Brand USA

We are thrilled to announce that Brand USA has been nominated for the TravMagazine Vacation Award in the Long Haul Tourism Authority category! This recognition celebrates the incredible diversity and adventure the United States offers to travelers worldwide. Winners will be revealed during the 25th Travel Gala in Noordwijk. ?? Voting is open to Dutch travel professionals until January 2nd. Cast your vote and learn more: https://lnkd.in/e_ttjuub #BrandUSA #DestinationMarketing

Join us in congratulating long-time President and CEO of Brand USA, Chris Thompson, on his induction into U.S. Travel Association's #HallOfLeaders! Thank you,?Chris,?for your leadership at #BrandUSA and we wish you all the best.

Aaron Wodin-Schwartz, Brand USA's chief corporate affairs officer, recently spoke at San Diego Tourism Authority's 70th Annual Meeting. During his presentation, Aaron shared insights into: ?? Who Brand USA is and how we work with U.S. destinations to showcase the exciting, diverse experiences found across the country ?? Our exciting new leadership and vision, including how AI is shaping the future of travel marketing ?? Global travel trends and the incredible opportunities for destinations like San Diego to thrive on the international stage. A huge thank you to Julie Coker and the SDTA team for the invitation and for hosting such an inspiring event. #BrandUSA #OnTheRoad #DestinationMarketing

We're looking to identify a #PublicRelations and #Communications firm to represent Brand USA in #Canada. The selected firm will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination in order to increase international visitation, spend, and market share for the U.S. Interested or know a great firm? ?? https://bit.ly/3XwWzW4. #BrandUSA #DestinationMarketing

???: #BrandUSATalksTravel As #NativeAmericanHeritageMonth continues, American Indian Alaska Native Tourism Association (AIANTA) CEO, Sherry Rupert, shares how AIANTA connects the 574 tribes across the nation with partners like Leave No Trace and the National Tour Association, meeting the growing interest in Indigenous tourism in a way that preserves mutual respect and authenticity. Listen now ?? https://lnkd.in/egzbEJ2Z #BrandUSA

This fall, Brand USA welcomed 90 travel agents from South Korea, the U.K., and Ireland across two incredible MegaFams, showcasing the diverse experiences of the U.S. through 22 states, 35 cities, and unforgettable finale events! ?????????? ?????????? ?????????????? (?????????? ???????? ????): In partnership with Delta Air Lines and Korean Air, 30 agents and 4 travel trade media experienced 4 unique itineraries, exploring 10 states from Los Angeles and Las Vegas to Boston, Washington D.C., Milwaukee, and beyond—with a finale celebration in Seattle! ??.??. & ?????????????? ?????????????? ????????: In partnership with American Airlines, British Airways, and Aer Lingus, 60 agents embarked on six itineraries across 12 states, from South Dakota’s National Monuments to Route 66 in Illinois and scenic Florida coasts, with a grand finale in Chicago featuring an Architectural River Tour and a VIP concert at the United Center! Thanks to all our partners and agents for making these MegaFams a success. #BrandUSA #DestinationMarketing

Tune in on Monday, November 18, for our Annual #BoardOfDirectors meeting to hear from Board Chairman Todd Davidson as well as President and CEO Fred Dixon, who will introduce Brand USA’s new leadership team and outline his areas of focus as he takes on his first year in the role. Topics include industry insights, deep dives into market analytics, and the current competitive climate. The meeting will also include a review of the current tourism landscape and select FY25 activities and campaigns. Register now ?? https://bit.ly/4fJdMBh! #BrandUSA

Today starts #NationalNativeAmericanHeritageMonth! ?? Exciting news announced earlier this week at AIANTA’s 26th Annual American Indigenous Tourism Conference. Congratulations, American Indian Alaska Native Tourism Association (AIANTA) and Sherry Rupert. We look forward to continuing our partnership to amplify the work you do to welcome the world to visit Native communities across the USA.

Every aspect of our industry is moving from recovery to RECORDS. Yesterday, U.S. Department of State Secretary Blinken and U.S. Department of Commerce Secretary Raimondo highlighted how the U.S. government is streamlining processes to help welcome more visitors and drive the U.S. economy. ?? A RECORD 11.5 million visas issued in FY24 ?? A RECORD 90 million people are projected to visit the USA by 2026 ?? Wait times are under 60-days for first-time interviews ?? Nearly 10 million American jobs supported by travel and tourism ?? $2.3 trillion in economic activity spurred by travel and tourism View remarks ?

Don Richardson, Brand USA’s chief diversity & inclusion officer, and Coralis Rivera-Aponte, senior manager, social media, attended IGLTA's Global Convention in Osaka, Japan last week. Brand USA sponsored the closing reception, where Don delivered remarks to the attendees, highlighting that “it’s not just about having a seat at the table, but about ensuring every voice is heard. The more perspectives we bring to the table, the stronger we become—both as individuals and as organizations.” We’re also excited to share that IGLTA will return to the U.S. next year, hosted by Visit Greater Palm Springs. At Brand USA, we remain committed to promoting diversity in travel and showcasing the U.S. as a welcoming destination for all. #BrandUSA #IGLTA2024