Brand&Athlete

Student-athletes are the CEOs of their own brand, and it’s time to act like it. Keith Miller’s advice for student-athletes is simple yet powerful: don’t wait for opportunities to come to you—take initiative. Start by reaching out to local merchants and building relationships within your community. Your brand is your business, and your success depends on the steps you take today. Are you ready to take control of your future??

You can’t hit a target you can’t see. Kennedy Webb has clarity on what she’d love to do every day for the rest of her life. Most people, however, don’t approach their goals with the same specificity they apply to their daily routines. The key? Identify one thing you’d love to do every single day—and build a path to make it your reality. Start small, stay consistent, and keep your target in sight. ?? #Motivation #Clarity #CareerGrowth

Your story is your greatest competitive advantage. Too many people waste time trying to be like someone else. Here’s the truth: no one else has YOUR story. The highs, the lows, the lessons—that’s what makes you unique. Authentic storytelling is what connects people, builds trust, and inspires action. It’s not about perfection; it’s about showing up and being real. Raeagan Lantz, a student-athlete at Miami (Ohio), is doing exactly that—sharing her journey and owning her unique experiences. By leaning into her truth, she’s inspiring others and showing that the best storytelling always starts with who you truly are. Stop chasing someone else’s path. Start embracing your own. Your story is your power. Raeagan Lantz keep inspiring us. The world needs YOUR story. Jay F Hicks

Want a strong brand? Start with your story—your journey, your truth. Without it, it’s just noise. Building a powerful brand starts with authenticity. If you want your audience to trust you, you’ve got to be real with them. Talk about your journey—share the wins, the mistakes, the reasons behind what you’re building. You can’t just slap a logo on something and call it a brand.

Your story is the most powerful asset you have. Sharing your experiences, the highs and lows, and the lessons learned is what builds genuine connections. This Wednesday at 8 PM CT, we’re going live with Raegan Lantz, a student-athlete from Miami (Ohio), to dive into her story and offer Live coaching. We’ll explore not just her journey but how she’s learning to leverage her experiences to inspire and connect with others. If you’re building a personal brand or striving to create meaningful connections, it’s not about having the 'perfect' story—it’s about authenticity and showing up. Join us to see the real value in telling your story.

Your story is the most powerful asset you have. Sharing your experiences, the highs and lows, and the lessons learned is what builds genuine connections. This Wednesday at 8 PM CT, we’re going live with Raegan Lantz, a student-athlete from Miami (Ohio), to dive into her story and offer Live coaching. We’ll explore not just her journey but how she’s learning to leverage her experiences to inspire and connect with others. If you’re building a personal brand or striving to create meaningful connections, it’s not about having the 'perfect' story—it’s about authenticity and showing up. Join us to see the real value in telling your story.

Giving without expectation might be the ultimate power move in life and business. When you show up and give immense value with zero strings attached, you’re doing something most people aren’t willing to do – and that’s where the real growth happens. We’re going Live again this Wednesday at 8 PM CST with Raegan Lantz from Miami (Ohio) Volleyball. This is our second live coaching session, and we’re bringing straight-up, actionable insights for anyone serious about building their brand, navigating NIL, and telling their story. This isn’t just another livestream. It’s about showing up for our community, giving more than we take, and creating impact that lasts. Raegan’s going to share her journey, her challenges, and what it really takes to carve out your place – and we’re here to help her, and you, every step of the way. Join us, lean in, and let’s make this about real growth and value. Because that’s what it means to build something meaningful. Set your reminder, and let’s go.

Do what brings you joy. Washington State's Kennedy Webb reminds us of something powerful: happiness is about making choices that matter to you, not anyone else. Here’s the thing—a lot of people are stuck, not because of critics or random opinions online, but because they’re wrapped up in what their closest people think. Friends, family, parents...these are the voices that get in our heads. And it’s not that they’re bad people. They’re just projecting their own ideas of what’s ‘safe’ or ‘right.’ They want you to be happy, but it’s usually based on their version of happiness, not yours. When you live based on others’ expectations—especially those who love you—you end up feeling off, like you’re wearing someone else’s life. It’s one of the biggest mistakes people make: letting the opinions of those they love hold them back from living the life that lights them up. Truth is, you have to live with the consequences of your choices. No one else. So if you’re not doing it for yourself, you’re already losing. Kennedy’s approach shows us the power of tuning out those voices and following what brings real joy. Life’s too short to live anyone else’s version of success.

Congrats to Influxer for this incredible partnership with The Gazelle Group and supporting such legendary college basketball events! We’re proud to work with Influxer, a company that’s truly committed to empowering athletes and the world of college sports.

When we started Brand&Athlete, it was about more than just putting out content. It was about creating something that could really help athletes, creators, and brand builders understand their worth, navigate the ever-changing world of NIL, and tell their stories better. Here’s the thing: building a brand isn’t just about what you post; it’s about the story you create, the community you connect with, and the values you bring. Every week, we share what’s actually working in branding, influencer marketing, and NIL—without the noise. If you’re ready to get insights that actually help you grow your brand and make an impact, this is for you. Sign up here and let’s make sure your story reaches the people who need to hear it: https://lnkd.in/gCuCcKHe