Last year, we completed a merger with the Alliance for Audited Media, creating the largest not-for-profit media auditing organization dedicated to increasing trust, transparency and assurance across the media industry. Follow Alliance for Audited Media on LinkedIn for updates, industry news, media insights, discussions on new industry initiatives and more.
关于我们
BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. Today, in addition to auditing audience claims, through its BPA iCompli division, the organization verifies compliance to defined government, industry, and organizational standards as well as adherence to privacy, data protection and sustainability guidelines and best practices. Performing nearly 2,600 audits in over 20 countries, BPA is a trusted resource for compliance and assurance services. The latest innovation to move the industry forward is the BPA Media Exchange, an online private marketplace for automated sales of independently verified media and related digital marketing products. Our worldwide reach, reputation and partnerships provide visibility and credibility within diverse international markets-clear advantages for media owners and buyers with international scope. Founded in 1931 by a group of advertisers, publishers and agencies, BPA Worldwide is an independent, not-for-profit, self-regulating organization governed by a tripartite Board of Directors. The Board of Directors, which sets auditing rules and organizational policies and oversees operations, is comprised of 12 advertiser and advertising agency representatives and 11 publication representatives. BPA's bylaws require that its Chairman, elected each May, is an executive from an advertiser or advertising agency member company. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world. Through our reputation for combining uncompromising standards with excellence in customer service, BPA enjoys continuous growth.
- 网站
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https://www.bpaww.com
BPA Worldwide的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- Shelton，CT
- 类型
- 非营利机构
- 创立
- 1931
- 领域
- Business Publication Audits、Consumer Magazine Audits、Database Audits、Event Audits、E-media Auditing、Social Media Auditing、iCompli Compliance Audits、Interactive Audits、Newspaper Audits、Tech Assurance、Sustainability Certification、BPA Media Exchange和Programmatic Advertising
地点
BPA Worldwide员工
动态
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IAB Compass - from IAB UK & MTM - forecasts that DOOH advertising will continue growing to form 75% of the total OOH market by 2027 ? This report is essential reading for anyone looking to understand the future of DOOH advertising and how you can be part of it ?? Explore the key trends defining growth within the channel, forecasts for future spend, and actionable recommendations to help you harness the full potential of DOOH ?? https://hubs.li/Q02hztbN0 #IABCompass #digital #advertising #dooh
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At last week's #CES2024, the latest tech received lots of attention, but so did discussions about the power of data. AAM's Dan Schneider attended the event and shares his insights including how partnering with an accredited digital-out-of-home network provides advertisers with trusted data and helps them make more informed campaign and buying decisions, maximizing their DOOH investment. #DOOH #doohadvertising #digitaladvertising
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Our team is thrilled to be attending #CES2024! We’re hearing lots of great discussions about pressing topics in media and ad tech including addressability, privacy and cross media measurement. It’s an invigorating way to start 2024! Richard Murphy Dan Schneider Adam Garbati #media #adtech #digitaladvertising
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We are proud to sponsor next month’s Mediagrowth Executive Summit, Feb. 6-7 in Sarasota. C-suite and senior executives from leading B2B media companies will attend to discuss topics like: ? Cutting-edge AI Insights: AI advancements, ethical considerations and future applications in B2B media ? B2B Media Leadership: 2024 industry insights, growth strategies, and tech integrations ? Strategic Event Success: Creative marketing and event strategies for attendee and sponsor retention ? Employee Engagement Excellence: Maintaining a satisfied workforce through development plans and satisfaction surveys ? Revenue Growth: Accelerating revenue using 1st Party Data and premium lead generation The hotel block ends January 7th and MGES is almost sold out. https://hubs.li/Q02fp_R20 #B2B #media
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Headed to #CES2024 next week? AAM's Dan Schneider will be there to learn about the latest tech trends including what's new in DOOH media. Set up a time to meet Dan and learn more about how AAM's DOOH Accreditation Program brings greater transparency to every DOOH ad buy:https://hubs.li/Q02fpb_S0 #DOOH #OOH #digitaladvertising
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What can the digital media industry expect in this year? Digital Content Next asked media tech leaders including AAM’s Richard Murphy about what trends, challenges and opportunities they see for 2024 including privacy legislation, the continued impact of AI and personalization. #publishers #advertising #digitalmedia https://hubs.li/Q02fgyTf0
What media tech execs are focused on in 2024 - Digital Content Next
https://digitalcontentnext.org
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Congratulations to Pit & Quarry magazine for releasing an initial audit to AAM’s Media Intelligence Center. To learn more about this magazine that serves the multi-billion-dollar aggregates mining industry, visit https://hubs.li/Q02f6-5w0
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Headed to CES 2024 next month in Las Vegas? AAM's Dan Schneider will be there to learn about the latest trends and innovation in technology including DOOH media. Set up a time to chat with Dan during the event and learn more about our DOOH Accreditation Program: https://hubs.li/Q02drlV20 #CES2024 #DOOH #OOH
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As part of the Alliance for Audited Media's Media Mavens series, we are highlighting industry leaders to learn how their commitment to innovation, quality and the industry has shaped their careers and impacted their organizations. Today we are pleased to feature OCD Media, LLC's David Adelman. In this Q&A, David shares what led him to start his own agency, what excites him about the industry and the importance of staying on top of trends. https://hubs.li/Q02dj7m-0
OCD Media’s David Adelman on the Importance of Adapting to Change
blog.auditedmedia.com