Boyd Biomedical

If you need to hire and retain top talent to get your biomedical innovation commercialized, you might want to consider evaluating the state of your employer brand. Great leaders understand the value of a strong employer brand in attracting, engaging, and retaining the best talent possible. Yet, biomedical device companies often neglect the power that a great brand can provide. Launch by Boyd Biomedical is a boutique brand strategy, brand design, and brand engagement agency for biomedical innovators. If your objective is to successfully commercialize a biomedical device, we can help you meet your objectives.

Is it possible to envision a future where biomedical engineering programs are all embedded in healthcare systems? We dig into this with Robert Chisena, co-founder of Amplitude Vascular Systems. Robert lays out the benefits at the University of Michigan due to the proximity of engineering and the health system. - MassMEDIC Boyd Biomedical

Check out our new article - Agencies and Standards for Biomaterials in Life Sciences. In this article, we discuss the agencies and critical standards for manufacturing biomaterials used in life sciences applications. Be Curious https://bit.ly/3FyD8VI

Hitinder Gurm is the co-founder of Amplitude Vascular Systems and Chief Medical Officer at University of Michigan Health. He is an interventionalist who has dealt with intravascular calcium on a daily basis and understands the challenges treating it. But Hitinder doesn’t just face challenges, he innovates and tries to overcome them. - In the lab, Rob and Hitinder pursued a bottom-up approach – they studied the disease state, its pathology, and the morphology of calcium to develop a better understanding of why there is a clinical need. Then they pursued a top-down approach – they designed a user centric device, with simple, familiar features, that would allow physicians to stay focused on patient health. - This was their path from university to venture funded start-up. Dr. Robert Chisena explains. - Watch the full episode here: https://hubs.ly/Q02Q9ptz0 MassMEDIC Boyd Biomedical

A thoughtful, intelligent approach to brand strategy, brand design, and brand engagement will pay off. Yet, biomedical device companies often neglect the power of brand and marketing despite proof that they have a meaningful, positive impact. Device development might be your top priority, but your brand shouldn't be ignored. We're Launch by Boyd Biomedical—a boutique brand strategy, brand design, and brand engagement agency for biomedical innovators. We'd like to help you successfully commercialize your biomedical innovation.

On Point: The point of differentiation of AVS' Pulse IVL? therapy. - What makes AVS’ Pulse IVL? technology differentiated? This is a platform technology, with a small piece of capital equipment, that can be used for multiple indications in a Cath lab. We discuss this and more with Amplitude Vascular Systems co-founder and CTO Robert Chisena. - Watch the full episode https://bit.ly/4dWFkmo - Boyd Biomedical MassMEDIC

Does brand strategy matter? Does the visual, textual, and experiential representation of a brand matter? Does an intelligent approach to brand engagement matter? Yes, yes, and yes! Biomedical innovators face complexities and difficulties at every turn—and they need every advantage they can get. Launch by Boyd Biomedical is a boutique brand strategy, brand design, and brand engagement agency for biomedical innovators. If your objective is to successfully commercialize a biomedical device, we can help you meet your objectives.

Sean Gilligan, COO of Amplitude Vascular Systems, on point discussing the balancing act of urgency and discipline bringing a medical device to market. - Systems and processes are fine, but what takes you over the top is the people. - Watch the episode here: https://hubs.ly/Q02Q994C0 - MassMEDIC Boyd Biomedical

On Point: Building an innovation feedback loop. - Amplitude Vascular Systems co-founder and CTO, Robert Chisena, on point discussing building a company with a holistic innovation feedback loop. Do things right. Build a tight feedback loop from engineering to quality to operations to business development to accelerate innovation and deliver the best user experiences. - Watch the episode here: https://hubs.ly/Q02Q7-850 - MassMEDIC Boyd Biomedical

New article from our series on Biomaterials. Here we discuss the critical engineering considerations for biomaterials used in life sciences applications. Be Curious https://bit.ly/3EZHsNH