Brand Safety Institute

AI is reshaping industries, with marketing poised to benefit significantly from its transformative potential. Offering unparalleled tools to refine & secure brand messaging, adoption of AI must be guided by ethical considerations & oversight. https://hubs.li/Q02ZcZfN0

?? Exciting news! Our new course,??????? ?????????????????? ???? ?????????? ???????????? ???? ?????????? ????????????????????????, created with the Brand Safety Institute, is officially live! Swipe through the carousel to discover key topics covered in the course and why it’s a must for forward-thinking marketers. Ready to elevate your marketing strategy and connect with today’s consumer?Join us for the full course!? https://lnkd.in/e26kZXga #BrandSafety #BrandAuthenticity #MarketingInsights #Sightly Neal Thurman Mike Zaneis AJ Brown

?? Exciting news! Our new course,??????? ?????????????????? ???? ?????????? ???????????? ???? ?????????? ????????????????????????, created with the Brand Safety Institute, is officially live! Swipe through the carousel to discover key topics covered in the course and why it’s a must for forward-thinking marketers. Ready to elevate your marketing strategy and connect with today’s consumer?Join us for the full course!? https://lnkd.in/e26kZXga #BrandSafety #BrandAuthenticity #MarketingInsights #Sightly Neal Thurman Mike Zaneis AJ Brown

Getting it right is even more important when you have Purpose - your comms need to be strongly vetted and quite consistent.... it's a more precarious position than baseline brand safety...

The timing of this announcement is especially apropos on the heels of another great Brand Safety Summit Series in NYC this week, where I heard multiple speakers call for the END of blocklists. That is absolutely the goal that we should all be working toward - the end of #blocklists. But there are steps that we as an industry can take RIGHT NOW to reduce the massive negative impact that blocklists are currently having on #diverse #creators and quality #journalism. I'm proud to say that TAG's Keyword Exclusion List Toolset (KELT) gives you the tools you need to do just that. And special thanks to our friends at the Brand Safety Institute for partnering with Team TAG to create a KELT training module that will guide you in revolutionizing the way #advertisers manage their #brandsafety & #keyword #strategies... Go forth and make things better.

What is Keyword Exclusion List Toolset (KELT)??? It's TAG's answer to evolving the sledgehammer nature of #keyword #blocklists to a more precision-focused scalpel. How do you use KELT? The KELT training module (created by Brand Safety Institute and TAG) guides both TAG & BSI communities in revolutionizing the way #advertisers manage their brand safety & #keyword #strategies. Read the KELT blog?? https://hubs.ly/Q02Wkvd70 Access the module?? https://hubs.ly/Q02WkjvP0

#BrandSafetySummit Session Spotlight: Christal Dolan (UM Worldwide) and Mark Proulx (Kenvue) take the stage with Verification for Value: A Data-Driven Approach to Media Quality. Tackling the future of media quality, they dove into how advanced AI-driven tools and strategic inventory management are elevating brand safety—going beyond the basics of keyword blocking and URL filtering. From reducing programmatic waste to optimizing inventory and making media spending more sustainable, the session was packed with practical takeaways backed by data-driven insights.

Live at the #BrandSafetySummit: Mike Minton from Twitch dives into How Viewers and Brands Choose Their Own Adventure on Twitch. Highlighting Twitch’s approach to livestreaming, Mike discusses the platform’s innovative content classification mechanisms, designed to give both viewers and brands more control over their experiences. Key takeaways: + Innovative tools help brands connect safely in real-time + Twitch’s content classification is tailored for the dynamic nature of livestreaming + A growing focus on customization empowers viewers and brands alike

?? Just wrapped up an inspiring session with Gary Vaynerchuk! He shared powerful insights on the importance of authenticity in branding and the art of storytelling in marketing. Gary emphasized that building real connections with your audience is key to long-term success. If you want to thrive in today’s fast-paced digital landscape, focus on being genuine and delivering value. Thanks, Gary, for the motivation and wisdom! ?? #GaryVee #Marketing #Authenticity

What a privilege to stand on stage at the Brand Safety Summit Series in NYC today and share incredible news with the very brand safety experts who made this win possible… $10.8 BILLION. The US ad industry saved $10.8 billion in ad spend from being lost to ad fraud over the past year. How do we know this? A first-of-its-kind US Fraud Savings Report conducted by TAG - in partnership with ANA, 4As and IAB - demonstrated that the adoption of anti-fraud initiatives across the US digital ad ecosystem reduced losses to IVT by 92% in 2023 alone. From the $11.78 billion that inaction would have cost us to just $979 million in reality. This massive win was possible because industry leaders leaned in ten years ago and began fighting back - implementing standards and tools to fight ad fraud and choosing to buy through channels with those protections. Bottom line? Big wins and dramatic bottom-line benefits ARE possible when there is industry-wide cooperation to take on billion dollar problems. We CAN do hard things. And we CAN win big. Billions of dollars big. But only when we do it together. Thank you to the hundreds of companies and countless industry leaders for making the choice to fight this fight with us. I can’t wait to see what other mountains we can l move…together. #brandsafety #adfraud #digitaladvertising #digitalads Mike Zaneis Scott Cunningham Association of National Advertisers 4A's IAB Media Rating Council DoubleVerify Integral Ad Science Pixalate