Brandgenuity

Alex Ruiz and Hana Ikeda joined our clients Yukika Sato and Yuki Miyoshi from Nissan Motor Corporation at the Tokyo International Gift Show (TIGS), the largest gift show in Japan, earlier this month. Showcasing a diverse array of innovative products and trends in the gift and lifestyle sectors, the show served as a vibrant hub for exploring the latest trends, forging business connections and celebrating the art of gift-giving on a global scale. Some highlights from the show: - There were seven exhibition categories, ranging from personal gifts and lifestyle to beauty and health - TIGS hosted three concurrent shows: LIFExDESIGN (interior crafts, home decor), Gourmet Show (premium food and bev, local delicacies, international culinary experiences) and LIVING & DESIGN (high-quality furniture and home solutions) - The event featured 50+ specialized fairs, that ranged from showcasing character and pop-inspired designs to highlighting premium home fabrics - The GLOBAL Overseas Pavilion provided a platform for international exhibitors to present their unique products, fostering cross-cultural exchange and business opportunities. - Lastly, notable exhibitors showcased using premium materials, including nylon, rubber and vinyl, and there was a large focus on customization and the importance of personalization in today's market.

Brandgenuity has brought The Sims and Goliath Games together for the first-ever board game based on the iconic entertainment franchise. Time to celebrate The Sims 25th Birthday in 2025, the new board game will bring The Sims into homes around the world with a whole new way to play. Did you catch it unveiled at New York Toy Fair last weekend? Electronic Arts (EA) Susan Choy Celia Peachey Casey Liu Allison Lort Stephanie Cheng

Brandgenuity has brought The Sims and Goliath Games together for the first-ever board game based on the iconic entertainment franchise. Time to celebrate The Sims 25th Birthday in 2025, the new board game will bring The Sims into homes around the world with a whole new way to play. Did you catch it unveiled at New York Toy Fair last weekend? Electronic Arts (EA) Susan Choy Celia Peachey Casey Liu Allison Lort Stephanie Cheng

Mike's Hot Honey's is now drizzling at KFC! Our 2 clients collided for this sweet heat, juicy chicken, and, well...it is definitely our thing! Mike Kurtz Tobey Rausch Michelle Lane https://lnkd.in/guBKwv33

Alex Ruiz and Hana Ikeda joined our clients Yukika Sato and Yuki Miyoshi from Nissan Motor Corporation at the Tokyo International Gift Show (TIGS), the largest gift show in Japan, earlier this month. Showcasing a diverse array of innovative products and trends in the gift and lifestyle sectors, the show served as a vibrant hub for exploring the latest trends, forging business connections and celebrating the art of gift-giving on a global scale. Some highlights from the show: - There were seven exhibition categories, ranging from personal gifts and lifestyle to beauty and health - TIGS hosted three concurrent shows: LIFExDESIGN (interior crafts, home decor), Gourmet Show (premium food and bev, local delicacies, international culinary experiences) and LIVING & DESIGN (high-quality furniture and home solutions) - The event featured 50+ specialized fairs, that ranged from showcasing character and pop-inspired designs to highlighting premium home fabrics - The GLOBAL Overseas Pavilion provided a platform for international exhibitors to present their unique products, fostering cross-cultural exchange and business opportunities. - Lastly, notable exhibitors showcased using premium materials, including nylon, rubber and vinyl, and there was a large focus on customization and the importance of personalization in today's market.

We've brought together Mike's Hot Honey and Blue Diamond Growers Almonds for a bold, delicious, sweet and spicy snack! Available in multiple formats, the 6oz cans are available in Walmart, while the 1.5oz tubes can be found at 7-11. Hope you love this sweet heat snack as much as we do! Kate Guthrie Adams Michael D. Kurtz Rebecca Erlich Scott Halpern #branding, #productlaunch, #brandstrategy, #foodinnovation

Members of our Europe team - Hayley Robinson-Healey, Jordan Crozier, Aisling Williams and Laura Sutcliffe - were busy at Nuremburg Toy Fair last week! The show was a great opportunity for our team to connect with Global partners and prospect new opportunities for multiple clients across our portfolio who resonate in the toy and collectibles category. Here are some of the trends we spotted: ● The fair attracted over 57,000 visitors and 2,000 exhibitors from 71 countries exhibiting across 18 halls. ● Kidult was a key trend and talk of the show, with various Global brands across toys, collectibles and games presenting new innovations across vehicles, art, entertainment lines and tabletop games. ● Sports Licensing also stood out at the show with collaborations with LEGO and Mattel showcased and there was a dedicated area to sports and outdoors products for visitors to try out! ● Anime and Manga continued to be present with figures, plush toys and collectibles showcased by leading brands. #NurembergToyFair #ToyTrends #Kidult #Collectibles

(Licensing) Love is in the Air! We LOVE building meaningful partnerships that make brands stronger, more loved, and more valuable. Today and always, we are celebrating our unique and fun industry that is all about connections. What other licensing sentiments would you add to these hearts? Share yours in the comments (which will be moderated :)) Lauren Lieberstein Kessler Adina Avery-Grossman Andrew Topkins Jay Asher Louis Drogin

Roses are red, violets are blue, but let’s face it, Valentine’s Day gifts for guys are a snooze. That’s why we brought together our client, Church & Dwight Co., Inc., Trojan, and Dr. Squatch to introduce the Bro-quet of Dreams, a twist on the classic red rose bouquet made out of Dr. Squatch Bricc’d Up Bars and Trojan condoms. The sexy, limited-edition Bricc'd Up Bar, is infused with Silk Peptides and Horny Goat Weed Extract. See more at the link in comments. #MensGrooming #ValentinesDay #PersonalCare #HealthWellness Tammy Talerico - Payne Linda Nowicki Kiel Faulkner Toby Cadengo https://lnkd.in/gskBJzG2

Brandgenuity has brought together Royal Shakespeare Company and alice + olivia?for the alice + olivia Fall 2025 Collection! During New York Fashion Week, alice + olivia by Stacey Bendet unveiled a production of unprecedented theatricality: a textured, romantic, and fantastical collection inspired by the world of William Shakespeare and costumes of The Royal Shakespeare Company. With stage worthy flourishes like lace collars and cuffs, the collection takes the characters and finery of the great playwright’s beloved stories and reimagines them for modern women and occasions. The design story began in Stratford- upon-Avon, a medieval English town renowned as the 16th-century birthplace of William Shakespeare, and home of The Royal Shakespeare Company. There, the alice + olivia design team immersed themselves in Shakespeare’s world, with special access to the RSC’s world-class theatre archive and costume hire collections; featuring historic costume items from the Shakespeare Memorial Theatre in 1879 to the present day. Moving from the blooming set of A Midsummer Night’s Dream through to Juliet’s balcony looking over her garden, to quintessential Shakespearean banquet and apothecary, another homage to Romeo and Juliet, all contain the collection’s glowing characters. More to come this Fall... Michelle Morton Vickie O'Malley Lisa Hughes Ryan McManemin Domenique Stevens, J.D. (she/her) Charlotte Blechman