BRC Imagination Arts

This week, the Themed Entertainment Association announced the winners of the 31st?Annual Thea Awards, and we're so excited to share that 'The Legend of Luna' at Great Wolf Lodge Perryville has won an Award for Outstanding Achievement: Immersive Show/Hotel Lobby Transformation (Limited Budget). The announcement was made live by Matt Barton at SeaWorld as part of IAAPA Expo, which brings the entertainment industry to Central Florida each year. “For more than 30 years, the TEA has celebrated the creators, developers, designers and producers who make the themed entertainment industry special...The Thea Awards are the epitome of excellence and our industry’s highest honor. The combined work of this year’s Thea Award winners brings joy to millions of guests worldwide while inspiring our industry to continue to push the envelope of creativity and innovation.” Congratulations to everyone involved in bringing 'The Legend of Luna' to Life and ALL of this year's winners!! The awards will be presented at the 31st Annual TEA Inspire Thea Awards Gala on March 15, 2025 at Universal Studios Hollywood. We can. not. wait! See all of this year's winners and read more: https://bit.ly/48ZrzBM #theaaward #brandexperience #hoteldesign #immersiveexperience

Going to IAAPA EXPO 2024?? Meet us there! Join us for two talks: ? Bob Rogers's annual Legends Panel returns with three esteemed panelists — Joe Pine, Margaret Chandra Kerrison, and Bob Weis — each an accomplished author of influential books, who will offer unique insights, strategies, and lessons from their remarkable careers. ? Christian Lachel will be giving a keynote on the ways experience designers can create emotional, immersive, and inclusive experiences for everyone, including an often forgotten group of people: those with disabilities. Learn the key questions to keep in mind before starting the design process and how prioritizing inclusion can positively impact the experiences for ALL of your guests. To learn more and register, visit: https://bit.ly/3ZeGHIu #IAAPA #themedentertainment #experienceeconomy #brandexperience

We Won! BRC's podcast, Masters of Storytelling, has been recognized by the 2024 Signal Awards in two (!) Branded Shows & Advertising Categories: Best Host— Silver + Listeners Choice & Best Writing — Bronze. Many thanks to everyone who voted for the additional honor of Listener’s Choice Award in?the 'Best Host' category. Garnering more than 170,000 public votes in just two weeks from nearly 75,000 fans around the world, this year’s Listener’s Choice Awards drew the largest voting body in The Signal Awards’ three-history. The Signal Awards recognize the podcasts that define culture, setting a standard for editorial excellence by honoring the organizations, artists, mavericks, brands and storytellers who are shaping the podcast industry. We're thrilled to have our humble show among this year's many esteemed winners. See more: https://bit.ly/40ANahz #brandcontent #experiencedesign #storytelling #podcast #signalawards

"She has a way of turning things on their heads to find new solutions, creative ideas, and thematic connections. She is also sincerely dedicated to representing marginalized stories and universal/accessible design, making her a vital player in museums to come.” We are so excited to see our very own Kat Reinbold among the 2024 Blooloop 50 Influencers! As a senior creative producer, she plays a crucial role in overseeing the development and execution of BRC's large-scale?immersive environments?for museums, cultural institutions, and corporate clients. Working with multidisciplinary teams that include designers, writers, architects, and technical experts, Kat ensures that the creative vision is brought to life while meeting the needs of the client and audience. A 12+ year industry veteran, Kat's passion for and commitment to story has taken her around the world, producing projects throughout the United States, Europe, the Middle East, and Asia. The Blooloop 50 celebrates the work of fifty key individuals whose creativity, passion and drive has helped shape and improve the industry. Influencers are those who impact the attractions business with their innovation and creativity. Each year Blooloop readers vote in their thousands to recognize the people they think have had the most impact in the last 12 months. Congratulations, Kat! This is very well deserved! Read more: https://bit.ly/3YyH1Qm #museumdesign #brandexperience #experiencedesign #blooloop50

