Brandwatch

As we dive into spring-cleaning season, it’s not just homes that get a refresh—customers’ habits and priorities do too. ??? Whether it's sprucing up their spaces or detoxing their digital habits, understanding where your audience is focusing their energy gives you powerful insights into their current mindset. Social listening helps you stay in tune with your customers. Brands that truly listen to their audience create more authentic connections that drive loyalty and engagement. ??

What’s on consumers’ minds when it comes to money? Brands need more than just numbers… they need insights. ?? Rising inflation and cost of living uncertainty have already significantly shifted consumer behavior, but what else is impacting them? Find out here ?? https://brnw.ch/21wRz88 Social listening can tell you where people are spending (or cutting back) and what’s keeping them up at night. Brands that tune in to these conversations can adapt their messaging, services, and support to meet real customer needs.

WWBD? (What would Brandwatch do?) Well, in this video you can find out. ?? We put our team on the spot and asked them what they would do in a crisis! They obviously killed it with their answers because we're experts in crisis management. We even wrote a guide about it for brands: https://brnw.ch/21wRxgg ?? (PS: we want to know if you are #teamjacob or #teamedward in the comments) ????

?? Exciting Updates from Brandwatch! ?? We're continually striving to enhance your experience with our consumer research tool. Want to know what’s new? Swipe to explore the latest features that will bring you closer to your audience, monitor every facet of your brand’s online presence, and deliver even bigger results.

Spring has sprung, and so has our Spring Forward event! ?? Mark your calendars for April 16th! Get ready to shake off the winter blues and prepare to plant seeds of growth! Spring into action and register now! https://brnw.ch/21wRsC5 ?? Join us to explore how to nurture fresh ideas, build lasting connections, and watch 2025 flourish into your most successful year yet!

As brands evaluate which social platforms, old or new, are the best fit for them. The first thing they need to do is look at where their audience is. ?? With over 100,000 communities and more than 50 million daily active users, Pinterest offers a rich source of audience insights your brand could be leveraging. Pinterest data is now available in Brandwatch Consumer Research! Learn more: https://lnkd.in/ehaFFVcv ??

Take a trip down memory lane to a time long past, when Vine and Flappy Bird (R.I.P) reigned supreme... Back then, success was simple: likes meant you were winning. ? But today, social media is about more than just vanity metrics. ?? Modern social teams need to focus on: - A strategy built on audience insights - Engaging, platform-friendly content - An authentic and consistent brand voice - Building community, not just selling Find out what other marketers are focusing on in 2025 in our report: https://brnw.ch/21wRpjM

2024's food scene was dominated by cucumber salads, onion boils, and dirty soda. But what trend is on the rise in 2025? ?? Using Brandwatch Consumer Research, we found that between 1st January - 28th February: ?? "Pistachio" had over 250k mentions (with 47k coming from mentions of the Dubai chocolate bar.) ?? "Pickles" had over 1?million mentions. This is where social listening proves its value, as this data can inspire creative, unexpected collaborations for brands. Think a chocolate and pickle brand creating a pickle flavored product, or a beauty brand launching a limited-edition pistachio butter-infused skincare line. What Pickle or Pistachio brand collab could you see happening? Let us know below. ????

Ugh, we *successfully* predicted yet another trend! ????♀? Our 2025 Digital Trends Report predicted that Gen Z would move toward more mindful technology usage. DAZED Magazine's latest article found that “more and more young people are breaking up with smartphones.” (https://brnw.ch/21wRkzA). Our report found that “Online conversations about dumb phones increased 43% from October 1, 2023, to September 30, 2024, compared to the previous 12 months.” Want to catch the next big trend? Read our report: https://brnw.ch/21wRkzB. ?

Pineapple on pizza? Clapping when a plane lands? Socks in bed? These hot topics could be the ultimate test of your workplace friendships. ?? We used Brandwatch Consumer Research to find out which way people online were swaying on these controversial topics! See what we found: https://brnw.ch/21wRiPH (Some of these results were shocking! ??) We want to hear your hot take in the comments below... if you are brave enough!