Boldist

?? Collecting the right data can help you tell a story. Acting on it is how you write your own story. ??

PSA: If you feel motivated to get things done when stressed, you may subconsciously create more stress to access that motivation. Procrastination is an example, but just one. Why do we care? You can develop a stress tolerance, so the next time you need it to focus, you might need a stronger hit (higher stress). If you use stress this way, it's not the end of the world (though it might feel like it). But it CAN make a world of difference to be aware and intentional about your choice. ??

*Tunnel Settings Engaged*

?? Here's the opportunity: Many businesses spend too much or too little to acquire customers. With a CRM to clarify your customers' worth, you can determine if: ?? Your acquisition costs are too high for your CLV. ?? Your CLV is high enough to justify spending more. ?? It varies by customer segment. Then use that CRM to improve CLV. https://bit.ly/4bYd41x #clv #marketing #crm #customerexperience

Tired of brands using every arbitrary social holiday they can to fill out their social calendar. Anyway, this is Churro. #takeyourdogtoworkday

Wisdom from the pages of Setting the Table by Danny Meyer.

AI Overviews have been out for a bit now, and the world hasn't ended (even if one person was advised to eat glue ??). If you're still unsure how this should affect your SEO strategy, here are a few clues: ?? Specific queries > high-level queries ?? Target intent closer to purchase ?? Create content based on personal (human) experiences ?? Engagement + conversion KPIs > traffic KPIs Change is scary, but it's also ripe with opportunity. #seo #aioverviews #contentstrategy

A great read for those of you with a product! Useful insight into how other teams are conducting and using user research today, along with their benefits and challenges, plans to scale, research democratization, and their preferred tools and techniques (including AI). https://lnkd.in/e-Auy9zm

We’re big fans of Earth, so we pulled what 11 of the best sustainable ecommerce role models are doing to help the planet out. Copy them or get inspo from them, but do something. Earth day every day. ?? Patagonia, Tropic Skincare, Allbirds, VEJA, Blueland https://lnkd.in/e4Rkc2p8

Full service doesn't really mean anything. It's used by so many agencies to set themselves apart. But if we're honest with ourselves, it's impossible to be full service, unless you limit the fullness of your service, which is no longer full service. "But it's how we reassure clients we can do everything they ask!" Sure, but a business that is going to stay in business isn't going to be half service. Like us, a lot of agencies provide great strategy, website, content, and analytics services, among others. Like us, they do a lot of things well, a few things extremely well, and other things not at all. Part of what defines a great agency is knowing when a project is or isn't for you.