Branch

"We've gone from constantly getting requests to add a new pixel to the app so that we can track something — and data that doesn't sync to each other, so we don't understand it and don't know where the true attribution comes from — to having a simpler path that's easier for our marketing team to execute over and over again. There's no overlap in where that spend goes." ?? Hear how Flybuys revolutionized its loyalty program engagement through app-first experiences: https://lnkd.in/ezJECQE5 #LIMG

Tune in to Eden Full Goh's chat with Daniel Johnson, M.S. of Branch, as they discuss the future of mobile deep linking and the impact links have on mobile campaign performance. ?? Check out the full episode below! ??? https://lnkd.in/gUfD8D8V Heavybit #mobilemarketing #deeplinks #mobilecampaigns #martech #mobileads

Consumers expect personalized experiences that cater to their specific needs. With deferred deep linking, you can direct new users to specific content in your app, even if they haven’t installed it yet. ?? Learn how to set up deferred deep linking on iOS to improve user experiences and drive conversions: https://lnkd.in/epZYQzrw #deeplinking #iOS

As privacy regulations shift, how will you manage the impact of "noise" in the Google Privacy Sandbox? With the phase-out of GAID, marketers are faced with the challenge of reporting noise, which can make it tough to see how campaigns are really performing. Here are a few key strategies to help you navigate this new landscape: 1?? Understand noise: Think of noise as a protective layer over user data. In smaller datasets, noise can significantly obscure details, while larger datasets maintain clarity. 2?? Optimize tracking dimensions: The number of tracking dimensions matters! Limiting to fewer than seven can help keep noise manageable and reporting clear. 3?? Tailor your reporting: Different apps experience noise differently. We've developed a tiered approach based on daily install traffic to ensure accurate insights. 4?? Customize measurement goals: Focus on the metrics that matter most to your business. Tailor your goals to ensure precision in what you prioritize. Ready to dive deeper? Check out our latest blog for a comprehensive look at managing noise in your ad reporting and key learnings from our research and simulations: https://lnkd.in/ebmftkni

Travel apps are redefining the traveler experience in 2024 and beyond ???? In 2023, the travel app industry hit a market size of $629 billion, a 13% increase from the previous year, and it’s only projected to grow further to $2 billion by 2027. With 75% of travelers relying on mobile apps to plan, book, and manage their trips, the industry is seeing rapid adoption and innovation. Travel apps are no longer just a convenience — they’re an “always on” partner. From keyless hotel entry and in-app notifications to real-time flight updates, mobile apps are enhancing personalization and streamlining the entire journey for users. And it’s paying off: brands that embrace personalization through apps see 2.5x higher conversion rates than mobile web users. What’s inside the report? ? Key trends shaping mobile travel apps ? How leading brands like Delta, Hilton, and Airbnb are driving loyalty ? Strategies for meeting consumer expectations ? The role of AI and data analytics in personalizing travel experiences Download the full report to discover how mobile apps are reshaping the future of travel: https://lnkd.in/eSpTJvd9

Ever wonder how those QR codes and deep links work? In episode 12 of How It's Tested, Daniel Johnson from Branch breaks it all down. Tune in now! https://hubs.ly/Q02QtvPt0

Feeling the pinch of rising acquisition costs? ?? Learn how leading brands are cutting spend and boosting ROI by using data-driven insights to refine their app user acquisition strategies. Check out five actionable tactics to stretch your budget further: https://lnkd.in/ee_hQYtC #mobilegrowth #useracquisition

Are you training users not to use your app? ?? Finance and insurance companies: If your app interactions aren’t seamless, you could be frustrating users and driving them away. Deep linking ensures your customers are taken exactly where they need to be — improving retention, engagement, and cross-selling opportunities. ?? Watch our on-demand webinar for actionable strategies to increase CLV through mobile apps: https://lnkd.in/eeggSmjh Reed Kuhn Sophie Frostbaum

We’re thrilled to share that we’ve been named Technology Partner of the Year Runner Up by our amazing partners at Braze! ?? It’s an honor to be recognized for our collaboration and impact. If you're attending #BrazeForge24 this week, come find us!

Imagine this: First-time visitors to your website see a small, unobtrusive banner introducing your app. By the third visit, they’re ready for more — like a quarter-page interstitial while browsing. And when they’re showing purchase intent? A full-page offer with 10% off nudges them to buy through your app. With smart banners, you can tailor every CTA based on user context, delivering the right message at the right moment. ?? For more strategies to optimize web-to-app conversions, check out our latest blog: https://lnkd.in/dT7a-vxp