Breaking Through in Cybersecurity Marketing Podcast

Most cybersecurity events feel the same: a packed schedule, a few familiar faces, and vendors trying to grab your attention. But does any of it build a lasting community? Parham Eftekhari, EVP of Communities at?CyberRisk Alliance (CRA), has spent years figuring out what security professionals want. CRA runs 150+ in-person events annually, but its focus isn’t just filling rooms—it’s creating connections beyond a name badge. Listen wherever podcasts are found including: N2K | CyberWire: https://hubs.ly/Q039nXk40 Spotify: https://hubs.ly/Q039nXj60 Apple Podcasts: https://hubs.ly/Q039nXYr0

? How to Hook Your Audience: The Three E's of Podcasting?? This week’s episode is about love—the love of great content, storytelling, and marketing. Gianna and Maria sit down with David Moulton, host of the Threat Vector Podcast at Palo Alto Networks, to discuss the secrets to making a cybersecurity podcast that works. Forget boring, “salesy” content—David shares the Three E’s of Podcasting (Education, Engagement, and Entertainment) and explains why a killer podcast is one of the most powerful (yet underrated) tools in cybersecurity marketing. But that’s not all—David also reveals his ROI formula for proving a podcast’s value (yes, there’s math, but the fun kind!), his dream career if he wasn’t in cybersecurity, and why marketing is just like chocolate—you have to savor the good stuff. ?? If you’re thinking about launching a podcast or proving its value to leadership, this is the episode you cannot afford to miss. Listen wherever podcasts are found including: N2K | CyberWire: https://hubs.ly/Q038lCLs0 Spotify: https://hubs.ly/Q038l3DB0 Apple Podcasts: https://hubs.ly/Q038lFXQ0

? RSAC: A Conference Evolving into a Community?? This week, we’re pulling back the curtain on one of the most significant shifts in cybersecurity events—RSAC’s bold rebrand and vision for the future. Joining us are two insiders, Ben Waring, Director of Global PR & Communications, and Jessica Porter, Senior Director of Marketing, who will reveal the strategy behind the transformation, the impact on the global security community, and what’s in store for 2025 and beyond. If you want the inside scoop on industry trends, new opportunities, and what’s next for the world’s leading cybersecurity event, this episode is a must-listen! Listen wherever podcasts are found including: N2K | CyberWire: https://hubs.ly/Q037jvjt0 Spotify: https://hubs.ly/Q037jtZ-0 Apple Podcasts: https://hubs.ly/Q037jv4p0

? Andrea Isoni's GPU Prediction: NVIDIA's Lead and AMD's Efficiency?? The race to be the best in artificial intelligence (AI) is getting stronger. Open-source models are now competing with closed systems, which affects how we create new technology and keep it safe. Will open AI help us make significant discoveries quickly, or could it be too risky? How will governments, businesses, and hackers use this new technology? In this episode,?Dr. Andrea Isoni, the Chief AI Officer at?AI Technologies discusses the latest advances in AI, from computer chips and deepfakes to cybersecurity threats. Listen wherever podcasts are found including: N2K | CyberWire: https://hubs.ly/Q036k-pz0 Spotify: https://hubs.ly/Q036kYQf0 Apple Podcasts: https://hubs.ly/Q036k-lX0

It’s the first episode of 2025, and we’re kicking things off with the cybersecurity economy! Gianna and Maria are joined by Mike Privette, CISO and Cybersecurity Economist at Return on Security to chat about the key funding, acquisition, and industry trends from 2024—and what they mean for marketers and cybersecurity professionals in 2025. From billion-dollar acquisitions to the role of AI in reshaping cybersecurity, Mike gives insights on the state of the market, the rise of resiliency, and what marketers need to know when evaluating companies and trends. Plus, a look at the promise (and pitfalls) of AI-driven security operations and the long road to IPOs in a competitive market. Oh, and don’t miss the debate over Mike’s alternate career paths—sled dogs vs. professor! Listen wherever podcasts are found including: N2K | CyberWire: https://hubs.ly/Q034rT-T0 Spotify: https://hubs.ly/Q034rV1z0 Apple Podcasts: https://hubs.ly/Q034rSBh0

