BrandStory Architech

?? The Future of Storytelling in the Digital Age ?? With millions of content creators now covering every imaginable subject, brands face an increasingly diverse and specialized ecosystem. In a recent conversation with BrandStorytelling Founder Rick Parkhill, advisory board member Pauline Malcolm emphasizes the growing importance of "hyper storytelling," where brands must diversify their narratives and connect with hyper-specialized creators to resonate with niche audiences. Authenticity and alignment with these unique voices will be crucial for brands to stand out and engage effectively in this digital age. Watch the full conversation now on the BrandStorytelling YouTube channel: https://lnkd.in/gKQF9usx . . . #brand #brandstory #brandstorytelling #storytelling #digitalage #contentcreators #brandstrategy #hyperstorytelling

Stoked to be welcoming Pauline Malcolm to the BrandStorytelling Advisory. She brings years of media and marketing experience and will help guide our way as BrandStorytelling strives to serve the burgeoning category of creator-driven storytelling. Welcome Pauline! Shannon Pruitt Marcus Peterzell Brendan Gaul Allison (Ally) Polly Brian Newman Mark Book Marc Battaglia Gabe Gordon Jeff Rosenblum Scott Donaton Angela Matusik Andrew Strickman Paolo Mottola Kate Santore https://lnkd.in/gGtM26ws

Our first Keynote is Billion Dollar Sales Leader, Pauline Malcolm, Chief Executive Officer & Co-Founder of BrandStory Architech Pauline Malcolm is a world renowned sales leader, who has broken records by bringing in a BILLION dollars of revenue into various organizations. Not a couple millions, but a billion. We are are incredible proud and honored to have her not only as a Keynote Speaker, but also sitting on our Inaugural Board as an Advisor. Prior to BrandStory Architech, Pauline was Chief Revenue Officer at Essence Ventures. Pauline's transformed Essence Ventures into the only Black-owned media company to achieve nine-figure revenue, a groundbreaking milestone in the company’s 50-year history. Beyond driving revenue, she is a mastermind in brand building and innovation. Her strategic vision brought the iconic Beautycon back to life, rejuvenating the brand and cementing its place in beauty and culture with presenting sponsor Walmart. Pauline's keynote "From Disruption to Domination: A CEO's Blueprint for the Future of Sales" is not one to miss. Register today, ticket prices go up in 2 weeks. #SistasinSales #SISSummit24 #SalesLeaders #SalesExecutives

We are delighted to introduce the inaugural advisory board for Sistas in Sales 2024-2025 term. This milestone represents the culmination of careful deliberation and purposeful planning. Our board comprises an exceptional group of business leaders who will guide our programs, content, and strategic direction for the Sistas in Sales Organization, Summit, and future initiatives. Their collective expertise and diverse perspectives will be instrumental in shaping our organization's growth and impact. We look forward to leveraging their insights to better serve our community and advance our mission of empowering women of color in sales. Stay tuned for more details about our esteemed board members and the exciting developments their involvement will bring to Sistas in Sales. Amy Newton?- Head of Retail Sales, Netflix Sheereen Miller-Russell Russell?- EVP, Ad Sales Client Partnerships and Inclusive Solutions, Warner Bros. Discovery Ad Sales Bros Discovery Pauline Malcolm Malcom?-?Chief Executive Officer & Co-Founder, BrandStory Architech Lori Richardson?- CEO, Score More Sales Brenda Lando Fridman Friedman?- Angel Investor, and GTM Leader. Former Senior Director, Mid Market Sales and Customer Success, LinkedIn Susan Black, CEO Wowzitude

People often think of art and science as distinct disciplines, but at our Marketing Leadership #BISummit, held during the Cannes Lions International Festival of Creativity, we’re demonstrating how they can seamlessly integrate. We explored the "Art of Creating Authentic Storytelling Powered by Science" on the Influential Beach stage, led by content creators Drea Okeke and Ugo Mozie, alongside moderated by Pauline Malcolm from BrandStory Architech. ?? We would love to see you at one of our upcoming events, click here to check out the schedule: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingLeadership #Leadership #Cannes2024 #CannesLions #FestivalofCreativity #Creative #CreativeCommunity #FrenchRiviera #BeachStage #Day2 #Influential #ContentCreator #OMD #BrandStory #AuthenticStorytelling

It's the #Cannes countdown! I have always been curious about Sales and Marketing alignment. Sometimes I feel like sellers and marketers are from completely different worlds! However, when alignment is successfully met, an explosion of innovation and growth comes quickly after. As we get closer and closer to Cannes, I am super excited to welcome a powerhouse panel of well respected Sales and Marketing Executives who will share how they collaborate to achieve record-breaking revenues in our Sistas In Sales activation on June 20th. Meet the Panel! Alexis K., Vice President of the Mahogany Brand at Hallmark Cards Kirsten Atkinson, Head of Brand Partnerships, Sales at Complex NTWRK Sadé Muhammad, CMO at Time Inc. Pauline Malcolm, CEO and Co-Founder at BrandStory Architech Not too late to RSVP, link in comments and also the QR code below!