Braxton Culler

Consumer apathy: 37 manufacturers weigh in on options to bring them back to the store Furniture Today Staff //Staff Editors//July 28, 2024 Just as we have been busy refreshing our brand with a heightened sense of design, not only in our product offering, but also in examining and reinventing our processes across the board, retailers also need to think about reinventing themselves to drive business as well. Everyone has to look outside of the box, because the days of turning on the sign, opening the door and waiting for customers to walk through are over. We believe the answer is not in lowering prices in a race to the bottom; it’s in looking at every opportunity they can to get consumers to take a look at doing business with their store. There is business to be captured by catering to interior designers, stagers and by partnering with realtors and home builders. There are macro factors at work here that our industry cannot impact. We all need inflation to slow down and the cost of money to decrease so people start buying and selling homes and building again. In the meantime, no business can afford to sit back and wait for things to change. We believe product plays a major role because we know the consumer for medium to better-end goods is not impacted as much as the entry-level consumer who is shopping for a $399 sofa. While I’m certainly not suggesting the situation now is as dire as the Great Depression, we can learn some lessons if we look at this through the lens of history. Businesses that survived that era, and thrived, were those that took every opportunity to reinvent themselves in order to attract people through their doors. We’re doing it through collaboration with our dealers to help set them apart in their marketplaces. Consumers want personalization now, and the strength of Braxton Culler is customization. Since we believe product plays such an important role, we’re working with dealers that want to grow with us earlier than ever in the process to make sure that we’re lined up with their needs. We’re offering them the ability to personalize product for their markets and their customers. Our advantage is that we’re very nimble and we can help them cater to the needs of today’s consumers. Donnie Lesley Senior Vice President, operations Braxton Culler https://lnkd.in/e8hApNFN

https://lnkd.in/eAb4Kivm

https://lnkd.in/ePAJFUYU

We had a great response to this in High Point!

Braxton Culler was truly honored to receive Decorating Den’s “Supplier of the Year” award last weekend in Nashville, TN, at Dec Den’s 55th annual conference. The award, which is voted on by franchisees, is given for exceptional service and products. There on behalf of Braxton Culler were Sharyn Moss (pictured right), Braxton Culler sales representative for all Dec Den accounts, as well as Katrinka Barnhart (pictured left), head of Braxton Culler customer service. Thank you Decorating Den Interiors for being such wonderful partners and for the humbling recognition! We are so proud of these ladies and our whole team!