Bottle Studio

Great show today in Orlando with The Alliance Group - ABC, Spec's, Bottle King, and more. And a fun use of Bottle Studio to share more info about the wines during the show. It's simple and clean - and a good support for conversation.

Wine distributors: what’s more profitable — ON-PREMISE (bars, restaurants) or OFF-PREMISE (retail, liquor stores, grocery)? Instinctively, we’d say off-premise because… VOLUME. But on-premise can yield higher margins, and when this channel is efficiently served, I’ve seen distributors absolutely crush it. Looking at the numbers: ?? In 2022, off-premise accounted for 63.5% of U.S. wine sales by value. ?? On-premise made up 36.5%. The truth is: size matters. The best opportunities in each channel depend on a distributor’s scale and ability to operate efficiently. ? OFF-Premise Pros & Cons: ? Largest share of total wine sales (~65% of revenue, ~85% of volume). ? Lower cost-to-serve (bulk orders, fewer deliveries, less service required). ? Stable cash flow (big retailers pay on time). ? Easier to scale (one retail contract can lead to thousands of cases moved). ? Margins are lower per unit, but volume makes up for it. ? High barriers to entry (landing chain accounts is tough and each new placement is a battle) ? ON-Premise Pros & Cons: ? Low barriers to entry. ? Higher per-unit margins (on average ~5% more than off-premise). ? Premium wines and exclusive labels fetch higher markups. ? On-premise placements help build brand prestige and retail pull-through. ? Harder to scale (each account is small and high-touch). ? Riskier (slow payments, restaurant closures, economic downturns hit first). ? Who Should Focus on What? ? Large distributors prioritize off-premise—big volume, efficiency, steady revenue—while keeping on-premise as a secondary channel. ? Mid-sized distributors aim for a 65/35 split, leveraging retail for stability but using on-premise to build brand presence. ? Small distributors thrive in on-premise and boutique retail, working with niche wines and high-margin restaurant placements. ? Final Verdict? For 99% of large and mid-sized distributors, off-premise wins in pure profitability. Volume, stability, and scalability beat out the higher margins of on-premise, which, while valuable, is harder to scale and riskier. There lies an opportunity for brand builders and boutique distributors. Giving extra care to on-premise customers—providing great service and unique products—can pay off big time. What’s your strategy? #winebusiness #wineindustry #winesales

How people are using Bottle Studio IRL? It was fun to meet some of our users during Wine Paris and see the ways they make Bottle Studio their own. Micha?l TAUPIN from Domaine des Trottières is using Bottle Studio QR codes on his back labels to link to his tech sheets in multiple languages. Philippe Betschart from Chateau Les Graves de Viaud- La Colombine printed an entire catalog from Bottle Studio tech sheets. (Please go check out their wines ??) It always feels amazing to see the use of our digital tool in the physical world! #wineindustry #winesales #winemarketing

Last day of Wine Paris – and we have a winner! ?? A big congratulations to Alicia Fernández Herrero from D.O. Ribera del Duero !?? ?? Big news: Bottle Studio is now FREE for anyone managing up to 10 wines. We had an amazing time connecting with so many wine professionals at Wine Paris. Thank you all – see you next year! ?? #winetech #wineparis #winemarketing #wineexport

I feel like Mr. Beast ?? We gave away another Meta Quest VR Headset today to a new Bottle Studio subscriber. Today's winner was JonAnthony Anderson from Gruppo Martellozzo (his reaction was AMAZING). ?? Bottle Studio is now FREE for anyone managing up to 10 wines. ?? We have 1 last headsets to give away tomorrow - Wednesday. So go ahead and sign up! #winetech #wineparis #winemarketing #wineexport

Every day at Wine Paris, we’re giving away a Meta Quest VR Headset to celebrate the launch of our NEW FREE PLAN ! ?? Today's winner: Raul Jimenez Perales from Bodegas Ayuso S.L. – Congrats, Raul! ?? Bottle Studio is now FREE for anyone managing fewer than 10 wines. ?? We have 2 more headsets to give away—Tuesday and Wednesday. So go ahead and sign up! #winetech #wineparis #winemarketing #wineexport

A tsunami is coming ?? If you’re signed up as a visitor/buyer for Wine Paris, brace yourself—your inbox is about to be flooded with offers. After the show, you will receive price lists, tech sheets, and wine details—mostly in PDFs. Lots and lots of PDFs. How do you keep track of them all? With Bottle Studio, you can: ? Drag and drop the PDF tech sheets you’ve received. ? Auto-translate and reformat them into a clean, standardized template. ? Sort, filter, and search your personal wine library. Everything in one place, easy to compare, easy to share. Perfect for collaborating and following up with producers you liked. ?? It gets even easier when producers send you a Bottle Studio link in the first place ?? Let me know what you think ! See you in Paris! ???? #winetech #winesales #wineindustry

Tired of my cold emails? How about a cold video ?? ?? See you @ Wine Paris in 10 days where we'll be presenting Bottle Studio. What is it? Bottle Studio is an online tool that helps wine professionals pitch better. How? ? Automatically create, edit & translate tech sheets. ? Create price lists and shelf talkers in one-click. ? Update and share tech sheets, bottle shots in real-time with your team and customers. Want a private demo? Send me a DM See you there! #wineindustry #winemarketing #winetech

Easy tip to show your WINE IMPORTERS that you care: ?? Translate your tech sheets in their language. 1?? Drag-and-drop your tech sheets in Bottle Studio. 2?? Bottle Studio uses AI to translate accurately, in context. 3?? Share a link: your importer gets matched with their preferred language (based on their browser preference). ? Success. BONUS: Your importer can download tech sheets and the bottle shots separately. Let me know what you think! #wineindustry #winetech #winemarketing

Here we go—trade show season! Back-to-back meetings, tastings, and fast walking. It’s exciting and exhausting in equal measure, but there’s something magical about seeing the industry come alive. This year, I’m going in with mantras: 1?? Prep hard. Most of the trade show work happens before the event (I’m deep in it right now for Wine Paris in February). 2?? Have fun. Trade shows are about relationships—people remember genuine conversations, not polished pitches. 3?? Enjoy the little wins. Even one great lead or a conversation that sparks something bigger can make the whole day worth it. 4?? Close the loop. Systematic and fast follow-ups - nothing falls through the cracks. This will be the first Wine Paris for Bottle Studio. We’ll share a big announcement soon. If you need to update your tech sheets—or translate them instantly for your prep and follow-up—you know where to go. See you there! Send me a DM if you’d like to meet.