Borshoff

How's your 2024 paid digital advertising and media planning going? Need some help?? ? Meet with our media team to analyze a past media campaign and to give you some ideas for your future strategies.? ? Book a FREE Consultation - link below in comments?

The latest episode of The Mindful Bullhorn features Allison Barber. PhD outgoing President of the WNBA's Indiana Fever and current Chair of the Marvella Foundation. We chat about launching new brands in crowded markets, Guerrilla marketing and the power of gratitude.? ? Allison has the best leadership and marketing advice, packed with real stories of how she's helped brands connect to their audiences through purpose. How she helped build the infrastructure for the Caitlin Effect to thrive in Indy and across the globe. And how she's helping build Marvella, a youth sports complex with a bold vision to bring athletics and leadership to young women athletes.?

Look for a new episode of The Mindful Bullhorn dropping tomorrow. We had a fun and enlightening conversation with Allison Barber. PhD, chatting brand purpose, the Caitlin Clark Effect and the new Marvella project. ?

Wrapping up our 40th-anniversary celebration with a look ahead. ? Meet our fearless leaders, rocking the latest Borshoff swag and steering us into an exciting future. This past month has been a special reminder of the incredible journey that’s brought us here. And with these three at the helm, the best is yet to come! ? Here’s to the next chapter of creativity, collaboration, and impact. Thanks for celebrating with us! #40andForward

The name, the logo, the people, the place - it's all changed over the last 40 years. But so much has stayed the same. The common thread through all of it has been our commitment to finding the most effective strategies for our clients and doing breakthrough work that positively impacts their businesses. And, we’ve done this with curious, problem-solving people who’ve followed in our founder Myra’s footsteps and built meaningful, lasting relationships with our clients, partners and community. #40andForward

#ThrowbackThursday to where it all began. ? In 1984, Borshoff teamed up with our very first client, St. Francis Hospital & Health Centers – now known as Franciscan Health Indianapolis. For over three decades, we worked alongside the hospital providing service line advertising, media relations, event planning, and more.? ? One of our biggest milestones? Rebranding the entire Sisters of St. Francis hospital system in 2010, ushering in the era of Franciscan Health. ? Here’s to 40 years of partnerships that grow, evolve, and make a lasting impact.? #40andForward

For the last 40 years, we’ve been doing our best to make a positive impact on our community. We're grateful to have helped launch some of Indy's greatest assets that are still making an impact today. Here are some of the highlights: ???Branding and opening of The Gene & Marilyn Glick Indianapolis Cultural Trail ???Opening of The Conrad Indianapolis ???Naming and opening of Lucas Oil Stadium ??Circle City uniforms for the Indianapolis Indians ? Introduction and launch of the Indy Eleven ?? Opening of Dinosphere at The Children's Museum ?? The Indianapolis Zoo's Chimpanzees - and many other campaigns to support the Zoo's mission ?? Conner Prairie's Promised Land as Proving Ground - and many other campaigns to inspire curiosity for Hoosier history

CEO Karen Alter?Alter?shares her thoughts on the evolution of women-owned businesses and founder Myra Borshoff's unmatched impact on the agency and community. Her IBJ column has great ideas for how we can support the continued success of local women business owners as we celebrate National Women's Small Business Month this October.? ? #40andForward #ShoffLife?

Today's episode of In The Loop discusses something every leader dreads but inevitably faces: crisis. Whether it’s sudden or a slow burn, how you communicate can make all the difference. So, how do you lead through a crisis? Partner Jennifer Dzwonar joins Katherine Coble to offer practical tips on leading through tough times, from preparing a crisis plan to communicating even when you don’t have all the answers. Check it out!

For 40 years we've served our clients, our community and our team with purpose. So leading up to our anniversary this October, we identified intentional Acts of Purpose we could do each week of the year. From our donations and volunteerism to new learning opportunities and celebrations, we took the time to look for the good and to be a part of the good that has made Borshoff successful for decades. Here's a look back at a few of those 40+ activities!