Branch

Cross-app promotion is one of the smartest ways to build engagement across your ecosystem. Anghami and OSN+ are a great example — bridging music and video streaming with seamless user journeys. From watching a Taylor Swift documentary on OSN+ to jumping into her music on Anghami, their integration creates a unified entertainment experience that drives engagement and retention. It's a testament to power of deep linking to eliminate friction and connect users with content they care about. Read more: https://lnkd.in/enR9z7NR

Two of our favorite webinar hosts, Reed Kuhn and Sophie Frostbaum, are live today at 1 p.m. PST! Join us to learn how healthcare companies are improving retention and reducing support costs through digital adoption. Register here: https://lnkd.in/eRHKkpyw

The countdown is on! ?? Just a few weeks left to enter your standout mobile campaigns in the 2024 Mobile Growth Awards. From pioneering digital transformation to seamless cross-platform strategies, it’s time to spotlight the work that’s shaping mobile’s future. Submit by Dec. 13 to get recognized among industry leaders! https://lnkd.in/g_miq97n #MGA2024

As consumers jump between devices, gaining a full view of their journey — and ensuring precise attribution — is a must for effective campaigns. Branch Household Measurement, built for today’s multi-device households, provides a clear, comprehensive view of cross-device engagement. By mapping and deduplicating touchpoints across CTV, mobile, desktop, and tablets, it bridges the gap between ad interactions and conversions. ?? Looking to make smarter, data-driven decisions in a multi-device world? Learn more: https://lnkd.in/eYX2ck26

?? 2024 Mobile Growth Awards categories ?? This year’s Mobile Growth Awards are open for entries — and we’re excited to introduce new award categories designed to recognize innovation and impact across the mobile landscape. Swipe through to see each category and find the one that best fits your standout campaign! ?? Best Cross-Platform Campaign ?? Best Innovative Digital Campaign ?? Best Organic Channel Campaign ?? Best Offline-to-Online Campaign ?? Best Use of Personalization in a Campaign ?? Strategic Partnership Excellence ?? Best Digital Transformation Initiative ?? Best Use of Strategic Experimentation ?? Best Use of Data Submit by December 13: https://lnkd.in/g_miq97n #MGA2024

Branch, the linking and measurement partner for growth-focused teams, announced the launch of ‘The State of Mobile App Marketing 2025’ report?in the #MiddleEast, in collaboration with Martechvibe. The report reveals that mobile marketing in the region occupies a central position in brand strategies. Download the report here: https://lnkd.in/g2gU3nvh

Want to turn desktop traffic into high-value app users? With Branch Desktop Banners, you can convert desktop visitors into engaged mobile users. ?? Use targeted banners with personalized QR codes to drive installs, boost customer activation, promote in-app features, and increase conversions. Learn more about driving cross-platform growth: https://lnkd.in/e3ddq2cq

The AI hype is everywhere, but how will it actually impact advertising? Adam Landis broke down four key areas where AI is transforming targeting, ad creation, SEO, and user discovery. Read the full blog: https://lnkd.in/eVwtFmsx

Want to improve retention and reduce support costs in healthcare? Learn how digital adoption can make a difference ?? Join our webinar on Nov. 19 at 1 PM PST with industry experts Reed Kuhn and Sophie Frostbaum to learn how mobile apps can streamline operations and enhance patient engagement. Save your seat: https://lnkd.in/eRHKkpyw

Ready to share your mobile growth story? The 2024 Mobile Growth Awards are officially open for entries! This year’s panel of judges features industry leaders from top global brands, each bringing unique insights across our award categories: ?? Sankalp Rohatgi, Head of Growth @ Groww - Best Cross-Platform Campaign ?? Chantal Olsson, Senior Consultant – Marketing Manager @ IKEA - Best Innovative Digital Campaign ?? Michael Fulton, Head of Digital Product MECCA Brands - Best Organic Channel Campaign ?? Sunita Warrier, Director of Digital Customer Experience @ American Airlines - Best Offline-to-Online Campaign ?? Ferdinand Sabala, Global Senior Manager, MarTech/AdTech @ McDonald's - Best Use of Personalization in a Campaign ?? Alex Rees, Director, Technology Partnerships @ Braze - Strategic Partnership Excellence ?? Ija Mohan, Head of Digital Transformation @ redONE Mobile MY - Best Digital Transformation Initiative ?? Jeremy H., Director of Product @ Pluto TV - Best Use of Strategic Experimentation ?? Nishant M., Engineering Manager @ Roku - Best Use of Data Don't miss the chance to showcase your work and be recognized among mobile growth’s best! Entries close Dec 13: https://lnkd.in/eAvgvRCZ #mobilegrowth #MGA2024