From our founder, Troy Ritchie
Last week I made some #coldcalls to #lasvegas and #henderson area #constructioncompanies. A front desk person didn't want to transfer me because she "thought" the bosses wouldn't be interested in video since they post reels on Instagram. Ah, the dreaded debate of which is more impactful, short form video or long form video. I'd like to share my opinion that they both play unique roles in marketing your construction company and using them together is the winning formula. Disposable Media is your short-form content—the quick, eye-catching videos you post on platforms like Instagram, Facebook Reels, YouTube Shorts, and TikTok. These videos are designed to spark interest in just a few seconds. They’re fun, fast, and fleeting but are crucial for keeping your brand visible and engaging. On the other hand, Asset Media is all about long-form content—professionally produced videos hosted on your website, YouTube channel, or LinkedIn profile. These are meant to last, telling your story and showcasing your expertise to build trust with your audience over time. Here’s why a balanced approach is essential: Short-form content grabs attention, while long-form content solidifies your brand, turning casual viewers into loyal clients. Think of short-form videos as the breadcrumbs leading your audience to the “feast” of your long-form content. ??????? At Boom Video, we specialize in creating both types of content. Whether you need quick, engaging videos for social media or in-depth, professional videos for your website, we’ve got you covered. Plus, we handle the entire process, from production to posting—ensuring your brand stays top-of-mind. Ready to elevate your brand with a balanced mix of disposable and asset media? Let’s connect and create content that not only captures attention but also builds lasting relationships. ?? Just press play, and let’s get started! #knowTroy #ConstructionMarketing #VideoStrategy #BrandBuilding #BoomVideo