BRAVE COMMERCE Podcast

In this episode of the BRAVE COMMERCE Podcast, Matthew Graham, Global Chief Marketing Officer at Mars Food & Nutrition, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss how Mars balances its iconic legacy with innovation to meet modern consumer demands. Together, they explore: ? How Mars integrates tradition with modernity to stay relevant in a competitive market ? The role of data-driven consumer insights in uncovering trends and shaping consumer-centric campaigns ? How innovation drives growth by creating products and campaigns that meet evolving consumer expectations ?? Listen here: https://lnkd.in/gUWEYu-7 #ConsumerInsights #Innovation #CPGMarketing #Mars #MarketingPodcast #BRAVECOMMERCE

“Omnichannel transformation, digital transformation, massive change management doesn't happen overnight.” - Meghan Archer, PepsiCo ?? Listen to Meghan Archer's BRAVE COMMERCE Podcast episode now! ?https://lnkd.in/gxZq4sxN #talentmanagement #businesstransformation #omnichannelstrategy

In this episode of the BRAVE COMMERCE Podcast, Meghan Archer, Vice President of Digital Commerce Sales at PepsiCo, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss her journey and approach to digital transformation. Together, they explore: ? How curiosity and comfort with ambiguity are essential for success in the fast-paced world of digital commerce ? PepsiCo’s omnichannel transformation, driven by a blend of talent, technology, and strategic end-to-end thinking ? The importance of strong partnerships and a focus on fundamentals like in-stock availability for sustained success across digital and in-store channels ?? Listen here: https://lnkd.in/gxZq4sxN #DigitalTransformation #CPG #eCommerce #PepsiCo #MarketingPodcast #BRAVECOMMERCE

“The ability to create an amazing experience at home, today is almost table stakes.” - Mesh Gelman, Cumulus Coffee ?? Listen to Mesh Gelman's BRAVE COMMERCE Podcast episode now! ?https://lnkd.in/gtV3YVRM #customerexperience #brandinnovation #nitrocoffee

In this episode of the BRAVE COMMERCE Podcast, Mesh Gelman, Founder of Cumulus Coffee, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss his journey in the coffee industry and the bold moves that have shaped his career. Together, they explore: ? The importance of seizing new opportunities and embracing bold introductions that can change your career path ? How Cumulus Coffee is revolutionizing cold coffee, bringing café-quality brews to consumers’ homes ? The power of follow-through as Gelman’s persistence in reaching out to Howard Schultz drove his professional and personal growth ?? Listen here: https://lnkd.in/dqGbWhuF #Entrepreneurship #eCommerceMarketing #MarketingPodcast

“We are committed to leveraging business as a force for good. We truly believe that performance and purpose are intertwined and that you can deliver business results while also delivering the right results for people and planet.” - Linda Bethea, Danone ?? Listen to Linda Bethea's BRAVE COMMERCE Podcast episode now! ?https://lnkd.in/guxGg7PT #bcorp #CPGmarketing #purposedrivenbrand

In this episode of the BRAVE COMMERCE Podcast, Linda Bethea, Chief Marketing Officer of Danone North America, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss how Danone balances purpose with performance. Together, they explore: ? Danone’s commitment to balancing performance with purpose through its B Corp certification and mission-driven leadership ? Bethea’s career journey, including insights from PepsiCo that shaped her holistic understanding of business ? How Danone’s innovations and partnerships, like the Oikos nutrition program, support community health and brand growth ?? Listen here: https://lnkd.in/g3gGNykZ #CPGMarketing #Danone #MarketingPodcast #BRAVECOMMERCE

In this episode of the BRAVE COMMERCE Podcast, Michael Kassan, Founder and CEO of 3C Ventures, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss the power of people, legacy, and his new company, 3C Ventures. Together, they explore: ? The power of the "3 C’s" and how these principles are shaping Kassan’s approach at 3C Ventures ? The importance of spotting potential in people, and how trust, transparency, and talent drive success ? Kassan’s reflections on legacy and leadership, and the lessons he’s sharing with the next generation of leaders ?? Listen here: https://lnkd.in/gYfRvpq7 #Leadership #VentureCapital #Legacy #3CVentures #Entrepreneurship #BRAVECOMMERCE #MarketingPodcast

In this special live episode of the BRAVE COMMERCE Podcast from BRAVE COMMERCE Live, two senior leaders from Campbell's, join host Sarah Hofstetter to discuss how they collaborate across departments to drive growth. Listen now to hear: ? How Goldfish capitalized on the insight that nearly 50% of its consumption came from adults, leading to a strategic pivot to expand its audience beyond children. ? Why seamless teamwork was instrumental in the success of launching Goldfish Crisps ? The retail partnership strategies that were foundational to this product rollout ?? Listen here: https://lnkd.in/g5VDq9v9 ?? Watch all the BRAVE COMMERCE Live sessions here: https://lnkd.in/gT2wGMc2

“On a small brand, you don't have a big media study to tell you exactly what to do. So really understanding these are the different levers that we know will reach or have reached our target audience, they capture their whole heart. They see it then multiple times and you're really following through a much more complex journey now.” - Kerry Sullivan, Versed, a Public Benefit Corp ?? Listen to Kerry Sullivan's BRAVE COMMERCE Podcast episode now! ?https://lnkd.in/gMYv4H5w #beautybrand #fullfunnel #customerjourney