GEICO embarked on a transformative journey in the highly competitive car insurance industry. A significant challenge they encountered was the skepticism and hesitation of customers when it came to switching to a new insurance provider. And that's when the iconic slogan was born: "15 minutes could save you 15% or more on car insurance." This campaign was conceived on the principle that procuring car insurance need not be a protracted, complicated process. The straightforward and succinct message quickly became one of the most recognizable and unforgettable in the car insurance industry. Nielsen reports revealed a remarkable 78% recall rate for the campaign, catapulting Geico's brand awareness and customer acquisition rates. Consequently, Geico expanded its market share, emerging as one of the largest car insurance providers in the United States. The core lesson here is the significance of addressing specific problems and offering easily digestible solutions. Geico's approach, based on pinpointing a particular pain point and presenting a straightforward remedy, not only captivated consumers but also fostered a loyal customer base. This case underscores the vital importance of understanding the challenges your target audience faces and tailoring your advertising campaign to resonate with their needs. #Geico #VideoProductionAtlanta?#PostProductionServices?#AtlantaVideoMarketing?#CommercialVideo?#BusinessVideo?#VideoMarketingStrategy?#SuccessfulMarketingTactics?#FilmmakerAtlanta?#FilmProductionCompany?#DigitalMarketing?#BoltEntertainment #MarketingCaseStudy #FilmGear #FilmMakersOnly
Bolt Entertainment
娱乐提供商
Alpharetta，Georgia 561 位关注者
Video & Film Production Services Company in Georgia
关于我们
Bolt Entertainment is a full service Talent Management and Production Company in Atlanta, GA uniquely positioned to deliver commercial, feature length, and episodic content across all medians - linear and digital, creative to delivery. We also provide hardware, software, goods and services to the public and private sectors.
- 网站
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https://www.boltworldwide.com
Bolt Entertainment的外部链接
- 所属行业
- 娱乐提供商
- 规模
- 11-50 人
- 总部
- Alpharetta，Georgia
- 类型
- 私人持股
- 领域
- video production services、development、motion graphics、High Definition Video、Script writing、Sound Design、Audio Post、Music Composition、Unscripted、Commercials、Casting和Digital Film and Video
地点
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主要
获取路线
100 North Point Center E
Suite 125 & 200
US，Georgia，Alpharetta，30022