Brandarchy Reimagined

Expanding what Brandarchy is and should be is part of its evolution. To our dear marketing community, If you are fearful, embrace it. If not, roll with this. Here is another way to think about how to look at your business's brand—especially in a world where peoples' voices hold more visible influence. https://lnkd.in/e8jEWY2Y

The foundation on which EVERY successful business has been built is: BUILDING A BRAND PROPERLY. This is also the foundation on which the idea of brandarchy and our business is built. So, here is a primer on tactics and setting your mindset on this critical business activity that, when done well, leads to revenue and growth. Welcome. https://lnkd.in/efDvJcT5

?? The conversation around AI in marketing is getting louder every day, and the fear revolves around missing or omitting the human side of it all. In a world flooded with algorithms, data points, and automated solutions, the heart of marketing + connectivity remains the same: people. ?? Thus, we invite you to read our newest piece on Brand Prix, inspired by our time at #DMWF, exploring the balance between technological innovation and authenticity. How can you leverage AI without losing your voice? How do you remain real in a world that feels increasingly artificial? This isn’t just about tools or tech—it’s about staying true to your brand’s soul while evolving with the times. ??? Dive in, share your thoughts, and let’s get real about where AI fits into marketing—without forgetting who we’re here for. Read the full piece here: https://lnkd.in/eXhrn6Ha #AIinMarketing #HumanFirst #brandarchy

?? DTC: Mindset vs. Execution—Which Drives Success? ?? In a world where DTC is positioned as THE wave, the intersection of strategy AND execution is key. ? A certain company best known for its athletic footwear may have just learned this the hard way. ? As such, we are in the midst of composing a quickpaper that dives into the crucial balance between mindset and operational mastery. ?? Are you aligning your customer-first approach with flawless execution, even if you're not a DTC brand? (yes, the mindset will work for any and every company). Join the conversation and discover why this matters to you! Drop your thoughts in the comments ?? and click through to explore initial insights?? ?? https://lnkd.in/ez322vD6

Evergreen Social Media Mindset Thoughts... ?? Social media: community-building or just media-buying? Although algorithms dominate social platforms, pushing paid content over organic reach, what if you could foster lasting engagement through community-focused strategies instead? ?? Discover why intentional content design can drive authentic connections?and why brands prioritizing community win the long game. ?? Is your brand a megaphone or a community-builder? Learn more here: https://lnkd.in/eR7-KNCJ #SocialMediaStrategy #CommunityBuilding #BrandLoyalty #MarketingInsights

?? Ready to level up your strategic insights? ?? On Tuesday, September 17th, we’re releasing The Strategic Way to Consider Cultural Flattening, a must-read whitepaper for founders, strategists, and business leaders. Don’t miss out—our whitepaper tackles the big issue of cultural flattening and offers actionable solutions for startups and SMBs. ?? What you’ll get: - Fresh perspectives on cultural shifts - Key strategies to boost your brand's relevance - Expert insights to shape your business strategy Sign up for our exclusive mailing list now and be the first to receive it! ?? [https://lnkd.in/eeWQAGgr] #strategy #smallbusiness #startup #branding #marketing

A brief peek into the mind of a brandarchist who continually thinks at the intersection of business, brand, and culture... As our digital community grows, so will the content and advice.

We don't like when ROI is treated like a FAD. Before getting upset, relax, reflect, and read the following. This will serve as a great primer regarding our stance on business and how to maximize revenue.