?? Can a $30 Mic Change Your Life? David Spark Thinks So ?? What does it take to launch a successful cybersecurity podcast? This week, we’re excited to chat with David Spark, the creative mind behind the CISO Series Podcast and Spark Media Solutions, LLC. David, who began his career as a stand-up comedian, has significantly impacted the cybersecurity world! He will share his journey, the valuable lessons he has learned along the way, and some excellent tips for marketing teams looking to maximize their podcasts. Podcast production goes beyond simply talking into a microphone; it's also about engaging your audience with high-quality audio and achieving the right balance between content and production value. In this episode, David shares insider tips for working with sponsors and creating quality episodes and reveals his insights on Cyber Marketing Con. Tune in for an inspiring conversation! Listen wherever podcasts are found, including: N2K | CyberWire: https://hubs.ly/Q033syTd0 Spotify: https://hubs.ly/Q033sz0q0 Apple Podcasts: https://hubs.ly/Q033syWV0

? B2H: Focusing on the Human in Marketing?Cybersecurity! ? It's refreshing to hear, especially in the world of AI, that the human element remains crucial. "There's no such thing as B2B marketing; it's B2H: Business to Human,"?because ultimately, humans are the ones making the decisions, says our guest,?Navneet Singh, VP of Marketing for the Network Security Division at?Palo Alto Networks. Navneet takes us through his fascinating transition from engineering to marketing, shining a light on the importance of positivity and putting the customer first. In this encore episode of Breaking Through in Cybersecurity Marketing Podcast, we're having Navneet Singh, Vice President of Marketing for Network Security at Palo Alto Networks. Catch the episode on Wednesday wherever you listen to podcasts! N2K | CyberWire: https://hubs.ly/Q032BqHH0 Spotify: https://hubs.ly/Q032BqB80 Apple Podcasts: https://hubs.ly/Q032Bq770 #cybersecurity #cybersecuritymarketing #b2bmarketing #techmarketing

?? The Power of Trust: How It Led to New Client Opportunities ?? Please enjoy this encore episode with Mishaal Khan. He's a serial entrepreneur, author, security expert, and VC sharing his journey, from growing up around computers to becoming a cybersecurity expert and author of the book "The Phantom CISO." Listen to hear insights from the security practitioner’s point of view on marketing, brand-building, and book-publishing! Listen wherever podcasts are found including: N2K | CyberWire: https://hubs.ly/Q031GwNQ0 Apple Podcasts: https://hubs.ly/Q031GmNR0

?Calibrating Your Observations Against Customer?Feedback ? Please enjoy this encore episode of Breaking Through in Cybersecurity Marketing. As the podcast that keeps things fresh, this week our co-hosts Gianna Whitver and Maria Velasquez are handing over the reins to a guest host who is quite well-known: the author of the viral cyber bestseller Cyber for Builders, Ross Haleliuk! Ross is joined by the Chief Security Officer (CSO/CISO) at Scrut Automation, Nicholas Muy. Together they explore the intricacies of building cybersecurity products that truly matter. The episode dives into the challenges and strategies of product development in the cybersecurity industry, emphasizing the importance of genuine user feedback, real-world experience, and building trust within the community. Listen wherever podcasts are found: N2K | CyberWire: https://hubs.ly/Q0302WSb0 Spotify: https://hubs.ly/Q0302XP-0 Apple Podcasts: https://hubs.ly/Q0302S2S0

? CMO Realities: The Good and The Bad ? What does it mean to be an impactful marketer in cybersecurity??Danny Miller, VP of Marketing at?CyberInt, joins us in this CyberCMO Confidential segment episode to share how he drives success at a company redefining external threat intelligence. From strategy meetings with the CEO to packing custom swag kits, Danny takes us through the day-to-day life as the marketing leader at a growing cybersecurity startup. Discover how CyberInt’s unique focus on actionable intelligence influences its culture and customer relationships, the art of balancing strategic priorities with hands-on work, and the challenges of scaling a team while staying involved. Plus, hear Danny’s thoughts on aligning with sales, creating seamless customer journeys, and why sometimes it’s okay to let go—even if you’re a little bit of a control freak Listen wherever podcasts are found including: N2K | CyberWire: https://hubs.ly/Q02-mlFw0 Spotify: https://hubs.ly/Q02-mlw70 Apple Podcasts: https://hubs.ly/Q02-mkmd0