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As information-seeking evolves, many are turning to TikTok for content over Google or YouTube. TikTok has launched a search advertising business with financial perks for marketers. Advertisers can now pay to appear in TikTok search results, but the similarities to Google end there. TikTok users are more passive and open to discovery, while Google users are intent-driven. Executives see these ads as tools for product discovery and research, suggesting marketers may need to reallocate budgets. Will budgets shift? Share your thoughts! ?? #TikTok #DigitalMarketingAgency #TikTokAds

The holiday shopping season is approaching fast, and understanding consumer trends is more important than ever! ??? Adobe’s 2024 predictions reveal key shifts in shopping behaviors that every brand should know. Check out these crucial predictions along with our top tips to optimize your strategies for Black Friday, Christmas, and beyond! ?? Read more here:?https://lnkd.in/gfuS4QRD #Brandastic #HolidayPredictions #ConsumerTrends

As Gen Z’s purchasing power grows, they’re increasingly turning to Spotify for music and podcasts, often trusting podcasters more than social media influencers. With a strong correlation between Spotify and brand engagement, marketers should dial into audio and video to connect with this generation effectively. Cut through the noise and focus on clear, compelling ads that resonate. ? #GenZ #Spotify #Marketing #Q4Shopping

As little as a 1% increase in your website's conversion rate can lead to a significant boost in revenue.?? Conversion Rate Optimization (CRO) is essential for turning visitors into customers. By analyzing user behavior, optimizing landing pages, and refining call-to-actions, you can maximize the impact of every click. At Brandastic, we dive deep into the data to ensure your digital presence converts at its highest potential. Let’s turn your traffic into sales! #CRO #DigitalMarketing #ROI #MarketingTips #Optimization

The image recognition market is projected to reach $53 billion by 2025 as demand for visual search continues to grow. In fact, 35% of marketers are already planning to optimize for this trend. With tools like Google Lens transforming how we search, visual search is shaping the future of digital experiences.?? #VisualSearch #DigitalMarketing #TechTrends

Search engine algorithms are constantly evolving, and Google processes over 3.5 billion searches per day. With the latest updates, there’s a stronger focus on user experience (UX) and helpful content. Here’s what’s new: ? Core Web Vitals: Prioritizing page speed, interactivity, and visual stability. ?? AI & Search Intent: Tools like BERT and MUM make relevance more crucial. ?? Mobile-first Indexing: Google now primarily uses the mobile version of your site for ranking. Keeping up with these updates is essential to stay ahead. Need a partner in SEO? Brandastic is here to help. #DigitalMarketing #SEO #MarketingStrategy

Over the years, brands have been refining their logos to embrace a clean and minimal look. Check out how iconic names like Google, Microsoft, and Airbnb have evolved their logos, shedding complexity for simplicity. It’s a reminder that sometimes, the best way to stand out is by stripping away the excess. Which logo transformation is your favorite? ??

Did you know that 88% of all U.S. digital display ad dollars are spent on programmatic advertising? By automating the ad-buying process and leveraging real-time data, programmatic ads allow you to reach the right audience with precision, leading to an average 20% increase in conversion rates. ? Programmatic marketing isn’t just about efficiency—it's about driving results and maximizing ROI. Ready to take advantage of this game-changing approach? #Brandastic #ProgrammaticMarketing #DigitalAdvertising #AdTech #MarketingStats

It’s incredible to see how quickly marketers have embraced AI to enhance their strategies! With user-friendly, AI-powered tools going viral, they’re discovering the amazing potential of AI to boost their effectiveness. ?? Here are a few ways AI is revolutionizing marketing: ?? Predictive AI: Forecasts email open rates and ad performance. ??? AI Image Generation: Creates stunning visuals for campaigns. ?? AI Copywriting: Crafts compelling copy using machine learning and NLP. Did you know? The AI in marketing market was valued at $15.84 billion in 2021 and is expected to skyrocket to over $107.5 billion by 2028! ?? #AIMarketing #DigitalMarketing #MarketingTrends

Drip email marketing involves sending a series of targeted, prescheduled messages to guide leads through the sales funnel. ?? Check out how our campaign for Friar Tux used this strategy to engage prospects from wedding registration to exploring lookbooks and blog content. #DripEmailMarketing #MarketingStrategy #EmailMarketing #MarketingInsights