Brand Hackers is your answer to a marketing dream team. We build experienced, dynamic and fractional teams that fit in like puzzle pieces – providing just the right knowledge and energy at the right time. We’re not your typical agency or a one-man show; we're a team of passionate professionals who eat, sleep, and breathe branding and marketing. Whether you're a visionary Founder or a dynamic Managing Director, if you're eager to level up your marketing game, we've got your back. Our Progress Loops process is the secret sauce behind our success. It enables us to deliver results faster than traditional agencies or in-house teams ever could by prioritising what matters.
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FMCG nerd | Head of Brand Hackers, building fractional marketing teams for brands with big dreams | Marketing Genius (source: unknown)
Growth marketers - we've got jobs! (check them out ??) ? Contract roles ? Senior roles ? Mid level roles ... Come at us ?? https://lnkd.in/ewVzxQDP https://lnkd.in/eVpifaag https://lnkd.in/eMMcAux7 ?? Please leave a comment, tag someone you know who could be a great fit. More comments = more reach. More reach = more chance of someone finding a role they love.
Cheers, Jeet. When you buy tea from our site, you can tip the farmers who grew it at the checkout. A function suggested by Jeet, right before we turned the website on. The 11th hour idea is the one you want. We’re matching all tips this month so farmers receive double. Cheers Jeet - the most understatedly good web guy. So understated, he's not here to tag. * ?? Photo shows SPILL website built for us by Lauren Bissett and Jeet at Brand Hackers. * #rwanda #rwandantea #startup #smallholderfarmers #womenbuilt
Is a big follower count always the best bet when choosing influencers? ?? One of our key takeaways from research into influencer ROI might surprise you. ?? Sure, 'follower count' and 'originality' matter, but things like 'posting frequency,' 'follower-brand fit,' and the overall 'positivity' of posts work best when they’re just right – not too much, not too little. Curious about other insights to make influencer marketing work for you? Our Advocacy and Influencer Playbook, created in partnership with Growth Partner, is packed with actionable strategies. Part 2: Strategy Development is now live! Download the full playbook now ?? https://lnkd.in/ePPj5i3u
Website design done right is the recipe for a killer customer experience. Case and point: SAUCERER. ?? Their website is a masterclass in how to turn visitors into customers and raving fans. Here’s what makes it stand out: ?? Visual impact: The homepage greets you with a mesmerising video of their pasta sauce being put to use and served - rich, vibrant, and oh-so-appetizing. It’s not just about showcasing the product, it’s about telling a story that immerses customers in the gourmet experience. ?? Modern meets functional: From sleek design to mobile-friendly usability, their site screams premium. It’s a digital storefront that matches the brand’s gourmet ethos. ?? Engaging content: Beyond selling, their blog offers practical tips and recipes. From pasta-shape pairings to sauce ideas, it’s a treasure trove of culinary inspiration that keeps users coming back. ?? Intuitive navigation: Whether you’re browsing “Our Story,” exploring recipes in their Blog, or adding a jar of sauce to your cart, the site ensures every click is smooth, logical, and satisfying. The result? A website that not only sells but also inspires, delights, and connects with its audience. Not sure if your website has the IT factor like Saucerer’s yet? Get in touch, we can help.
Welcome Chloe! The second Manc to join the team! ?? Chloe brings an amazing mix of creative expertise to the table. With experience as a photographer and stylist for a global digital sports platform and as a Social Media & Marketing specialist in the wine industry, she’s a powerhouse of creativity. Her talents shine in content creation, photography, art direction, and keeping up with the latest trends. In her free time, Chloe is all about… ?? Trying new recipes as a true foodie ?? Diving into her home renovation and all things interior design ??♀? Enjoying scenic countryside walks ?? Supporting her football team - weekends = sorted! We're so happy to have you Chloe!
Senior Social Manager | Brand Hackers | We build fractional marketing teams for brands with big dreams |
Exciting news! We're #hiring for a Senior Digital Marketing Manager (and several other roles) - know anyone who might be interested? As a recent hire I can't recommend the Brand Hackers team more highly - be sure to get those applications in asap ?
Want to make your influencer marketing work smarter, not harder? Step one? It’s all about knowing your goals! ?? The marketing funnel isn’t exactly groundbreaking, but it’s a game-changer for guiding how you team up with creators. From setting your goals to picking the perfect partners, our Advocacy and Influencer Playbook spills all the tips, tricks, and pot holes to steer clear of ??? Ready to take a peek? ?? Download the full playbook here: https://lnkd.in/ePPj5i3u Created in partnership with investor, Growth Partner ??
