The response to Pura Vida Miami's opening in Manhattan validates the rise of the ‘all day café’ as one of the fastest growing trends in consumer retail over the past three years. The strong majority of new growth stage F&B brands that sit within this category show a shift away from the assembly-style quick service restaurant model, now with a large focus on the ‘made-to-order’ service model.
This is absolutely where we at Brand Urban are seeing the most consumer demand, as well as the most landlord excitement (from a pure amenity-perspective in both residential and commercial assets). But what constitutes an ‘all day café’? We are seeing concepts of all shapes and sizes: some concepts with limited-service models and others with full-service programs. Some concepts have retail, gifting and gourmet market components, others have great daytime coffee and pastry programs, and some have heavy lunch, happy hour, through dinner business. The key is prioritizing affordability and approachability - while increasing the average check through a touch of hospitality and ambiance.
As a New Yorker, some of local OG’s in this category are Westville Restaurant Group, The Grey Dog and Jack’s Wife Freda – all of whom are continuing to show thoughtful growth with a combination of full-service and limited-service offerings. I continue to be amazed by the influx of best-in-class, growth stage brands from Maman NYC, Ruby's Cafe, Tatte Bakery & Cafe and Daily Provisions (to name a few). As I watch the urban and suburban growth on the horizon for these brands, coupled with growing consumer excitement, it is clear that this category is the future of casual dining.
#alldaycafeculture #casualdining #consumerretail #trends #hospitality #limitedservicedining #realestate #brandurbanre