Botify

The CEO of Botify showed me this chart. It shows AI bots are crawling retail websites a lot more. Not just Google or Bing. These are AI engines like ChatGPT and Perplexity. What are retailers doing about it? Adrien Menard said it clearly: "Every piece of valuable content on your website needs to be accessible to the systems generating results." Here’s what they are seeing: - These bots may bring fewer clicks, but they’re higher intent. - Higher intent is due to the personalized AI recommendations - If your pages aren’t indexed in all the search engines & AI engines, you’re losing real sales. I'll wrap up this post with another quote from Adrien: "We’ve been advocating for this indexation optimization question for years—but now it’s a C-level issue."

?? Internal linking is an essential part of any strategy for improving discoverability, but for large websites, cleaning up and maintaining an internal link structure can be a challenge. ? Automating your internal linking strategy saves both time and effort, and it's essential to ensure your priority pages get the attention they need at scale. ?? Introducing SmartLink: Automated Internal Linking for Improved Discoverability & Rankings (https://bit.ly/4iftea5) Botify's new product, SmartLink, leverages smart automation to analyze your site’s data and recommend the best linking structure, optimizing your product and category pages and connecting them in a way that simplifies site exploration and discovery — for bots, AI agents, and consumers alike. Read our latest post to discover how you can improve your site’s crawlability for both traditional and AI search while also boosting rankings and visibility: https://bit.ly/4iftea5 #aisearch #automation #searchengineoptimization #aioptimization #internallinking #ecommerce #technicalseo

?? Google has long shaped the way we search, but the next wave of discovery is unfolding. Where legacy search engines function as intermediaries, AI search engines build on questions and conversations, recall previous interactions, and improve over time. ?? So, what does this mean for retailers? Maintaining and refining SEO fundamentals is critical but so is aligning today’s priorities with tomorrow’s AI search reality. The good news? 74% of marketing leaders feel excited about the rapid adoption of AI search technologies and are ready to embrace new opportunities. Retailers can remain competitive and position themselves to be found everywhere by: ? Adopting a holistic search strategy that integrates paid and organic channels ?? Empowering teams with AI tools that upskill and equip them to scale? ?? Rethinking measurement and attribution models to account for the new search landscape? ?? Experimenting to discover what works best How are you embracing tomorrow’s AI search reality? Read on to discover more strategies and considerations: https://lnkd.in/etnQRrjp #OrganicSearch #SearchEvolution #SEO #Retail Retail TouchPoints Charli Rogers?

??? Our March newsletter is hot off the press! ?? Discover how to be found everywhere your customers are searching in 2025. In this month's edition: ?? New data: ChatGPT-User crawler activity has TRIPLED in just 3 months on retail sites - showing how fast AI search is growing ??? Exclusive webinar: Join us on March 26th to learn "How to Be Found Everywhere Consumers, Bots, and AI Agents Search for Your Brand" ? New release: Meet our AI Content Agent and Indexation Automation Agent - 10x your team's productivity with agentic workflows ??? Latest insights: How to optimize metadata at scale using AI the right way - perfect for under-resourced teams ?? Must-read: Why getting indexed everywhere (not just Google) ensures your brand is found across the new search ecosystem The search landscape is expanding fast beyond Google. Is your brand ready to be found everywhere? ?? Enjoy the read!

I’ll be at Shoptalk in Las Vegas next week, and I want to talk to you about AI search! Retailers have a huge opportunity when it comes to AI search. Here at Botify our data across top retail and e-commerce brands shows that AI bot activity is ramping up, even as AI technology is moving at lightning speed. Being found by top AI platforms like OpenAI and Perplexity will only grow in importance as AI agents accelerate the search transformation. If you’re attending Shoptalk and you’d like to explore what visibility in AI search could mean for your company, DM me and let’s discuss. My team will also be at Booth #1406B if you want to drop by! We’ll have coffee, snacks, and some light reading on AI search for you. Will I see you there? #Shoptalk2025 #aisearch #retail #ecommerce

