Breakaway Public Relations

Happy to welcome PHIT America to our roster in the new year! This nonprofit is fighting the pandemic of inactivity among our nation's youth in exciting ways. One example: the nation's first PHIT Center will open at Garden Park Elementary School in Brownsville, TX, Jan. 23. Coined "the future of physical education," this new facility with 10 training stations is set to turn the tide on the current state of inactivity and poor health outcomes. The United States rates among the lowest worldwide for basic youth activity, and Brownsville has been ranked as the Nation's Most Unhealthy City (WalletHub). A great place for PHIT America to install this state-of-the-art fitness center for elementary kids which will also be available to the community on weekends! We look forward to building awareness and excitement for this innovative new program and support the expansion of PHIT Centers across the country. Sponsors needed 😄 🏃♀️ 🏃♂️➡️ 👟 Learn more at https://lnkd.in/gPJRVugn

Read about our recent chat with radio and podcast journalist, Brian Fitzgerald of Audacy, Inc. in Austin. Brian hosts Inside Austin, our favorite local public affairs show, which has featured many of our clients. Programs like this are a huge benefit to the communities they serve. You can hear the show on 4 Austin radio stations every Sunday, or on the Inside Austin podcast on most major streaming platforms such as Spotify and Apple. #radionews #publicrelations #publicaffairs #localnews https://lnkd.in/dKU3D_gA

We love seeing PR/media relations make a positive impact for all clients, especially nonprofits like the Society For Animal Rescue & Adoption(SARA), the largest domestic animal sanctuary in Texas. So many amazing stories to share like this one about Dante, a dog who has overcome some terrible experiences to land in the loving arms at SARA. Dante is looking for a forever home by the way 😊 #animalprotection #publicrelations https://lnkd.in/gFJTBP_T

Our AE, Hannah Isanhart, recently wrote about her experience as a first-time volunteer with SXSW a few weeks ago. We love to get our team out into the community from nonprofit events to major media/cultural events like SXSW. Always learning and contributing! #getinvolved #austinpr #publicrelations https://lnkd.in/d25enrK5

Lisa O'Neill just posted a new "PR Tip" on our website, so check it out. Topic: the good ole press release. Tried and true and not going anywhere. For those not sure why or when, this post will help. #PRtools #publicrelations #PRpro https://lnkd.in/giQFQsqa

Thoughts on the power of media relations in PR. https://lnkd.in/gkd-edGG

If you're in public relations, you've likely heard of or use (or partially use) the PESO® model every day. Gini Dietrich fine tuned the method around 10 years ago, and wisely trademarked this integrated approach for PR and communications success. We've posted a blog with an overview & the key steps to execute the program which is more important than ever in this day of shrinking earned media opportunities. And, with AI on the scene, the learning and adapting continues. https://lnkd.in/gFMaCKY4

Tis the season now and year round to get involved at some level with a nonprofit organization that resonates with you. Our own Hannah Isanhart shares thoughts on the importance of giving back on the personal and professional fronts. #volunteer #nonprofits #publicrelations https://lnkd.in/gJ5Zteum

We aren't the best at asking for testimonials. How about you? In PR, we specialize in building credibility for clients via respected third-party sources, but when it comes to ourselves, the "cobbler's children" trope is real. Enjoyed this article from Lioness Magazine to help make the ask for a recommendation flow smoothly. https://lnkd.in/gTEba5hf #publicrelations #PRtip #marketing

A little client news...