Brand Safety Summit Series

Brand Safety Summit Asia from Singapore: That's a wrap! The jam-packed agenda featured keynote speaker?Arshan Saha, CEO, GroupM Singapore & Malaysia, as well as industry leaders from: Brands?such as Mars Wrigley, Mastercard, McDonald's’s Agencies?including GroupM, IPG Mediabrands, KINESSO, Omnicom Media Group, Publicis Groupe Leading platforms?like Meta, TikTok for Business Ad tech innovators?Channel Factory, StackAdapt, Zefr ...and more! Missed the event??Stay tuned for more highlights coming soon!

Session Recap: Improving Ad Misalignment Kartik M. (Channel Factory) took the stage at #BrandSafetySummit Asia to share a research-based case study on how AI and new technologies are improving ad alignment and contextual relevance. The key takeaway? By leveraging AI-driven targeting, brands can reduce misalignment, enhance efficiency, and ensure ads reach the right audiences in the right context.

Session Highlight: Brand Suitability in an Evolving Landscape A lively conversation with Richard Raddon (Zefr) and Rob Rasko at #BrandSafetySummit Asia exploring AI-generated content, misinformation, and the shifting digital landscape. Key Takeaway: Brand suitability isn’t just avoiding risk—it’s ensuring that it evolves into a proactive security layer that keeps pace with the speed and scale of digital content.

As AI-powered tools reshape digital marketing, how can brands maintain control and trust? Bharat Khatri (Omnicom Media Group) and Eugene Lee (McDonald's) sat down for a fireside chat at the #BrandSafetySummit Asia to explore the evolving risks of synthetic media and how brands can proactively navigate AI-powered advertising, including: + How synthetic media, deepfakes, and AI-driven misinformation are shifting brand safety strategies + Building credibility in a rapidly evolving digital landscape + Proactive approaches that ensure trust and credibility

Highlights from the #BrandSafetySummit Asia: With ad fraud evolving, brands are looking at AI-driven solutions to strengthen their approach to contextual targeting, fraud detection, and first-party data. Liam McCarten (StackAdapt) shared insights on how AI is shaping the future of brand safety, helping advertisers navigate risks while maintaining trust and effectiveness.

Exciting insights from the #BrandSafetySummit Asia on collaboration and protection and Meta's approach to countering fraud and scams! Tawana Murphy Burnett (Meta) and Rafael Frankel, PhD (Meta) engaged in a thought-provoking discussion that highlighted how the industry can work together to reduce fraud and scams. The fireside chat included: ?? Understanding the lifecycle of online scams and the proactive steps brands can take to protect themselves and their customers ?? The importance of industry-wide collaboration as threats continue to evolve, paving the way to building a safer, more trustworthy digital ecosystem

On Stage at the #BrandSafetySummit Asia: Designing Your Own Streaming Ecosystem - Understanding Measurement as CTV and FAST Channel Scale Prathab Kunasakaran?(CJ),?Deepika Nikhilender?(GroupM?Asia Pacific),?Anannya Paliwal?(Omnicom Media Group), and?Emmanuel Fischmeister?(Teads) break down the rapid expansion of CTV and FAST channels and what it means for marketers' needs and goals, as well as how they can be measured.

#BrandSafetySummit Asia Session Recap: Building Brands in the Digital Age Klara Krok-Paszkowska, Global Account Director at TikTok for Business, and Sanjib Bose, Regional Director of Strategy & Digital Commerce, Asia & General Manager, Philippines at Mars Wrigley Asia, dove into how brands can balance growth and trust in a digital-first world. From leveraging creator marketing to building brand equity through short-form video, the discussion highlighted how brands can make authentic connections while maintaining brand safety. ?? Key insights: - Short-form video and creator marketing drive deeper engagement beyond just reach. - TikTok’s full-funnel ecosystem empowers brands to turn engagement into action.

Keynote Speaker Arshan Saha (GroupM Singapore & Malaysia) opens the day at the #BrandSafetySummit Asia, diving into Building the Future of Advertising. From AI-driven automation to tactical planning decisions, the conversation unpacked rethinking the approach to staying competitive in an evolving ecosystem and using AI not just for efficiency but for strategic growth in an era where media is everywhere. Bottom line: “Every media touchpoint will be a potential transaction point.”

Kicking off the #BrandSafetySummit Asia! Our very own President and Founder, Rob Rasko, welcomes a full house of attendees to a day packed with insights, innovations, and impactful discussions on digital safety. ?? Live from Singapore—stay tuned for key takeaways throughout the day!