BRC Imagination Arts

It’s THEA week! This week at?INSPIRE, our team takes the stage to share insights, innovation, and the magic behind the work. Catch us on these panels: ? Thursday, 3/13 at 8:45 AM BUZZ PRICE LIFETIME ACHIEVEMENT AWARD CONVERSATION WITH RICK ROTHSCHILD Hosted by Richard Procter ? Thursday, 3/13 at 11:15 AM? THE PRIDDY FAMILY FOUNDATION FREEDOM THEATER? Hosted by Christian Lachel ? Friday, 3/14 at 2 PM? LEGEND OF LUNA? Featuring Matthew Solari and Edward Hodge from BRC, and Brooke Patterson and Melissa Jeselnick from Great Wolf Lodge. Hosted by Susan Storey.? ? #TEAINSPIRE #INSPIRE2025 #ThemedEntertainment

Happy?International?Women’s?Day! Today, at BRC Imagination Arts we celebrate the incredible?women?who shape our work, our stories, and our world! ? From designing breathtaking experiences to producing seamless projects, crafting compelling narratives, and solving the trickiest creative challenges, these?women?bring their talent, vision, and problem-solving superpowers to everything we do. With a team that spans the globe, there’s always someone, somewhere, pushing the boundaries of what’s possible. ? We’re also celebrating the remarkable?women?whose stories we get to tell—from the legendary voices of the Grand Ole Opry & Rock and Roll Hall of Fame to the pioneers at the National Cowgirl Hall of Fame, to the fearless?women?who have made history in space exploration and trailblazers in whiskey-making, like Elizabeth and Helen Cumming, whose innovation helped shape the industry. Honoring these stories is an honor in itself. ? Here’s to the?women?who make our team—and our work—better every?day.??? ? #InternationalWomensDay?#IWD2025 #WomenInExperiential #WomenInEntertainment #ExperientialDesign

?????????Laissez les bons temps rouler!????????? Happy?Mardi?Gras! This year, we had the absolute?honor?of shooting with the legendary?Rebirth Brass Band, capturing their energy, spirit, and that unmistakable New Orleans magic on camera. There’s nothing like the power of live brass, the heartbeat of NOLA, and the stories their music tells. Big love to Rebirth for letting us be a part of it—and to everyone out there celebrating today. Let the good times roll!??????? #MardiGras?#RebirthBrassBand #mediaproduction #storytelling

We get excited for Oscar night. Our founder, Bob Rogers, was on the Board of Governors of the Academy of Motion Pictures for several years, and even has a couple of nominations himself! Here he is representing BRC on the red carpet in 2017 (yep, the one where they announced the wrong winner for Best Picture). #Oscars2025 #ThemedEntertainment #DesignLife

The final part of our Masters of Storytelling mini-series, "How to Shape a #Legacy," is now out! We’re wrapping up the season with a story about legacy at work. In Part 1, we began defining legacy. In Part 2, we explored what it means for business. In Part 3, we discussed legacy in culture. And now, in Part 4, we’re taking a look at the creative legacy BRC enjoys. In this episode, our host, Maya Guice, talks to BRC Founder Bob Rogers about what defines legacy—and how he thinks about his own. Author, speaker, filmmaker, inventor, magician, mentor, entrepreneur, and thought leader, Bob understands that legacy is inheritance. As they say in Hamilton: "Legacy is planting seeds in a garden you’ll never get to see." Listen now! https://bit.ly/3DeVOsW? *Available everywhere you like to listen #podcast #storytelling #experiencedesign #themedentertainment?

"We want to transform the audience...inspiring [visitors] to take the flame of service and leadership that the Hoovers amplified and try to apply it in their lives, either in a personal or public way.” Great article in The Daily Iowan by Chloe Oppelt covering the Herbert Hoover Presidential Library and Museum's first renovations in over 30 years. BRC VP of Creative & Story, Matthew Solari, was interviewed for the piece, where he discussed how BRC plans to work with the Museum to bring President Hoover's story into the modern era. The museum is set to reopen to the public in the summer of 2026. Read the full article here: https://bit.ly/4gr1CNy #museumdesign #presidentialmuseum #presidentialhistory

We love to see it! Our client, Mumm Napa Winery, recently partnered with Universal Sony Pictures Home Entertainment to celebrate the next phase of WICKED in style. Together, they hosted over 25 journalists and influencers for an exclusive “Bubbles & Balloons” launch event that brought the enchantment of Oz to the heart of wine country. From custom cocktails to a WICKED-themed tasting experience led by Winemaker Tami Lotz, the event was nothing short of magical. ? BRC is proud to be working with Mumm Napa on their #brandexperience, which in this case included the design and delivery of two indoor tasting experiences decorated as Glinda & Elphaba rooms. Congrats to the Mumm Napa and Universal teams! We’re looking forward to seeing more magic this year!? ? #WickedxMummNapa #MummNapa #WICKED #UniversalPictures #WineCountryMagic @mummsparkling @wickedmovie

"A compelling mythology begins with compelling characters." Curious how BRC built a brand mythology for Great Wolf Lodge? Check out BRC VP of Creative & Story, Matthew Solari, and Senior Creative Producer, Kat Reinbold's piece for the Themed Entertainment Association blog that describes how we collaborated with Great Wolf leadership to shape a powerful brand mythology that successfully integrates IP, transforms the traditional hotel lobby space, and that creates an emotional bond with guests. Read the full article here: https://bit.ly/3Emn5tv #themedentertainment #brandworld #brandexperience #hospitalitydesign

We had an incredible time at the inaugural Brand Experience Center Conference at The Belgian Beer Experience in Brussels! BRC CCO, Christian Lachel, opened the event with a keynote presentation that provided a comprehensive overview of the Brand Experience Centers landscape— the motivations behind creating these centers,?their various formats and target audiences,?and the distinct benefits they offer. Many thanks to Bart Dohmen for organizing the event! We always appreciate the opportunity to connect with our vibrant community, share knowledge, delve into industry challenges and opportunities and chart the future of brand storytelling in physical spaces together. #visitorexperience #brandexperience #brandhome #brandcenter

Curious about the USA Pavilion at Expo 2025 Osaka Kansai?? Check out Jim Ogul's article in InPark Magazine on the team behind the creation of the USA Pavilion. Expo 2025 Osaka, officially known as the World Expo 2025, will be held on Yumeshima Island in Osaka, Kansai, Japan, from April 13 to October 13, 2025. The Expo’s theme, “Designing Future Society for Our Lives,” aims to address global challenges and inspire solutions through international collaboration. With expected participation from more than 150 countries and regions, the Expo will showcase cutting-edge technologies, cultural exhibits, and visionary ideas that shape the future. Read the full article: https://bit.ly/3WHA7YZ #expo2025 #expoosaka #experiencedesign #worldexpo #expodesign