BreadcrumbsIO

How would your business change if you could double your MQL to Opportunity rate? Or reduce the time it takes your sales team to reach out to a high-quality lead by 99%? That's just what Christie Horsman, VP of Marketing at Thinkific did by using Breadcrumbs. Listen in as she describes how lead scoring revolutionized the way Thinkific handles their demand gen efforts, and the incredible success they saw as a result of marketing and sales alignment.

We’re thrilled to announce that Breadcrumbs and MadKudu have joined forces to bring signal-based selling to the world. Together, we'll provide businesses with broader capabilities, enabling marketing and sales teams to generate more pipeline, more efficiently. Read the full article here: https://lnkd.in/dAnpDHDD #SignalBasedSelling #BreadcrumbsXMadKudu #SalesInnovation

Unlock your business's potential with Virtual Causeway's upcoming webinar, "Five Minute Habits to Grow Your Business," featuring our own Gary Amaral, CMO at BreadcrumbsIO and Unkover. Scheduled for July 18 at 8 AM EST, this breakfast chat is designed to provide quick, actionable insights that can change your approach to growth. Join us to learn simple yet effective habits that significantly improve your lead generation and sales processes. Start your day with valuable strategies! Here's the link to join tomorrow at 8 AM EST: https://vist.ly/3ehwe

Discover how monitoring competitors' G2 reviews boosts competitive intelligence. Unkover’s new tracking feature makes it easy. #CompetitiveIntelligence #Unkover #G2Reviews

This is about to start…you don’t want to miss it!

Beyond excited to get together with Elizabeth Yin of Hustle Fund next Thursday 10am PT / 1pm ET to chat about how to differentiate your company's offering in the market. We'll discuss how to: - Message your product against alternatives / competitors - Think about pricing?and packaging in a sophisticated way - Create?stand-out?go-to-market tactics?to win customers Elizabeth and I have been knowing each other for a thousand years now, we'll go back to what made AdEspresso a breakout success then and what a winning GTM looks like in today's overcrowded landscape. Sign up now! It's free, we're gonna have BOATLOADS of actionable insights and tactics to accelerate the path from 0 to $1M ARR and further enable the $1-10M ARR part of the journey. Plus: an awesome secret perk to everyone registering! SIGN UP HERE >> https://lu.ma/sxub1m8g CC BreadcrumbsIO + Unkover

?? Exciting news! We just published an article about Unkover and how it’s revolutionizing competitive intelligence for SMBs. If keeping track of competitors is a headache for you, this is a must-read. Unkover offers real-time tracking, custom alerts, and a user-friendly interface to enhance your competitive strategy. Learn about our journey and how we’re making competitive intelligence more accessible. Plus, early users get an exclusive lifetime discount! ?? ?? Read the full article and see how you can take your business strategy to the next level with Unkover. #CompetitiveIntelligence #SMBs #MarketAnalysis #BusinessStrategy #RealTimeTracking

Gary is on now with Ben - join the party, it's not too late!

Ben has tested across dozens of big B2B SaaS brands including MongoDB, ADP, Tipalti, Miro, and Clickup. Some have loads of traffic, some not at all, but the common denominator of a successful testing program lies in understanding pipeline value. Effectively a financial model that helps translate marketing or product-led pipeline campaigns or experiments into top and bottom-line metrics. Learn from Ben how this is done, and hear about some fun/easy tests you can run right away even if you have low traffic. You'll learn: - Some fun/easy tests you can run right away, even on low-traffic sites -SaaS landing page testing insights - A pipeline value approach that successful SaaS testing programs use Register here: https://lnkd.in/euVfmttg

Purchase intent data is key when trying to outline your next marketing campaign, sales targets, or even product development. Unfortunately, separating true purchase intent from false positives can be a daunting task at best, especially for B2B companies with longer sales cycles. In this week's edition of the Revenue Acceleration Digest, Pohan Lin, Senior Web Marketing and Localizations Manager at Databricks, shows us how to find true purchase intent using the data you already have, as well as how to use it to personalize your marketing and sales efforts.