Brand Energy Marketing and PR Firm

This morning was EXTRAORDINARY!?Our monthly Heart of Rhode Island Networking & Referral Group was jam-packed with amazing business leaders in Rhode Island! Thank you to Pamela (Chevalier) Verklan, Kaycie Jean Green, Sara Masri and Children's Friend for sponsoring this month!!! It was great to learn how we can best support you and your team!! This monthly connection is my favorite morning of the month!! In 2025, we hope to increase the number of attendees from 100 to 125!! December is already sold out, but please reach out if you would like Charise Wilson, MS, GCDF, CCSP, CPRW and I to add you to the waitlist!

You know what's scarier than my buddy Mike? Lack of focus with your marketing, comms and PR energy. ?? Spending resources in needless meetings. ?? Spending resources writing novellas for comms nobody will ever read. ?? Spending resources with the ole spray and pray method for social media. Focus it up, folks. If you need help, give my team a scream at Brand Energy Marketing and PR Firm.

?? When marketers get called "cringe" by their teenagers, they're actually getting a master class in audience relevance! The hashtag #FunFriday may have peaked several years ago, but we’re bringing it back via this candid conversation about brand voice in a multichannel world. The fun twist? 30 seconds into the clip we learn just how connecting with target audiences has surprising parallels to communicating with Gen Z at home! ?? Key takeaway: Words matter. Whether it's about: 1?? Crafting multi-channel brand messaging 2?? Incorporating the latest Oxford Dictionary entries into content strategy 3?? Or having a conversation with teenage daughters without triggering eye-rolls The principles remain constant: know your audience, speak their language, and keep evolving. Huge thank you to Jessica J McCarthy (she/her/hers) the CEO and Founder of Brand Energy Marketing and PR Firm for this insightful and very fun conversation! (Fun fact: Both guests have two teenage daughters each - that's quadruple the "cringe" feedback on Jessica and Dan Baptiste's personal brand strategies! ??) ?? Tune in to discover how leading brands can use strategic keyword optimization and audience-specific versioning to make messages resonate across channels. Links in the comments!

This redesign led to $300M in annual sales — and it's all because Spindrift focused on ONE critical thing: They said they wanted to convey their "core mission" — which is the word REAL. Spindrift uses real fruit juice, which is a differentiator in its category — but its original design didn’t communicate that well… ? The can was sterile, and the dripping fruit on the top right looked gross ? The term “fresh squeezed” was generic ? The calorie count and “no sugar added” made it look like a diet drink When it rebranded in 2016, it fixed those problems with… ? An appealing fruit (instead of the brand name) in the center ? The term “fresh squeezed” replaced by “real squeezed fruit” — which is clear, unique, and framed as a recipe ("sparkling water & real squeezed fruit") ? The bottom now says: “Yup, that’s it.” — a clever line emphasizing how REAL it is. ? By filling the lower half of the can with color, they communicate how flavor-filled it is. It was also interesting to see them replace the word "seltzer" with "sparkling water,"?which sounds fresh and modern. Now ask yourself: Are you being this clear on your CORE MISSION — and are you doing everything you can to convey it? It’s a $300 million question. If this post was helpful, please share it and follow Jason Feifer for more. ???? Are you an early-stage CPG founder? I'm working on something to help you grow — get in touch here: https://lnkd.in/euiuViYG

10 Biggest Enemies of Top Performers ?? [Based on my own experience and it cost me a lot] Even high achievers have their weaknesses. The drive for success can be sabotaged by certain habits and mindsets. Ready to identify yours? ???Here are the 10 Worst Enemies of Top Performers: 1. Perfectionism: Striving for it can cause delays and burnout. 2. Avoiding Conflict: Shying away from tough talks leaves issues unresolved. 3. Micromanagement: Controlling every detail stifles creativity. 4. No Rest: Skipping breaks makes you unproductive. 5. Overworking: Working 24/7 leads to exhaustion and burnout. 6. Fear of Failure: Avoiding risks limits growth. 7. Self-Doubt: A lack of confidence undermines performance. 8. Lack of Focus: Multitasking reduces effectiveness. 9. No Delegation: Doing everything yourself means nothing gets done well. 10. Lack of Vision: Hustling without a clear direction leads to aimlessness. Mastering peak performance isn’t just about pushing harder; it's about avoiding the traps that can ruin your progress. To stay on top, you need to overcome these enemies. ?? If this resonates with you, share this post. ?? And follow me, Victoria Repa, for more.