BrandGhost

Imagine if you could say goodbye to the hassle of manually planning your social media posts!

As a business posting on social media, what the HECK should you be sharing? Here are 15 absolute GEMS from Chris Do from his experience. Ones that really resonate with us include: 1) Give value in exchange for time and engagement. Your posts aren't 100% ads for your offering. 12) Pick a format that's natural to create in. Social media and content creation is work -- and creating even more work for yourself by picking a challenging media format isn't working in your favor. At least BrandGhost can take some of the load off for getting your posts out there! 14) Useful. Entertaining. Transformative. There are three ideas right there for types of content you create that aren't a direct advertisement. And you can repost and reuse material like this if it resonates. 15) Nobody is on social media to scroll through ads. Give them something valuable instead. Great ideas from Chris -- he's got a seemingly endless supply of knowledge in this space!

Online educators, how do you balance between: - Free courses - Paid courses - Cohorts What’s your strategy for value delivery?

You're a business posting on social media, so every post should be an ad, right? Not quite. You want your content to resonate with your audience -- conversion can happen later. As Chris Do mentions, people can smell an agenda from 1 million miles away. People aren't scrolling through social media wanting to read advertisements. You can focus your posts on: - information about your industry - educational topics for your audience - media that will catch your audience's attention - etc... Content creation is long term relationship building -- not an ad campaign.

Small businesses, which customer interaction channel works best for you? - Email - Social media - Direct calls What keeps your customers coming back?

"The more you give, the more you grow; the more you take, the more you shrink" We love this quote from Alex Hormozi. This is what creating content is all about. Regardless of your audience Regardless of your end goals Regardless of where you're starting from Start sharing content that's helpful. Continue to give away helpful information in your regular content. And this isn't PVP. You aren't battling other creators. Share their content Engage with their content Have genuine interactions with them This is an opportunity for you to grow your brand -- and this is done by giving.

Just keep going. No, it's not going to be easy. But good things are worth the wait. Imagine looking back in 1 year, 3 years, 5 years... and wondering what would have happened if you didn't give up. Stay consistent -- even Jasmin Alic gave up (TWICE!) before he developed consistency.

"Quality over quantity, but quality quantity wins over quality" Everyone is posting content. Everyone has something to say. When Alex Hormzi said this, he was pointing out something that was probably obvious to you: Nobody wants to read trash content. Duh. That's the obvious part. But if you're constantly putting out new content, you have the opportunity to: - Experiment - Refine - Improve - Get Better And what do you do after that? You keep putting our more content. And you put it out across more platforms. P.s. If you're interested in seeing how BrandGhost can help you with your content strategy, leave a comment with what your goals are!

SaaS founders, which content format helps you convert the most users? - Case studies - Whitepapers - Demos - ... or something entirely different? What’s your secret to conversion?

"Patience is one of the ultimate advantages" Alex Hormozi. Ever heard of him? He's the author of that quote -- and a successful entrepreneur and content creator. Alex's focus is on business. But this quote can be applied specifically to your content strategy. In fact, this quote is from a talk he gave about reflecting on his content strategy. There's a secret about content creation that nobody likes to admit. That's because it's not sexy. It's boring. It's just not something people like to hear. It. Takes. Time. In fact, here's the part right before that quote: "it takes time and no one's willing to wait which then gives you a competitive advantage" Want to get better at creating content? Stick around. Keep creating. Find out how BrandGhost can help you with your evergreen content strategy.