?? Brand Hackers Gift Guide: The Best Marketing & AI Tools for Challenger Brands This Christmas! ?? Yup it's that time again when inboxes are clogging with gift guides but if you're looking for the perfect gift for your brand’s growth this Christmas we've got you covered! At Brand Hackers, we’re unwrapping the top marketing and AI tools that have transformed how challenger brands like yours achieve results. Here are three tools the team has been obsessed with in 2024 - perfect for tackling social, streamlining workflows, and unlocking customer insights. We’ve tested them and can vouch for their real impact: 1. Metricool - is our go-to for content management and scheduling. It makes planning, scheduling, and getting content approval across all platforms a breeze. 2. Zapier - we're slightly obsessed with using Zapier especially for helping with email automisation, we've cracked the code for making it feel personalised not computurised. 3. Klaviyo - when it comes to CRM systems we've worked with them all but Klayvio's analytics and ability to leverage data to personalise email and SMS campaigns, make it perfect for growing DTC brands looking to deepen customer connections. Drop a comment if you’ve got a favourite tool that’s helped your brand grow - sharing is caring, after all! ??
Today we’re showering you in North American bounty because… Elle Ponsonby lives that side of the world and we imagine most of you don’t The place is popping with innovative brands that feel worthy of a shout-out Let’s get cracking… FIRST UP Fishwife ?????????? ?? Makers of… tinned fish like you’ve never tasted it. ?? Clever because… they’ve done a Beavertown going loco on illustrations and distinctive assets ?? One to watch because… one of their très cool female co-founders has hooked a deal on Shark Tank ?? We love them because… they are unafraid of the abstract and inspire us to be SECOND UP Omsom ?????????? ?? Makers of… the rowdiest, sauciest noodles. ?? Clever because… their brand values ‘proud and loud’ are SO much more than words in a deck, they literally ripple across their website, newsletter and socials. ?? One to watch because… they’re nailing video content right now, and are super strategic with partnerships too (each new launch is a collab with an iconic Asian chef). ?? We love them because… their type font is buffting THIRD IN LINE Solento Organic Tequila ?????????? ?? Makers of… single estate, organic, slow-sipping tequila. ?? Clever because… their bottle design takes its cues from perfume - which adds an extra touch of class, and preps you for bold fragrance. ?? One to watch because… they’ve now set their sights abroad and are already making waves. ?? We love them because… they’re the only booze brand I’ve come across to host a surf festival. Who’s missing?
FMCG nerd | Head of Brand Hackers, building fractional marketing teams for brands with big dreams | Marketing Genius (source: unknown)
5 lessons from working at 5 founder led businesses: 1/ My first job out of uni - working for a boutique business consultancy ? We productised our offering to keep things simple ? But massively underpriced our time ? Despite being busy as hell, we were losing money on every hour spent ? The company went (very slowly)?bust. Lesson: Don't underprice what you do: 2/ My first job in FMCG - flogging a vitamin shot drink: ? With zero distribution, the company employed 5 junior sales people (me included), a very senior (and very corporate) chairman and a senior marketing director. ? Our sales strategy was “sell to everyone and anyone” which meant we appealed to no-one ? The founder was only interested in landing big grocers so heard none of the feedback from the indies. ? The company went bust within 18 months. Lesson: Nail a positioning, and walk before you try to run 3/ My dream job - working at innocent drinks ? The startup alumni from the first 10 years of innocent is ludicrous: Paul Brown, Mike Stevens, Barney, Giles Brook ? The founders inherently understood the trade off you get by employing entrepreneurial people.? ? You need them to make magic happen in those early years, but you know they won't stay long as the entrepreneurial itch gets too much. ? It's no surprise that the second decade of innocent produced a lot more "lifers" Lesson: In the early days, employ future founders 4/ My 2nd dream job - BrewDog in the early days ? It's 2013, I'm on a train with James Watt and he tells me his vision for BrewDog to be a billion dollar company within 5 years ? I smile and nod - “ok mate, good luck with that” (When was the last time you saw a challenger FMCG hit a $1bn valuation right?!) ? 4 years later - BrewDog announce a PE investment that values the company at $1bn ? Lesson: Dream impossibly big 5/ Brand Hackers - my first job after running my own business ? We're building a new sort of agency (“don’t call it an agency”) ? Everyday we’re learning - trying something new - moving at pace ? All this iteration got us to our current model, which is pretty unique and very much needed Lesson: Pace & agility are your unfair advantages when your brand is super young Which lesson is resonating most with you this morning?