5 years of BRAVO SIERRA - time flies when you're having fun. Nicolas Poniatowski Nicolas Geiger Kathryn Cavanaugh Olivier Chateau Laurent Ghouzi Justin Guilbert
Five years ago this month in New York City, Justin Guilbert and I launched BRAVO SIERRA with an OG team of hard-working and passionate professionals: Charles Kim, Jessica Eggert, Umaimah Sharwani, Julie Paul, Christopher (Kit) Sawyer, and K. Regina R.. Together, we set out to create the first high-performance men’s care brand developed with some of the most rigorous and demanding field-testers in the world: members of the U.S. Army’s 75th Ranger regiment, 2nd Battalion. What began as a small-scale testing experiment quickly became the bedrock of our company and defined our purpose. Today we have over 2,000 Battalion testers, who keep us on our toes with their feedback on every product we make. As we stand in 2024, I’m proud to say we’ve built a loyal community of customers and supporters, forged long-lasting relationships (and friendships) with domestic manufacturing partners —mostly small and medium-sized businesses like us — launched award-winning products, and garnered tens of thousands of 5-star product reviews. We’ve also been privileged to give back to the community that has helped make us, and have donated over half a million dollars to support military families and veterans. And this is just the beginning! Some of our most exciting innovations and products are coming out this Fall - stay tuned - we're entering a new phase of BRAVO SIERRA. A heartfelt thank you to everyone who has been part of our journey—you know who you are. Here’s to the next chapter. NO B.S., as always.