BrainStorm

BrainStorm is excited to sponsor at Customer Education Management Association (CEdMA) empowerED conference next week! ?? If you're attending, stop by the BrainStorm booth to grab some swag and chat with Casey Trujillo & ??? Todd Kirk. We can't wait to connect, swap insights, and geek out over Customer Education. #cedma #customereducation

Customer Education professionals know the struggle—you're expected to drive engagement, reduce churn, and prove impact, but most days are spent putting out fires. From answering the same training questions to updating outdated content, it’s easy to get stuck in the weeds of execution instead of focusing on being strategic. This month, we're diving into how you can be more strategic when you're in the weeds in Customer Education. Complete the survey & join the discussion call led by Dave Derington for expert & peer insights. Join the program here: https://hubs.la/Q039Z_RQ0

It’s no longer just about tailored emails or chatbot responses. The real game-changer? Using AI to predict churn risks, surface relevant content, and gain deeper insights into customer behavior—before issues arise. Customer Success and Customer Education teams that embrace this shift won’t just react to customer needs—they’ll anticipate them. ?? See what else we expect to shape Customer Ed and CS in 2025 with expert predictions from industry leaders: https://hubs.la/Q039ZdZ70 Heather Wendt

?? Grab some popcorn and take a peek at this month's newsletter edition?? We're breaking down: ?? The biggest myth in onboarding from Anne Rommelfanger (hint: more content ≠ better adoption) ?? SaaS spotlight posts from Sean Adams, Paul Hedgepath and Yulisbel Hines, PMP?, MSIS ?? AI insights from Roberto Aiello—73% of teams are already using AI. Are you? ?? The psychology of software adoption—less requiring, more FOMO

This week, Roberto Aiello led the February Customer Education Insights call for a discussion on AI. Here are highlights from the survey & discussion: ?? Hello early adopters?? 73% of customer education teams are already using AI, and another 13% are actively evaluating options. AI is no longer a futuristic concept—it’s a must-have for scaling education programs. ?? What AI tools are customer education tools using??? Respondents listed ChatGPT, Microsoft Copilot, Clueso (YC W23), WellSaid, LearnExperts LEAi, Gong AI, Glean, Articulate Rise + more ?? AI is more than just content creation?? While 100% of survey respondents are using AI for content creation, nearly 60% are leveraging AI for chatbots and virtual assistants, and 47% are using it for learner behavior analysis. ?? Want access to survey data & expert insights like these? Join our monthly program: https://hubs.la/Q037Nrm30

Imagine if your technology could win your end users' hearts. ?? Our newest blog post reveals how personalization is key to turning user adoption into a lasting love affair. Ready to romance your end users with technology? Read the full post → https://hubs.la/Q036MNJh0

?? The latest edition of The Right Click newsletter is here! What’s inside:?? - Tips to avoid common Microsoft 365 Copilot rollout mistakes - Expert IT advice from leading CIOs on AI implementation challenges - Monthly SaaS spotlights on Jody Jacobson, Samantha Murray and Morgan Petty - Don't miss our AI in Customer Education event with Roberto Aiello - BrainStorm marks three decades of pioneering software learning and adoption ?? Read now and don't forget to subscribe today

Read about the 7 key metrics that every B2B SaaS onboarding specialist should be tracking to speed up customer onboarding and drive value faster: https://hubs.la/Q034YkZ80

BrainStorm turns 30 today?? It's been an amazing three decades of innovation, learning, and helping companies drive software adoption. Thank you to our PropellerHead employees, loyal customers, and Principal Owners Eric Farr and John Wade for helping BrainStorm become what it is today.

Check out our latest SaaS Therapy podcast episode featuring Samantha Murray, Founder at AlignedCX. Sam brings insights from her time at Shopify and Docebo, discussing how breaking down organizational silos and reducing friction in the customer journey lead to more effective customer education. ?? Tune in here: https://hubs.la/Q035fhVz0