BRANDHRT EVOLUTION

We are excited to announce that BRANDHRT EVOLUTION?received the?Adcraft Detroit?DShow Silver Award in the Low Budget (under $50k) Integrated Marketing Category! Thank you?Adcraft Detroit! We are so honored to be recognized for our work on this campaign. Congratulations to all the winners! See them all at?https://www.thedshow.org/ Details TITLE: Puffer Reds Limited Edition Converse AGENCY: BrandHrt Evolution, LLC CLIENT:?Puffer Red’s?and?Converse?Regional Marketing Team CREATIVE DIRECTOR:?Ylondia Portis PROGRAM MANAGER:?Tiana Starks PHOTOGRAPHER:?Rickey Portis PHOTOGRAPHY EDITOR:?Rickey Portis VIDEOGRAPHER:?Justin Kearney VIDEO EDITOR:?Patrice Scott PROJECT MANAGER:?Alexis Copeland

Such an unexpected plug from an awesome client and colleague. Thank you Spencer Chamberlain MBA, your business, partnership, and trust is soooo appreciated! #gratitude #digitalmarketing

In addition to serving our clients, our founder Ylondia Portis loves supporting and mentoring up and coming entrepreneurs like Tina Shaw, through programs like Entrepreneurship Center at Washtenaw Community College All In Program and Ann Arbor SPARK. Tina Shaw is talented IT Consultant and Scrum Master disrupting the Ai ecosystem through dynamic and inclusive training. She is attacking the fear of Ai and being left behind, square on! When Tina stopped because she needed help working through messaging her brilliance in a way were people won't get lost in the Technical Mumbo. I shared with her an approach, rooted in 'Means <-> Ends' thinking that looks past her audience's 'Verbalized Barrier,' identifies the 'Primary Tension' in their situation and speaks to their deep seated values. Doing this allows her to present her solution as a resolution that eliminates the tension and actualizes the value. Tina's favorite part of our conversation was a term a like to use - 'Tension leads to Transition.' #Whiteboard #Strategy #MarketingStrategy

Productivity today is a far cry from what it was a few decades ago. I recall those early mornings spent in grey cubicles, heads down and thumbs up, striving to account for every minute on a project timesheet. Now, as an agency owner, I’m dedicated to giving my team the physical and mental space they need to do their best and most creative work. I believe that real value lies in fostering critical thinking alongside production. Thanks Kristine Nash-Wong for mindfully cultivating a great environment that my team loves.

Let’s have a conversation about ecosystem marketing… ? There is a growing belief that ecosystem marketing is the new frontier of meaningfully engaging with consumers. In this video, I discuss four types of ecosystems to consider as you plan your communications strategy. ??Category Ecosystem ??Market Ecosystem ? ??Competitive Ecosystem ??Lifestyle Ecosystem Are you thinking about ecosystems as you plan your strategic marketing??Which ones??Join the conversation! #marketing #marketingstrategies #marketingplanning #strategicthinking #strategicbranding '#brandhrtevolution

Did you know that Juneteenth is also Sickle Cell Disease Awareness Day?? We are so honored to have helped our client, University Bank, activate a successful Sickle Cell awareness walk in collaboration with?The Sickle Cell Disease Association of America, Michigan Chapter, and Ypsilanti Juneteenth Celebration!?We heard from?a Sickle Cell Warrior who is bravely living with the disease, and University Bank donated $10K?to the cause.??The walk was so successful, that all parties agreed to do it annually.

Instantly Relevant asked my opinion regarding What are the biggest challenges in implementing contextual content strategies. My Response... Getting to the intersections of what is meaningful, compelling, and an authentic fit for your brand is the biggest challenge in implementing contextual content strategies.? In this video post, I expand on these points, which I believe are foundational to producing successful strategic marketing communications. If you're interested in delving further into this topic, please comment or DM me. I look forward to having this discussion with founders, chief marketing officers, marketing directors, and/or podcasters. #ContextualContent #MarketingStrategies #BrandAuthenticity #marketingagency #marketingstrategy #strategiccommunications #marketingcommunications #knowledgesharing #marketingadvice

The value of a great team cannot be underestimated... Here are several of our BrandHrt leads delivering the final marketing strategy and promotional concepts to our clients, DropTop.??Our brand manager, creative director, and admin led the discussion.?Where am I??Chilling in the back, snapping a few pics, and periodically leaving the room to grab coffee.? Our BE team makeup: - Account Manager - Brand Manager - Creative director - Administrative Assistant We also strategically partner with talented: - Copywriters - Graphic Artists - Photographers - Directors - UX Designers - Front/Back End Web Designers #BrandHrtEvolution #MarktingTeam #CreativeCollaboration #AgencyLife #CreativeTeam #MarketingAgency #ClientMeetings #BrandManagement #MarketingExpertise #ClientSuccess

Part 2.?There’s no one-size-fit-all solution for activating a Contextual Content Approach. In this video, I share a few different ways to create and implement contextual content into your messaging for CTV, OTT, and other devices and platforms. Have you used any of these tactics? Share your experience!

Part 1. The impact of adding CTV to your marketing mix will depend heavily on the strength of the content being displayed. The use of contextual content is a great approach for leveraging the potential and advantages of CTV. Are you using Contextual Content for your CTV ads? Share your experience. #contextualadvertising #ctv #ott #BrandHrtEvolution #digitalstrategy