Brandpoint

This week saw the first edition of Between Two PR Professionals, an interview series featuring some of the best and brightest in the public relations industry. Our hosts, Noah Wingerd and Paige Pettijohn, took the time to ask our very own Amy von Walter and Sara N. Blood questions about their time in the PR world and their unique lens on what Brandpoint does.

Our survey of the PR and Communications industry showed that branded content is a key part of your work, but what is coming down the pipeline? How should you prepare for future trends? Read our latest blog post to learn about the Future of Branded Content

Happy Halloween! ?? Our team celebrated yesterday with some spooky music, costumes, and a monster mashed potato bar. Thank you to the October lunch committee for throwing such a fun party! ??

Reach the Right Audience with MAT Releases (Guaranteed Media Placements): Consumer-Facing Articles that Ensure Guaranteed Media Coverage. Supercharge Your Integrated Marketing Campaigns! #MATRelease #BrandedContent #ContentPromotion

We are so excited to welcome Noah Wingerd and Paige Pettijohn to the Brandpoint team! These two join our company as Business Development Coordinators. We're so happy to have you here!

One week until the US presidential election. How is your brand preparing this week? This post from David Olson gives insights on how to share your branded content in the next week (and the weeks that follow!). > Provide an escape from the noise > Lower expectations for metrics on key dates > Be empathetic and prepared for nuance > Begin to shift to holiday-themed messaging

Our team attended this year's #PRSAICON in California! Some of our top takeaways: 1. Be yourself and don't be afraid to say "YES" whenever you can in your career. You never know what you might learn, even from your most embarrassing blunders. 2. Authenticity remains the key to connecting with audiences. Speak true, be concise, know what they want to hear. 3. Rapid change and daily deluges of information is here to stay. What you can do is tell yourself that you'll never be caught up and be at peace with that fact.

Looking to amplify your brand's presence? Our latest blog post delves into the differences between branded content and product placement. Discover which strategy aligns best with your goals and learn how to implement them seamlessly into your marketing initiatives. Let's make your brand stand out from the crowd! #BrandPresence #MarketingStrategy #BrandedContent #ProductPlacement

Anyone who has met Hannah knows that she is incredibly generous, unfailingly friendly, and sharp as a tack. Thank you for your hard work this quarter, Hannah -- we all appreciate you!

Salesforce and Fortune's "The Ecopreneurs" series showcases climate action and sustainability efforts. Discover the power of branded content to inspire and drive change. #Sustainability #ContentStrategy