Brand Innovators

Who is Pete Zahut? You can get the answer and a little insight into everything that has happened this week by taking a look at this week's newsletter.

The Coca-Cola Company is bringing back its iconic Share a Coke campaign with a digital-first twist designed to engage new generations. Launching in April, the refreshed campaign integrates on-pack QR codes and a mobile app to let consumers customize packaging and create shareable content. A national truck tour will bring on-the-go personalization to key markets, while a brand film highlights how a simple Coke can cut through digital noise to spark real-life connections. https://lnkd.in/gxuBjsFi

What a day at our Raising the Game in Marketing Excellence #BISummit hosted by Danone in the heart of Denver! We explored everything from brand authenticity to data-driven strategies that had us all climbing new peaks in marketing excellence. The energy was high, the ideas flowed, and it’s safe to say, we’ve all leveled up in our thinking. Denver definitely delivered, and we’re excited for the next one! Do a deep dive into our Google photo album!: https://lnkd.in/giG9X_kK ?? We would love to see you at one of our upcoming events, click here to check out the schedule: https://bit.ly/3ZHAGSc

Join us for the first-ever Culture Shifters #BISummit with Dr. Marcus Collins at the University of Michigan on April 10th! We’ll dive into everything from building brand relevance and loyalty to unlocking the true power of cultural connection and community. ? Don’t miss this opportunity to join your fellow brand marketing leaders on campus at the University of Michigan - Stephen M. Ross School of Business for an inspiring day of insights and networking. Ready to shift the narrative? Register now and be part of the movement! https://lnkd.in/gruYQx9f

To wrap up a day filled with powerful insights, the closing session of our Raising the Game in Marketing Excellence #BISummit hosted by Danone provided a look ahead at navigating the evolving digital and media landscape. Fetch’s Geoff Matthews and Danone’s Nicole Vinson, moderated by Danone’s Mary Katherine Woltz, shared strategies for staying ahead in an ever-changing digital world. Their discussion highlighted the importance of adaptability, innovation, and leveraging emerging technologies to stay competitive. A perfect ending to an inspiring day of marketing excellence! ?? We would love to see you at one of our upcoming events, click here to check out the schedule: https://bit.ly/3ZHAGSc

Get ready for a next-level Media Buying #BISummit hosted by Mediahub Worldwide! We’re back and bringing together the brightest minds in the industry to dig into the future of media. AI-driven buying, groundbreaking storytelling, and the tech reshaping how brands reach consumers—it's all on the table this year. Ready to stay ahead of the game? Register now and join us on April 10th in Boston! https://lnkd.in/ghvBTVfN

Disrupting the market starts with bold, innovative strategies. At our Raising the Game in Marketing Excellence #BISummit hosted by Danone, BOA?’s Kiersti Bird, Natalie Cotter (May), Pepper’s Jaclyn Fu, and Laird Superfood’s Martha Opela, moderated by Courtney Yarbrough of ALLCITY Network, shared their approach to crafting winning strategies for innovative products. The session explored how these brands challenge the status quo with creative thinking, strong consumer connections, and products that stand out. It was a deep dive into the power of innovation in shaping successful marketing strategies. ?? We would love to see you at one of our upcoming events, click here to check out the schedule: https://bit.ly/3ZHAGSc

Angie Champsaur, APR from?Church's Chicken?explains to Stephanie Latham from?Roblox?why empathy is such an important aspect of her leadership style. Check out the full interview on our YouTube channel: https://lnkd.in/g2Spg3gF!

The new era of customer engagement is all about building authentic communities and fostering brand loyalty. At our Raising the Game in Marketing Excellence #BISummit hosted by Danone, Pantone’s Kimberly Sterling and United Airlines’ BJ Youngerman shared their strategies for cultivating strong, lasting relationships with consumers. Moderated by Tripadvisor’s Jessica Jordan, the conversation highlighted how connecting with customers on a deeper level is essential for driving loyalty and ensuring long-term success in today’s competitive landscape. ?? Follow us on Instagram to stay in the loop & get live event updates! ??: https://lnkd.in/gMtBFhTE

We’re taking it to the NCAA Final Four next week with our 2nd annual Culture & Entertainment #BISummit, hosted by Frost in San Antonio! ???? Get ready for an all-star lineup of top brand executives and thought leaders, diving deep into the game-changing intersection of entertainment, sports, culture, and business. From building passionate fan communities to driving brand loyalty and sustainable growth, this event is packed with slam dunk strategies that will elevate your marketing playbook. Don’t miss your shot to connect, learn, and celebrate the winning power of marketing in sports and culture. Join us on Friday, April 4th! https://lnkd.in/gnmTDCa3