOUR company needs content, proposal, or analysis services, book a meeting with me. "Why Do Enterprises Become Dust?" https://lnkd.in/gWZJCRha