Brand Botany Consultancy

LAST DAY!!! Today is your last chance to join the The Female Founder Collective Beauty Cohort—an incredible opportunity for female beauty and personal care founders to connect with top industry experts and gain the tools needed to accelerate their brand's growth! Don’t miss out on personalized feedback, access to investors, and a community of like-minded entrepreneurs. Only HOURS remain before the deadline closes! https://lnkd.in/gQdQMXYd ?#BeautyCohort #FemaleFounders #Entrepreneurship #Mentorship #IndieCPG #IndieBeauty #BeautyFounder #BeautyIndustry #Omnichannel #RetailStrategy #Funding #BeautyMarketing #MarketingStrategy #BrandGrowth #CPGBrand #BeautyBrand

???? A huge congratulations to all the winners of Oprah Daily's 2024 Beauty Awards! Special recognition goes out to the indie brands featured, who continue to innovate and inspire within the industry. Your dedication to quality and creativity shines bright. Looking forward to digging into this list to discover my next must-haves. Let's celebrate these amazing brands and their contributions to beauty! https://lnkd.in/dpd8v-tr #OprahBeautyAwards2024 #IndieBrands #BeautyInnovators #oprahlist #Olist #IndieBeautyBrands #BeautyEntrepreneurs #FounderLife #BeautyStartups #BrandFounders #EntrepreneurCommunity #FemaleFounders #IndieBrandSuccess #EmergingBrands #BeautyBusiness #InnovativeBrands #SmallBusinessGrowth #IndieBrandMovement #BeautyIndustry #BrandStrategy #OprahDaily #BrandBotany

Exciting Retail News for Emerging Brands! Target has partnered with Shopify to enhance and expand its marketplace assortment. This strategic collaboration paves the way for a more diverse and robust product offering at Target and exposes indie brands to broader audiences. To learn more about the partnership and its implications in the retail sector, check out the full story from HomePage News ?: https://lnkd.in/gsQU2SyX For businesses looking to elevate their presence in the retail sector, tapping into opportunities like this is crucial. At Brand Botany, we specialize in helping our clients maximize their brand’s impact to achieve omni-channel success. If you’re an emerging CPG brand seeking next-level growth, let’s talk. ?? Book a FREE consultation at Brand Botany #RetailInnovation #RetailStrategy #OmniChannel #brandbotany #CMOInsights #MarketingStrategy #Target #Shopify #Ecommerce #FCMO #RetailDistribution #MarketingCoach #FractionalCMO #MarketExpansion #blackwomanowned #EmergingBrands #indiebeauty #emergingbeauty #EmergingCPG #CPG #ConsumerProducts #BrandStrategy Black Woman Owned

Wayfair opens its first large-scale physical store this week. Although the retailer doesn’t have immediate plans to open similar stores nationwide, this new format also presents a valuable expansion opportunity for emerging brands in the home space. In addition to furniture, the Chicagoland pilot store “runs the product gamut, from home decor, rugs and lighting to textiles, tabletop, housewares, kids and outdoor.?And, in a real eye-opener for a category some might not associate with Wayfair, much of the top floor of the two-story space features an extensive DIY department with kitchen cabinetry, hardware, plumbing fixtures and major appliances.” Sounds like a home goods wonderland! More details from Business of Home https://lnkd.in/gvgyVYzR #Wayfair #RetailInnovation #HomeGoods #EmergingBrands #Omnichannel #CustomerExperience #DIY #HomeDecor #fractionalCMO #retailstrategy #housewares #homeappliances #RetailExpansion #BrandOpportunity #businessofhome #brandbotany #brandmarketing #startup #consumerproducts

Great piece by Beauty Independent capturing diverse perspectives on the state of the beauty industry following Ulta Beauty's CEO Dave Kimbell’s significant statement. ?? At a recent conference, he revealed that the beauty industry is experiencing a slowdown in growth sooner and more sharply than anticipated. Despite projecting modest growth around 4% to 5% for the year, his announcement triggered a substantial drop in Ulta’s stock and negatively impacted other beauty companies such as E.l.f. Beauty, Estée Lauder, and Coty. As we witness what seems like a normalization of growth, it's crucial to reflect on past challenges and the emerging opportunities they present. ?? The pandemic induced a whirlwind of changes, including heightened e-commerce activity during lock-downs, the reopening of the economy with renewed in-person experiences, ongoing supply chain challenges, brand pricing actions, and economic uncertainties influenced by layoffs and inflation. This roller coaster mirrors past economic cycles, like the Great Recession of 2008, which, despite its daunting nature, also spurred numerous innovative startups across various industries. ?? The 'Lipstick Effect'—where consumers continue to indulge in small luxuries during recessions—remains compelling, but doesn't preclude shifts across different sectors of the industry. ?? Drawing from my firsthand experience as a beauty marketer during the 2008 downturn, I observed consumers shifting from Prestige to Mass skincare brands. Prestige brands eventually rebounded, underscoring the cyclical nature of consumer behavior. ?? Beauty Founders and CEOs, this is not the time to panic. Resist the urge to resort to indiscriminate price promotions. Now is the optimal moment for marketing innovation. ?? Dive deep into the market and macro trends, establish meaningful connections with your customers, and craft action plans that are well-prepared for shifts in consumer behavior. ?? Consider what you are observing in your own data: Are consumers visiting hair or nail salons less frequently? Are they purchasing the same products less often? Are they opting for lower-priced alternatives? How is your brand proactively responding to these evolving consumer behaviors? ?? This period of challenge is also your opportunity to strengthen your brand’s resilience and market position. Let’s use these insights as a springboard for adaptation and growth. ?? Brand Botany can help define right short and long-term strategy. Book a free consultation. ? SIGN UP: https://lnkd.in/g249VzvR #BeautyIndustry #UltaBeauty #MarketTrends #LipstickEffect #MarketingInnovation #ConsumerInsights #BeautyBrands #CEOStrategy #ECommerce #BeautyFounders #BeautyCEOs #marketingstrategy #omnichannelstrategy #retailstrategy #StrategicPlanning #BeautyInvesting #cmoinsights #fractionalcmo #EmergingBrands #indiebeauty #Smallbusiness, https://lnkd.in/g8zPhU8q