Big Trade Show has convinced exhibitors that overspending is just how it works. But more exhibitors are waking up. There’s another way.
关于我们
At Branx, we’ve redefined the trade show experience a vast network of locations and boundless resources tailored to elevate any event. Unlimited Locations: Enlisting the perfect, local expertise and builder required for each unique project's needs. One Team, to Scale: Best in class, personal customer service that stays with you no matter where your project is produced. On Budget: We negotiate the best build and service costs. And because we have no overhead, the savings are passed onto you. Services: Exhibit Design Production of Exhibits, Graphics, and Rentals Full Show Service Coordination Headquartered in Southern California. Located Everywhere.
- 网站
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www.branxinc.com
Branx的外部链接
- 所属行业
- 会展服务
- 规模
- 2-10 人
- 总部
- Laguna Beach，CA
- 类型
- 私人持股
地点
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主要
获取路线
US，CA，Laguna Beach，92651
Branx员工
动态
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A 10-foot printed backdrop = landfill waste in a month. A 10-foot LED wall = infinite content, zero waste. Which one makes more sense? #SustainableEvents #LEDDisplays #TradeShowInnovation
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"Big Trade Show" wants you to believe these costs are “just part of the process.” They’re not. They’re just part of their business model. #TradeShowBudget #EventROI #MarketingEfficiency
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A single trade show booth can create thousands of pounds of waste—most of it trashed after one use. The old way: ? Build. ? Ship across the country. ? Dump it when the show ends. There’s a better way. #Sustainability #EcoExhibits #TradeShowWaste
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A crowded booth looks good. A strategic booth closes deals. #Exhibits #TradeShowMarketing #EventStrategy
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A client saved $15K on their exhibit just by not shipping it across the country. The secret? Local rentals. #Exhibits #EventStrategy #CostSavings
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80% of trade show leads never get a follow-up. Imagine spending six figures just to ghost your prospects.#TradeShows #LeadGen #SalesStrategy
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80% of trade show leads never get a follow-up. Imagine spending six figures just to ghost your prospects. #TradeShows #LeadGen #SalesStrategy
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Trade shows are evolving, and so are the challenges we face. From driving traffic to your booth, to perfecting lead follow-up, rethinking cost structures, and tackling waste and sustainability head-on—each hurdle is an opportunity for innovation. Vote below and share your insights on how we can transform these challenges into growth!
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Not long ago, the trade show industry braced for what felt like an existential threat—social media. With brands able to reach their audiences directly through digital channels, many believed trade shows would become obsolete. Why would companies spend massive budgets on booth space and logistics when they could engage buyers instantly on LinkedIn, Instagram, and YouTube? But something interesting happened. Instead of killing trade shows, social media amplified them. It became a tool to drive attendance, extend engagement beyond the show floor, and create year-round conversations. This time, though, AI feels different. AI isn’t just changing how we market trade shows—it’s changing the core reasons why they exist. AI-powered matchmaking is making walking the show floor less necessary. Virtual AI-driven product demos are making shipping physical exhibits optional. AI chatbots are handling lead capture, negotiations, and even closing deals. If technology continues at this pace, will AI shrink the industry, or will trade shows evolve into something more valuable than ever? I took a deep dive into the biggest existential risks AI poses to the trade show industry—and what we must do to stay ahead of the curve. Do you think AI is an opportunity or a threat for trade shows? Let’s discuss. Read the full article here: https://lnkd.in/g635Gppx