BRANDVIEW

?? What makes product placement truly impactful? In this sound bite, Hal Burg explores the 3 key players in any successful product placement: the brand, the production company, and—most importantly—the consumer. Together, these elements create partnerships that go beyond promotion to truly resonate and deliver value. At BRANDVIEW, we’re experts at aligning these pillars to craft authentic collaborations that enhance storytelling while achieving measurable results for brands. It’s about more than just visibility—it’s about meaningful connections through entertainment. ?? What do you believe is the most critical element of a successful brand partnership? Let’s start the conversation below! #ProductPlacement #IntegratedMarketing #EntertainmentMarketing #CreativePartnerships #BrandStrategy #Storytelling #ContentCreation #MarketingInnovation #ConsumerEngagement #HollywoodBrands

?? It seems like everybody’s talking about product placement these days, but what is product placement, really? In this insightful clip, watch as Hal Burg unpacks what product placement truly means to professionals in the marketing and entertainment industries. He delves into how these collaborations impact storytelling, elevate brand visibility, and create value for all stakeholders involved. At BRANDVIEW, we specialize in bridging the gap between brands and entertainment, crafting partnerships that amplify impact and resonate with audiences. What do you think is the most critical element in these partnerships? Let us know below! #ProductPlacement #IntegratedMarketing #EntertainmentMarketing #CreativePartnerships #BrandStrategy #Storytelling #ContentCreation #MarketingInnovation #ConsumerEngagement #HollywoodBrands

?? Did you know product placement has been shaping iconic films for decades? This soundbite takes you through the history of brand integration, spotlighting E.T. and the legendary Reese’s Pieces collaboration—a game-changer in paid partnerships that drove sales and captivated audiences. At BRANDVIEW, we build on this legacy by aligning brands with stories that inspire and connect. From concept to execution, we bring brands and content creators together to create impactful moments on screen. ?? Watch this clip from Hal Burg on a quick dive into how collaboration between brands and filmmakers creates marketing magic. ?? #ProductPlacement #MarketingStrategy #EntertainmentMarketing #BrandIntegration #Storytelling #HollywoodHistory #FilmIndustry #CreativePartnerships #IconicCinema #MarketingInnovation

Weekly How Strong Podcast Wrap-Up This week on the How Strong Podcast, we summarize our insightful conversation with Hal Burg, CEO/Founder of Brandview, diving into the art and impact of #ProductPlacement in media. From the brilliant use of Vans in Squid Game to the aspirational luxury of Succession, Hal shared how aligning brands with narratives can create powerful emotional connections and real-world results. We also hint at what’s coming next! Our upcoming episode will explore current trends in marketing and dive into DEI in the industry. Plus, we’ll be interviewing Travis King, a serial entrepreneur, about his exciting new venture. Shout out to Leif Andersen and David Warren for being mentioned on this podcast. Two very good guys in the partnerships and motorsports world. Catch the full podcast episode and stay tuned for what’s next! #HowStrongPodcast #BrandIntegration #MediaMarketing #MarketingTrends #DEI https://lnkd.in/g8zCXEia

Audiences are buzzing over the brilliant ZipRecruiter x #Severance Season 2 collaboration! This integrated campaign showcases the power of aligning brands with storytelling that resonates deeply with fans. At BRANDVIEW, we pride ourselves on crafting strategic partnerships like this that connect brands to premium content in unforgettable ways. See what everyone’s talking about! https://lnkd.in/gEQXmTJG #IntegratedMarketing #BrandStrategy #EntertainmentMarketing #ZipRecruiter #Severance #MayflowerEntertainment

ZipRecruiter x Apple #Severance Season 2 Premiere – now streaming! ?? #Partnerships #BrandStrategy #EntertainmentMarketing

Do you know about the psychological effect of product placement in building brand affinity? This clip from Hal Burg explores when a product is associated with a favorite character, viewers subconsciously develop a positive perception of the brand—seamlessly blending storytelling and marketing. #ContentCreation #DigitalMarketing #EntertainmentMarketing #Entertainment #Brand #BrandBuilding #ContentMarketing #BlockbusterMarketing #VideoMarketing #ContentCreation #DigitalMarketing #ProductPlacement #BrandPsychology #Storytelling #MediaStrategy #MarketingInnovation

Did you know product placement dates back to the very first film in 1896? ?? This clip from Hal Burg explores the origins of brand integration in cinema, describing with R. Troy Beetz how storytelling and marketing have always gone hand in hand. Whether you're a film buff or a history enthusiast, this one’s for you! #ContentCreation #DigitalMarketing #EntertainmentMarketing #Entertainment #Brand #BrandBuilding #ContentMarketing #ProductPlacement #FilmHistory #CinemaLovers #Storytelling #MarketingInnovation #EntertainmentIndustry #BlockbusterMarketing #VideoMarketing #ContentCreation #DigitalMarketing

What's the difference between a good product placement and a successful one? It’s all about integration and impact. In this clip, Hal Burg, CEO of BRANDVIEW, breaks down what truly drives results in the world of product placement. Take a listen to this insightful sound bite, and learn how strategic storytelling and brand alignment create unforgettable moments. ??? #ContentCreation #DigitalMarketing #EntertainmentMarketing #Entertainment #Brand #BrandBuilding #ContentMarketing #ProductPlacement #BrandStrategy #ContentIntegration #MarketingInsights #BlockbusterMarketing #VideoMarketing #ContentCreation #DigitalMarketing

Hal Burg dives into the evolving world of product placement on the ‘How Strong Media’ podcast with R. Troy Beetz, uncovering how we strategically align brands with Hollywood’s biggest projects. At Brandview, we stand out by strategically connecting brands to compelling content, and creating impactful partnerships that resonate with audiences. A must-listen for professionals at the crossroads of marketing and entertainment! #ContentCreation #DigitalMarketing #EntertainmentMarketing #Entertainment #Brand #BrandBuilding #ContentMarketing #BrandMarketing #VideoMarketing #ContentCreation #DigitalMarketing