Going to LDI?? Meet us there! Join BRC's Edward Hodge, Emanuel Treeson of NYXdesign, and Kurt Schnabel of Clearwing Group for a panel discussion on how we worked with Great Wolf Lodge to transform an otherwise ordinary, pass-through public space — a hotel lobby — into an immersive, storied place of wonder and magic. Moderated by BRC's Maya Guice, learn how the creative team was able to conceal show technology within architectural forms, used generative video tools for full immersion, and then adapted the design for installation in multiple Great Wolf Lodge lobby spaces, each with its own unique immersive, environmental, and design considerations. ? From Lobby to Legend: How Great Wolf Lodge Transformed Lobbies into Dynamic Show Spaces Monday, December 9 3:00pm - 4:30pm Learn more and register here: https://www.ldishow.com **Use code SPEAKER24 for 20% off #LDI2024 #immersivestorytelling #brandexperience #hospitality

Feels like just yesterday we had the WXO - World Experience Organization community in our studio! What a fun night catching up with old friends, making new ones, and talking origin stories! We were delighted to host the very first(!!) live, IRL, WXO Campfire at our headquarters in Los Angeles—thank you to James Wallman, the WXO, everyone who came and contributed to a very fun and insightful evening. We're already excited for the next event! #experienceeconomy #wxo #brandexperiences #immersiveexperiences

This week our friends at Johnnie Walker Princes Street reached an incredible milestone—after only three years, the brand home welcomed their one millionth visitor... and they're still counting!?That's visitors from more than 141 countries. The group celebrated the achievement the Rt Hon Ian Murray MP, Secretary of State for Scotland. He described Johnnie Walker Princes Street as "a fantastic attraction, making a huge contribution to Edinburgh’s tourism and the local economy.” HUGE congratulations to the brand home team and all the people responsible for this achievement. #brandhome #keepwalking #whisky #brandexperience #scotland

This year, two(!!) of the fantastic brand homes redeveloped as a part of Diageo's Destination Scotland initiative have again been nominated for the World Travel Awards at a global level: Congratulations to?Johnnie Walker Princes Street and The Singleton!!! The #WorldTravelAwards acknowledge, reward, and celebrate excellence across all global travel and tourism industry sectors. Following their victories at a European level earlier this year, this is an amazing opportunity for?Johnnie?Walker Princes Street to compete for a second year as the?World’s Leading Spirit Tourism Experience 2024?and for The Singleton to enter for the first time for the chance to be crowned?World's Leading Distillery Tour 2024, as well as the?World's Leading Whisk(e)y Distillery Tour. Each award nomination reflects the strength and dedication of the Diageo Brand Home teams who continue to operate at a world-class standard. Congratulations everyone!! Vote today: https://bit.ly/4e0NBVw #brandhome #brandexperience #distillerytour #whisky

The next episode of our #MastersofStorytelling mini-series, 'How to Shape a #Legacy' is now online! And this time, we focus on legacy as it applies to businesses and brands. In this episode, Maya talks to BRC Chief Creative Officer, Christian Lachel, about the closest thing a brand can have to having a soul: a set of values, that lend to a series of decisions, actions, and events that become the lessons we impart, and hopefully, the stories that we tell when we feel like shedding light. ? Christian is no stranger to the concept of legacy. He's worked on many corporate archive teams for brands like Ford, Coca-Cola, Caterpillar, and Johnnie Walker, helping the best of them define the best in themselves. Whether you're an iconic brand that has an archive or a brand new company that's dreaming of one, a legacy is possible! But as Christian and Maya discuss, no matter who you are, your legacy is only as good as the people responsible for passing it on. Listen now! https://bit.ly/48bSx8F #storytelling #brandexperience #corporatearchives

Don't forget to vote!! Our podcast, #MastersofStorytelling, is a finalist in the 2024 Signal Awards in two (!) categories in Branded Shows & Advertising: Best Host & Best Writing. Becoming a Finalist also means that we're eligible to win a 2024 Signal Listener’s Choice Award and we need your vote!! ? Best Host: https://bit.ly/47SG5KS ? Best Writing: https://bit.ly/4eMfW2I Voting for the Listener’s Choice Award is open now through October 17th. In 2024, The Signal Awards recognize the podcasts that define our culture. The shows that have changed our habits, rewritten the script, and sculpted our perspectives. Congratulations to all of this years finalists!! #podcast #storytelling #brandexperiences #themedentertainment