OpenAI bot activity is ramping up across e-commerce sites. Our data shows that their bots have *tripled* interactions on top retail & e-commerce sites between January 1 and the end of February. It’s a trend we expect will increase: - ChatGPT has removed login requirements, meaning anyone can easily use it for search - It’s now possible to set ChatGPT as your browser’s default search engine OpenAI’s agentic search browser, Operator, will eventually send AI agents to your site on behalf of consumers As a brand, are you prepared to help these bots find what they need? We know how badly AI assistants want up-to-date content to provide to consumers — think things like real-time prices on your products, stock information, and more. It’s no surprise that we’re seeing greater activity from ChatGPT-User, the OpenAI bot used to find and share content with consumers and take actions on their behalf. When you see increased interactions from ChatGPT-User on your site, you should ask yourself a few questions: - What kind of fresh content is it trying to find? - How does that content align with my customers’ intent? - Are there technical blockers preventing it from accessing some content? Is it finding out-of-date content I wouldn’t want to share with consumers? There’s a wealth of opportunity in optimizing for AI search today: increased brand visibility wherever consumers are searching, up-to-date product information in AI search, reaching people across different services that leverage ChatGPT (like Apple Intelligence), and more. You can control with Botify everything these bots find and share with consumers. It requires to set up the right analytics, an AI bot management plan, and the right automation tools to help you take action quickly, automatically, and at scale. What’s your plan for brand visibility in AI search? How are you governing AI bot behavior to corner all this new opportunity? Let me know in the comments!

Writing compelling, intent-optimized metadata like page titles and meta descriptions is key to both traditional and AI search strategy. But it's also time-consuming and overwhelming — and manually updating thousands of pages isn’t scalable for companies that need to stay agile, competitive, and ready to seize seasonal opportunities. So, what’s the solution? ??AI-powered automation.?? In our latest article, we’ll show you the right way to use AI solutions for content generation at scale, helping your teams overcome common challenges, reduce resource constraints, and deploy optimizations super-efficiently. ?? Read it here: https://bit.ly/3XUOI3R #aisearch #searchengineoptimization #metadata #ecommerce #automation #digitalmarketing

The search landscape is evolving fast! ChatGPT already surpassed 400M active weekly users. Here's your chance to stay at the top of the game ?? With AI-driven search engines like ChatGPT and Perplexity reshaping how customers find and engage with your brand, traditional SEO is no longer enough. AI agents are now navigating your site for users, opening up new opportunities, and challenges, when it comes to brand visibility. Want to learn how to stay ahead of the game? Join us for an exclusive webinar on Wednesday, March 26 at 11 am ET, where Botify experts A.J. Ghergich and Frank Vitovitch will share strategies for: ??Boosting organic visibility across both traditional & AI search ??Unlocking new revenue streams from AI search ?Streamlining your workflow for max productivity ?Achieving faster time-to-market & stronger brand positioning Registration link in the comments below ??

?? The search landscape has fundamentally changed. Is your brand ready? The days of optimizing solely for Google are behind us. Today's consumers discover brands across a diverse ecosystem of platforms—from ChatGPT and Perplexity to Copilot and Google's AI Overviews. ?? Join us during our next webinar on March 26th at 11am ET to discover how you can boost visibility across all platforms: ?? How to Be Found Everywhere Consumers, Bots, and AI Agents Search for Your Brand ?? Join us to get answers to your most burning questions, such as: ?? What is the expanded search and what does it mean for your brand? ?? How can I optimize for both traditional and AI search with limited resources? ?? How can you leverage AI and agents to increase your productivity? Additionally, you'll be able to experience the power of Botify's new AI agents firsthand with a demo of our brand-new Botify Assist. Save your spot: https://bit.ly/41v7YXN #SEO #search #aisearch #marketing #digitalmarketing

?Q: What’s the most critical step for brand visibility in AI search? ??A: Getting your content found and indexed (just like traditional search.) OpenAI's ChatGPT has hit 400 million weekly users even as Google has announced they see 5 trillion searches annually. For brands that want to reach consumers anywhere they search, the new AI-powered ecosystem is full of growth opportunities. Getting indexed and found in AI search doesn't have to add more to your already full plate, though. You can optimize for AI platforms with the same strategies you’re already using for traditional search. Proactive indexing tactics, optimizing for multiple platforms at once, and using automation to get indexed at scale — we’ve got all the details in our latest article: https://bit.ly/3XrJVXq