Boston University AdLab

This spring break, NYC became the ultimate hub for AdLabbers as we immersed ourselves in the Big Apple of advertising. We had the incredible opportunity to visit nine top agencies: Amazon Ads, Accenture Song, Saatchi & Saatchi, Mediaplus Group, We Are Social, Johannes Leonardo, Giant Spoon, WITHIN, and Mischief @ No Fixed Address, getting an up-close look at agency life and the future of the industry. From invaluable insights to unforgettable experiences, this trip was nothing short of inspiring. A huge thank you to all the agencies for welcoming us and to Shawn Zupp for making it all possible. Until next time, NYC! ?#AdLabTakesNYC #AdTripSpring25’ #Advertising #IndustryGiants

Faculty advisor Shawn Zupp takes a NYC site visit to Doughnuttery (Chelsea Market location) - a new and exciting Adlab client this semester.

REMINDER. Adlabbers (21+) and Adlab alums that still follow this page that are in NYC areas this upcoming week .. . . BU AD NYC party this Wed March 12th. Be sure to have RSVP'd. https://lnkd.in/eVhDw32r

Introducing Our Spring 2025 Client Roster!?? From industry giants in tech and food to game-changing nonprofits and government organizations, AdLab is gearing up to deliver top-tier creative solutions for 15 incredible clients. Whether it’s bold storytelling, strategic branding, or cutting-edge campaigns, we’re ready to bring fresh ideas to the table and push creative boundaries. A huge thank you to our amazing clients! Let’s build, innovate, and make this semester unforgettable.

At AdLab, leadership isn’t just a title—it’s the driving force behind creativity, bold ideas, and game-changing results. Our Executive Board is a powerhouse of visionaries, each bringing expertise, passion, and a relentless drive to push boundaries and elevate our work. With a shared commitment to innovation and excellence, they’re setting the bar higher every day—fueling groundbreaking projects and leading our clients to success. ?? Here’s to a semester of big ideas and even bigger wins! ?? Special shoutout to our amazing photographers: Zoe Ku, Eva Henry, Rachel Neil, and Matthew Jung!

For Adlab/advertising alums that still follow this page and recent/current Adlabbers (age 21+) that live, work or may find their way to NYC . . . SAVE THE DATE . . .

Yep, that was former Adlabber Sam Lurie on this past week's Ad Age virtual panel on Super Bowl ad strategies, bringing that Gen-Z perspective. Nice job Sam!

Fall 2024 is officially in the books. This semester, I had the absolute privilege of serving as President of Boston University’s AdLab. Leading a team of wildly talented, driven, and endlessly creative individuals through 15 client accounts has been nothing short of an honor. I’m beyond grateful for another semester filled with learning, countless deck-building sessions, and witnessing some truly mind-blowing advertising come to life. Exciting news: I’m thrilled to announce that I’ll be returning next semester as Co-President alongside the one and only Sarah-Eve Gazitt. Can’t wait to tackle another semester with my partner in crime — we’re coming back better, bolder, and ready for whatever AdLab throws at us. Special shoutouts: AdLabbers: You brought your A-game every single day. Your hustle, creativity, and resilience made AdLab (and our clients) so proud. Eboard: You’re the secret sauce that keeps us flavorful and functioning. Thank you for your leadership, patience, and commitment — AdLab wouldn’t be the same without you. Shawn Zupp & Chris Lee: Your mentorship and unwavering support through every twist, turn, and last-minute scramble have been invaluable. Thank you for always having our backs. Here’s to another unforgettable semester ahead — let’s make it one for the books (again).

This past week, I had the honor of representing MassDOT as we received the "Outstanding Client Partnership" recognition at the Boston University AdLab "Adlabbies" Awards! ?? Over the past three semesters, Kirsten Johnson and I had a fun chance to work with the talented students at BU AdLab to create impactful #trafficsafety campaigns. The experience was rewarding, not just for the work produced but for the fresh ideas we were able to bring to the table. What stood out most was the professionalism, creativity, and attention to detail shown by every student. Their commitment made them exceptional collaborators. These campaigns have also helped us rethink how we communicate critical traffic safety messages to diverse audiences! (Showcasing some of our previous campaigns: https://lnkd.in/epbkfGkX, https://lnkd.in/eFP-yNmn) A big thank you to the students and faculty at BU AdLab for their incredible work and dedication throughout this collaboration. We're excited to continue exploring new ways to innovate and partner with the next generation of creative minds in traffic safety and beyond. Here’s to more partnerships that push boundaries and bring real changes! ?? #FutureOfTransportation #teamworkmakesthedreamwork

Each department at AdLab navigated countless brainstorming sessions, refined strategies, unexpected challenges, and celebrated creative breakthroughs. The process is a massive team effort, with each member using their unique skills and perspectives to ensure we meet and exceed our client's expectations. We're proud of the work we've done, the lessons we've learned, and the client relationships we've built during the AdLab Journey. The late nights, creative hurdles, and relentless drive have all paid off—we’ve built impactful, innovative campaigns we’re proud to stand behind. Cheers to an incredible semester! Have a great holiday season :)